5 Steps to Enhance your Marketing Strategy Through Custom Design Cosmetic Packaging boxes

5 Steps to Enhance your Marketing Strategy Through Custom Design Cosmetic Packaging boxes:

Do you know about the art? Art that attract people toward it. And that make connection with the feelings of its onlookers and help them see their story in it. Art that are full of colors and combinations of colors. It is nothing without packaging. Colors are the very crucial part of it as they are the reason to attract onlookers.

In today’s world people are more creative and professional in their work. They do not like to buy anything with simple and plain packaging as it does not attract them. These are the aesthetic colors that allure their buying decision and help them to choose what best suits them. Colors help you have distinguished look to your cosmetic products such as lipstick, makeup, eyeliner, and cream etc.; from other brands. For Example, you can see the Coco Cola brand have the red and white color that set them apart from others. You can see it from distance and recognize that it’s the bottle of cola brand.

Does Colors Really Matter to Your Cosmetic Packaging Business’s Marketing Strategy?

That question you raise is that how colors effect the marketing strategy of your business. Now you already have known that art is nothing without colors and it set you brand apart from others. It is time for you to know how colors can boost your market level.

How Printed cosmetic packaging Influence Customers:

People love to buy things that are more colorful and have arts printed on them. They go to the market look around, they found your product having beautiful colors and got their attention. All they want is to tough the packaging of cosmetic products and have a closer look to its artwork. If the package has the quality that satisfy them and colors that make their heart flatter, they are defiantly going to buy your product. This is how colors can influence customers buying decision.


You need to work on presentation of your products. All you have to do is choose combinations of colors that match to your product color. Give them an aesthetic look that attract customers by themselves. If will help you save money and time. Be more creative and have what you desire!

Be authentic in your color choices

You need to work on the coloring scheme as it helps you stand out. You have to add new colors and strategies. And also can select CMYK or RGB coloring scheme, which suits you best. You can choose colors of your own and mix them to get your desired colors. Let’s have colors and mix them and make new colors. This work is relaxing, peaceful and make you feel better. Mix whatever color you want until you get the right one that make you feel like it will help you stand out in the market. If you put emotions, struggle and your story, it will definitely help you connect with the real audience. As, emotions make a deep connection between people.

Use colors which contrast with the background:

Every product has its unique looks and layouts. For example, imagine a perfume having a sky color inside a transparent glass bottle. It looks so nice but there are things that are missing. That cover of perfume bottle and the colorful sheet on packaging that present your brand along with the product name. A navy blue color can make it look more unique. And the sheet having your brand name print white color can make it look prominent. The packaging outside should have the navy blue color with more alluring prints and beautiful looks.

5 Ways to Improve Your Customer Retention Rate:

You are a well-known brand in market and have a lot of loyal customers. You build your name and struggled for it. Now you have regular customers who come to you every time they need something. Isn’t it quite impressing that customers rely on you for their desires and needs. Than you are at right place for making impartments in brand reputation.

In order to increase your sales, you need to work on your customer retention rate. But first you have to understand what is customer retention rate. In this scenario, customers continuously buy products of your brand.

How to Improve Your Customer Retention Rate?

If you’re looking to increase customer retention, you’ve come to the right place. Here are some ways to increase customer loyalty. The first thing you need to know about customer retention is that keeping them takes less time and less money than acquiring new ones. And they spend 31% more than new customers. You have known all the basics about customer retention now let’s decide how you can achieve better rates.

  • Sale goal

If you are having 10% customer retention rate than set a rate that you are going to achieve. Now after setting the sale goal you have to map the customer journey. While making products keep in mind the needs of customers or what are they looking for.

  • Adjust Pricing

You have to adjust pricing in case you want to increase the sale of your and set them accordingly. Less prices are boosters that cannot stop customers from coming to your brand again and again.

Get to Know About Your Customers and Personalize Accordingly

You have set the prices for returning customers and sale goal. Now it is time to apply start selling and up selling strategies. You have to see for some points for keeping record. Work on more strategies to get to know what customers want. Which things allure them and which colors attract them. What design they like. Keep record of everything in order to improve your customer retention rate.

  1. Are there two or more items that customers often buy together
  2. Which items are more useful when they are pair
  3. Which items are worth mentioning to grab market attention

Now you have to work on the ease of customer. Some customers might use a product again and refill it with something other. Let suppose you are making a transparent packaging carry perfume, looking beautiful. Now people buy it after finishing the bottle they want to put some colors on it and add water and keep flowers in it. The problem is the top of bottle is not easy to open or close. Make things that ease the customers and provide with best solutions that they require.

  • Say Hello to Your Customers: Build their desired products and say hello for better impression. Some brand prints a card to say thank you to them for shopping. You can do the same. Say hello and print the message that you want to deliver. Tell them a story that make a deeper connection. Tell them how you struggled and achieve success, and inspire them.

·       Benefits You Can Get:

Your connection with audience help you increase the rate of customer retention rate. These are a lots of other benefits that you can get.

  1. ·       It lends to the customer loyalty
  2. ·       It is a fact that about 20% of customers generate 80% of sales        
  3. ·       The regular customers spend more and generate lar transactions
  4. ·       They bring more customers to business

Final Thoughts:

Colors are the more important marketing strategy that help to save your time and money. Learn more about how colors effect to marketing strategy. Understand how help you connect with audience emotionally and allure their buying decision


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