Marketers and business owners spend a lot of time and effort getting customers to subscribe to their lists or email newsletters. Therefore, it’s always heartbreaking when you see a lead unsubscribe to your text list.
A growing text list is a key asset for a growing business. If you fail to keep the customers engaged, your text list will keep shrinking.
Here are some reasons why your leads are unsubscribing.
1. You Send Too Many Texts
Your leads joined the text list to get discounts and exclusive updates, not to be bombarded with texts every day. You will realize your leads are unsubscribing at alarming numbers, so try not to overwhelm your customers. Persistence is noble, but remember, there is a fine line between stalking and being aloof. Find your frequency and stick to it. That way, your customers will always know when you text. It also makes it easier for you to come up with timely content.
Online text messaging fatigue is real and can make you lose valuable customers if you text them excessively. Therefore, less is more when it comes to maintaining a text list. You can fit all the content you want in a text (but keep the texts clear and concise) so that you don’t have to send texts too frequently. That way, you would have gotten your message across without pestering customers.
2. Content Is Not Useful
You have to provide relevant solutions and information every time you send out texts. If you aren’t offering anything of value to leads, you can’t complain when they start to unsubscribe.
Add a personal touch to the messages you send and ensure they address a relevant issue. Also, tailoring your content based on the demographics will go a long way.
Readers have high expectations, and they keep the bar. You must be delivering value every time; otherwise, they will start to unsubscribe. You can also try to entertain the customers when you pop into their inboxes. Be different from all the others in their inbox, so they don’t categorize your texts as junk or spam.
3. Poor List-Building Tactics
If your customers didn’t sign up or never realized they were joining your text list, they would be the first to unsubscribe. Most people think it’s okay to add people to their email or text list without their knowledge. But the truth is these are usually the first people to get out once they realize they never signed up for the weekly or monthly texts.
Everyone hates unsolicited texts, so before you start sending them, ensure they know your intentions. Communicate with your customers and tell them they are subscribing to be part of your text list. Marketing becomes easier this way because they will be expecting content from you every once in a while.
4. Poorly Targeted Messages
Giving beauty tips to customers who signed up to learn about cars is the perfect way to get people to unsubscribe. You have to account for the widely different customers’ profiles. It’s possible to create multiple offers and content that fit different types of customers if your business sells many types of products. Just remember to create content that will likely appeal to your target market.
People subscribe to your text list because they believe you have some valuable content to offer. When you start sending a message that is not targeted correctly, the members won’t see the need to stay on your text list. Texts are becoming the go-to marketing tool, especially for upcoming businesses. But it will only work when you create targeted content.
5. Content Is Repetitive, Unoriginal, Or Unprofessional
Creating new content is hard, and creating engaging and interesting content is even harder. But it’s worth every effort because that is how you maintain subscribers. Your readers don’t want to see the same content repeatedly. At one point, it’s going to get boring, and they will opt out of the text list. You have to nurture the leads with exciting, creative content that makes them look forward to your next text.
Find ways to convey your story diversely. You don’t have to sell them something all the time. It’s okay to just give them useful information at times; it’s great to establish that connection and trust with your customers. You are not offering any value if you give them the basic information they can find anywhere else.
Final Thoughts
Now that you know some of the reasons your text list keeps shrinking, you can start making better decisions. Getting people to subscribe is the easy part; convincing them to stay subscribed is the hard part. Use these tips to keep your text list growing.
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