P2P file-sharing and streaming services revolutionized the YouTube video promotion music industry. You could think the industry is in trouble if you only read the headlines. There are 242,000 hits when you Google “Napster wrecked the music industry.” Does this imply that music promotion is no longer viable?In actuality, the situation is rather different. Indeed, the music industry has been expanding at a solid rate every year since 2013. Global sales is expected to exceed $65 billion by the end of 2023. Despite this, the music industry is famously unequal. Due to their popularity, celebrities such as Paul McCartney, Jay-Z, and Madonna have become multi-millionaires, if not billionaires. There are tens of thousands of unknowns for every superstar.

Nearly half of the musicians tracked by Next Big Sound, an online music analytics and insights company, are labelled “undiscovered.” These artists have limited (and often dwindling) social followings, low Vevo and YouTube views, and few (or no) radio airplays.

Next Big Sound records hundreds of thousands of artists around the world, but imagine how many more it is unaware of. That percentage of “undiscovered” artists is almost certainly far greater.

10 Ways to Boost Your Music Promotion

I may not be a worldwide music sensation (don’t worry; that will change once my mixtape is released), but I do know a lot about internet marketing. With that in mind, I’ve compiled a list of my top recommendations for improving your music marketing.

1.Establish a website

If you want to sell yourself online, you need a website. It’s your one-stop shop for everything related to your performance. Your website will be my first stop if I want to look up your tour dates, book you for a show, learn more about you, or buy your merchandise.

2.Create a digital press kit

You don’t need a record deal to succeed as an artist (just ask Chance the Rapper), but you will need the support of the media to enhance your brand’s reputation.

That is why an electronic press kit is essential (EPK). Making an EPK and distributing it to media, blogs, radio stations, playlist curators, venues, record companies, festivals, and others can help you secure bookings and generate buzz.

Many musicians include an EPK on their website. That makes sense: it contains much of the same material, and if someone is looking for your press kit, they’re likely to begin their search on your website.

3.Make Music-Related Social Media Accounts

Music lovers used to prefer their favourite artists to be enigmatic and aloof, but now we want continual access to the artists we enjoy. We’d want to know where you are, what you’re up to, and what is currently inspiring you. We look for information on social media.

For an up-and-coming talent, having a strong (and increasing) social media following on platforms like Facebook, Instagram, and Twitter may make all the difference. It’s not uncommon for artists to generate a lot of social buzz before the media notices them anymore.

Use your social media presence to interact with fans, promote your music, announce new tour dates, and establish a community around your brand.

4.Improve Music Marketing by Creating Interactive Content

When consumers encounter with content that stimulates several senses, they are more likely to think favourably about your brand and buy your product (in this case, your music).

Furthermore, interactive video content is preferred by 43% of customers over other types of video. Why? Because it allows individuals to choose what information and when they want to see it.

In short, developing interactive content for musicians may be a huge triumph. Here are a number of samples of how it may appear:

5.Promote your music on as many platforms as possible

We can see that the average Weezer fan is a man between the ages of 25 and 34, but there are also a lot of people between the ages of 35 and 44, as well as a lot of people between the ages of 18 and 24. (particularly women).

It’s likely that not all of those fans use only one digital platform. We know they’re on Facebook, but they’re probably everywhere else as well. Platforms like TikTok and YouTube may be preferred by the younger generation, while Pinterest and Twitter may be preferred by the elder generation.https://www.itsmypost.com/

The same may be said about your audience. That’s why it’s critical to market your music across multiple platforms, including social media.

6.Create a Music Marketing Network

Making the appropriate connections can help you get ahead in your career. You can’t, however, merely wait for such linkages to happen naturally. You must put yourself out there and network to make this happen.

I’m not a famous musician, but I’ve done a lot of networking over the years. Here are some pointers on how to properly network:

7.Musician Email Marketing Campaigns

Consider email marketing a relic of a bygone era. That it plays no role in your music promotion strategy?

Please reconsider. Email marketing is a fantastic way to raise your profile, establish a community, and make money with your music. Why do you believe so many bands encourage their followers to subscribe to their newsletters?

This is supported by statistics. The average open rate for emails sent across all businesses is 21.33 percent, with somewhat higher rates of 21.88 percent in the music industry. In music, click rates are slightly higher than average, at 2.94 percent vs. 2.62 percent.

8.Make a media pitch for your music

Because the ultimate goal of your music marketing is to reach new audiences, reaching out to people and outlets who already have engaged audiences makes sense.

Depending on the style of music you compose, the brands you pitch to will most likely differ. It’s probably not going to work out if your local radio station only plays hip hop and you’re the next great thing in the oom-pah scene.

9.Make merchandise to promote your music

As part of your music marketing strategy, you should definitely consider designing and selling merchandise.

For starters, merchandising is enormous business, with global sales of about $3.5 billion in 2018.

However, merch isn’t only a technique to make money; it can also be used as a marketing strategy.

Band hoodies and tees are popular at pubs and gigs. If someone likes the aesthetic of a sweatshirt, they might inquire about the artist, Google them, or listen to their music on Spotify. It’s like having a bunch of billboards on wheels!

10.If at all possible, invest in your music

Although the adage “it takes money to make money,” it is often true.

Facebook is an excellent illustration of this. Organic (unpaid) engagement rates for pages with fewer than 10,000 fans are barely 0.52 percent, meaning if you have 9,999 fans, just over 50 will engage with your posts. That does not appear to be worth the effort.

Isn’t it better for larger, more well-known pages? Wrong! In reality, only 0.1 percent of pages with over 100,000 fans engage.

Social media is increasingly becoming a pay-to-play environment. Ads can dramatically increase your reach and engagement, therefore it’s worth spending some money to expand your brand.