Many people consider investing in various companies because they want to make more money. People invest because they want to diversify their income stream, grow their retirement income, and build their nest egg.

The most effective way to make this happen is to find a company to invest in. However, investing in a company is not a straightforward thing as there are many things you need to consider. Your research skills need to come to life if you want to pick the best company to invest in.

This article will shed light on five essential things to know before choosing a company to invest in

Understand the Business Structure

A good understanding of the business structure of your company of choice is essential before investing. This is important as it determines the IRS and the legal system’s treatment of their profits and liabilities.

When you understand a business structure correctly, it will go a long way to help you know if the business will succeed in the long run. Based on statistics, approximately 50% of small businesses do not make it past the first five years. 

Make sure you know and understand the business structure before investing in it. Understanding it will make you confident of your decision. It also allows you to see if you will be liable for all company liabilities should they fall through. This makes it essential to consider the effect of limiting their liability. 

Do you know what is a holding company? And what will be expected of you if you chose such a business structure? This and many more make it essential to understand the business structure. 

Get Information on the Business Model and Corporate History

It also goes with saying that one needs to know how long the company has been around and how it has survived over the years.

While corporate history is way more than a number, we recommend businesses with decades of experience as it would have successfully weathered the storm and grown compared to young ones. Even though past results do not necessarily correlate to future gains, they can shed light on how a company will fall into the future. 

The business model also matters. A company that has decades of surviving the storm and keeping to its routine is a terrific asset. Also, the history will point to a firm that can evolve and keep up with trending innovations. 

Make sure to sift through the business model before buying into a company. It can go a long way to save you from a sinking ship. 

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Consider Price History and Revenue trends. 

Business revenue is the entire sales of products and services from a firm, usually reported quarterly. As a result, an insight into this revenue history can tell you if a company will grow or sink. 

Without a doubt, you want to see a constant and progressive increase over the years in the company revenue. This is a pointer that the firm is doing it right and is making the correct move. A company does not necessarily need to have increased revenue every quarter as it might not be realistic for all firms. However, a big and multiple declines over consecutive quarters might be a red flag.

Another indicator of the performance of a company is the stock price history. A growing company will likely have an upward q trend over many years, corresponding to a smart business move and increased revenue. 

Check Out the Chief Executive Officer

A CEO typically heads any publicly traded company. The more people are confident in this business professional, the higher the chances of success of such a firm. This is not surprising as the CEO’s expertise will determine how the firm will fare, and their decisions can either make or break the company.

As a result, your target should be a CEO with a track record of tactical business moves. Check their resume or LinkedIn Profile for such information. You can also visit the company’s “About US” page.

You should also explore their career moves and information on how they have contributed to the growth of former companies they worked with, including the current one. Check if their experience is adequate to see the company’s success in the future. 

For companies in which the founder is the CEO, consider the company’s fate if the CEO stepped down? Is the company’s reputation more significant than the CEO’s?

What is the Profit Margin?

The profit margin, also called the net profit margin is the part (usually percentage) of revenue solely the business profit. This is after all expenses, taxes, interests, and all liabilities have been paid. It is calculated as the net income estimated as a percentage of the total revenue. 

For instance, a company with total revenue of $10 million and a net income of $4 million will have a profit margin of 40%

A company with a steady profit margin implies it has an ongoing operation that has been proven efficient and operates at low prices. A higher profit margin also points to the fact that the company has risen to a leadership position to offer its product and services at higher prices. 

Investors should look for a growing profit margin as this is a good sign and indicates that stakeholders are getting steady returns. 

Consider rebalancing portfolio occasionally

Rebalancing is bringing your portfolio back to your original asset allocation mix.  By rebalancing, you’ll ensure that your portfolio does not overemphasize one or more asset categories, and you’ll return your portfolio to a comfortable level of risk.

Stick with Your Plan: Buy Low, Sell High — Shifting money away from an asset category when it is doing well in favor an asset category that is doing poorly may not be easy, but it can be a wise move.  By cutting back on the current “winners” and adding more of the current so-called “losers,” rebalancing forces you to buy low and sell high.

You can rebalance your portfolio based either on the calendar or on your investments.  Many financial experts recommend that investors rebalance their portfolios on a regular time interval, such as every six or twelve months.  The advantage of this method is that the calendar is a reminder of when you should consider rebalancing.  Others recommend rebalancing only when the relative weight of an asset class increases or decreases more than a certain percentage that you’ve identified in advance.  The advantage of this method is that your investments tell you when to rebalance.  In either case, rebalancing tends to work best when done on a relatively infrequent basis.

     Avoid circumstances that can lead to fraud.

Scam artists read the headlines, too.  Often, they’ll use a highly publicized news item to lure potential investors and make their “opportunity” sound more legitimate.  The SEC recommends that you ask questions and check out the answers with an unbiased source before you invest.  Always take your time and talk to trusted friends and family members before investing.

    Take advantage of “free money” from employer. 

In many employer-sponsored retirement plans, the employer will match some or all of your contributions.  If your employer offers a retirement plan and you do not contribute enough to get your employer’s maximum match, you are passing up “free money” for your retirement savings.

 Create and maintain an emergency fund. 

Most smart investors put enough money in a savings product to cover an emergency, like sudden unemployment.  Some make sure they have up to six months of their income in savings so that they know it will absolutely be there for them when they need it.

Pay off high interest credit card debt.

There is no investment strategy anywhere that pays off as well as, or with less risk than, merely paying off all high interest debt you may have. If you owe money on high-interest credit cards, the wisest thing you can do under any market conditions is to pay off the balance in full as quickly as possible.

Consider dollar cost averaging.

Through the investment strategy known as “dollar-cost averaging,” you can protect yourself from the risk of investing all of your money at the wrong time by following a consistent pattern of adding new money to your investment over a long period of time.  By making regular investments with the same amount of money each time, you will buy more of an investment when its price is low and less of the investment when its price is high.  Individuals that typically make a lump-sum contribution to an individual retirement account either at the end of the calendar year or in early April may want to consider “dollar cost averaging” as an investment strategy, especially in a volatile market.  Please check all the points thoroughly.


Before investing, make sure to learn the strategies of intelligent investing. These five guidelines will mostly go a long way to keep you on the path of caution as you hunt for the best company to invest in.


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