Let’s be honest.
Instagram is no longer what it was when it launched.
Nowadays, marketing with Instagram has become much more difficult as the competition in every niche has increased significantly and the Instagram algorithm also has many limitations.
Even so, Instagram marketing can still be done in a fairly effective way. All you need to do is think outside the box and apply some of the latest Instagram marketing tips that are still working pretty well in 2022.
So let’s get in.
Focus on creating your profile
We know it’s tempting to reach out to your target audience directly after setting up an account to build a follower base, but you would have a really hard time growing your follower base if you didn’t get your account and profile right ” set up ”.
By setting up your profile, we mean making crystal clear to your followers what niche you are in, what your profile is about, and an instagram bio to help you stand out from the crowd.
Of course, you also need a high quality, memorable profile picture. Additionally, when you start your marketing efforts to build your follower base, you need to make sure that your latest posts quickly grab the attention of people in your niche and help generate engagement.
More importantly, you need to give your target audience something so that they can trust them to follow you. Even if your profile ticks all the boxes but has around 20 followers, it would be daunting for your target audience to follow you as it doesn’t instil trust, confidence, or give them a reason to delve deeper into your content.
This is one of the top reasons marketers who are serious about using Instagram as a social marketing platform to reach its full potential should start by buying Instagram followers that look real and are of high quality so it can snowball and helps them build a large follower base with their real target audience.
Switch to a business profile
As we said above, setting up your account is vital if you are to pursue a long term growth strategy for Instagram. And switching to a business profile is one of the best things to do right, to begin with.
That’s simply because having a business profile comes with a host of perks that you don’t get with a personal account, which you start with on Instagram by default.
Here are some of the most notable features you’ll unlock with a business profile.
- A contact button on your profile that enables your followers to get in touch with you directly on Instagram
- The ability to start and run advertising campaigns on Instagram without using Facebook’s complicated advertising tools
- Access to some pretty neat and useful insights and analysis about your account that would help understand your target audience and refine your content strategy
Of course, there are a few other advantages too. If you want to build your Instagram account with a commercial interest in mind, then the “business” page is for you.
You can easily switch to a business account by going into Settings and clicking the “Switch to Business Profile” button.
You need more than high-quality pictures!
Many people have the misconception that all they need to do is post good quality pictures and (occasionally) high definition or HD video, and they are ready to build a huge follower base in just a few months.
Oftentimes, you will end up with disappointing results. See, if you are a business you likely have quite a competition, and probably none of your real competitors’ posts bad pictures or low-quality videos.
You all know what high quality pictures and 1080p video mean. In other words, you can’t stand out and attract followers just because you post high quality pictures and videos.
The actual content of your posts will be the real factor that will determine its success or failure. What we suggest is a good mix of different types of content.
The variety of content can really work wonders when it comes to converting the “visitors” of your profile into followers. Likewise, you should at least make sure that your posts aren’t too similar to each other, even if they are of high quality.
If each of your posts feels like a different story, then your audience would certainly want to follow your account. Not only that, but you will be able to target them better with your content in the long run.
Finally, make sure to add captivating subtitles to your posts too. They have to be short, but they should be memorable and get the point across in a sharp way.
Dealing with the most active users
Following or otherwise engaging with your target audience, such as by liking or commenting on their posts, is one of the tried and true tactics on Instagram for building a follower base. However, often people get poor results with it because the following to the following ratio is very low.
But here’s the trick. Instead of just following or engaging with other large accounts in your niche, consider engaging with their followers who are actively engaged in their content, such as commenting on or liking their latest posts.
By engaging with the followers of large accounts who commented on or liked their latest posts, you ensure that you are dealing with very active users, but also users who don’t just track and forget accounts, they actually do interact with their content.
However, be careful not to be very aggressive in following or engaging in other engagement actions as this could result in a ban or temporary restrictions on your account.
Use influencer marketing
If you want to grow your account quickly and at the same time have the opportunity to convert users from your target audience on Instagram into your customers, then nothing beats influencer marketing.
Influencer marketing simply means paying well-known users in your niche with a large or engaged follower base to promote your profile, products, or posts. These advertising entries in your profile can either be for 24 hours or forever – or for any other period of time – depending on what you have agreed or agreed with them.
This type of marketing, if done right, can bring you a lot of followers or sales in a very short amount of time – depending on what your goal was and how you approached it.
Choosing the right influencers is the most important part of the process, however, getting a good idea of their engagement rate with their followers is one of the most important metrics to look at here.