7 Best Practices for Optimizing the Product Category Page for Ecommerce Websites


Ecommerce websites have brought a new trend in shopping that has surpassed the buying experiences of brick and mortar stores. Ecommerce platforms face fierce competition due to the proliferation of ecommerce stores. To beat this growing competition, ecommerce websites will need to provide a seamless shopping experience that is fun for buyers.

To dramatically change the user experience, ecommerce marketers will need to optimize their website with SEO best practices. There are two main pages for ecommerce SEO on ecommerce websites. These are:

Product information page

Product category page

The optimization of these pages plays a key role in generating better conversion and traffic for the website.

If it’s not through a particular product page, customers usually land on ecommerce websites by product category page. Product category page optimization is a critical area that marketers usually avoid, which is why they face extreme consequences.

Here is the list of 7 best practices for optimizing product category pages

Keep images consistent

E-commerce websites used by mobile users should be able to scroll the page, despite their device having a small screen. Ecommerce website development service professionals suggest that the images used on the category page should be very consistent in size, style, and background color. By preferably using a white background for product photos, the entire range gets a clean and attractive appearance. In terms of style, it is the discretion of marketers to use any angel that fits the purpose.

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With the help of faceted navigation

The key to keeping customers with your ecommerce website is to provide the search result they are looking for. Website development company in UAE considers Faceted Navigation System as a very effective medium for SEO for websites when done correctly. It helps the users to search certain products and get results from the same category itself.

For example, if you search for the brand x in the handbag category, it should return only the result of the handbag category only. Faceted navigation gives users the right to let them find what they are looking for on a particular page.

Divide the search results into categories

To get a better shopping experience for users, websites can work as a virtual shopping assistant. Most of the time, customers are not sure what they are hoping to buy. In this situation, splitting the search results page into different categories helps the users to decide what to buy and from which category.

For example, you can highlight the discounted products, bestsellers, limited stocks, top rated, new release, etc.

Ecommerce websites offer a wide variety of options on their search page by splitting them into different categories.

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Emphasize special offers

If you can seduce customers, half the battle is won. Seducing customers can easily be done by offering sales. If you’re offering free shipping or are introducing a sale in a particular category of offers, it’s important to highlight them. You can use this sales promotion by presenting it on the homepage or below the product page. You can also highlight the original price and sale prices in different colors to get users’ attention.

Record an urgent call to action

An urgent call to action creates a sense of urgency in the customers that forces them to buy the product. If you intend to increase the popularity of your products, make sure to showcase the popularity of your products by including an urgent call to action such as limited stock, number of left pieces of the product etc.

Display reviews for the product

Several studies have provided a strong basis of reviews and ratings behind customer buying behavior. A good review and high ratings will certainly generate a good conversion for your products and vice versa. Hence, it is a wise decision to get the reviews of your products directly below the product on the product page. Giving ratings in terms of stars under the product will convince buyers that it is a real product and help them make a buying decision.

Easy access to cart or wish list

Customers sometimes do not have time to go to the individual product page and read all the specifications or they have already purchased products and are sure of the website. In this situation, customers can add the product directly to the cart or wish list and go through the specifications on the right side of the page and buy it there themselves.

Ecommerce websites should ensure that customers have an easy process for reaching the shopping cart or adding products with ease.


Ecommerce platforms are in the midst of maddening competition. In this situation, providing additional benefit to the customers, along with a great user interface and UX design for the website, can help you stand firm with your competitors and get closer to your customers. Implement these seven best practices on your category page and see the result!

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