Business owners who are looking for custom logo design have various ideas of what their logo should look like. However, most business owners do not have the knowledge to create an effective logo that will represent the best of their company.
If you are planning on creating a custom logo design, following these eight guidelines will help you to create a design that is more likely to be successful in representing your business or product with success:
Check Out The Competition
To custom logo design and create unique and custom logos for your company, the best place to start is by doing a little competitor research. By seeing what types of custom logo designs other companies in your industry are using, you can gain valuable insight into how to make your custom logo designs stand out from the rest.
When it comes to custom logo design, one size does not fit all. Your custom logo should be carefully tailored to suit the needs of your brand and stay true to its purpose. Each business has different goals, target audiences, and ways they’re marketed.
If a custom logo is too similar to a competitor’s it might result in a company’s custom logo design project not being seen as unique and valid.
You can also gain insight into custom logo design from looking at custom logos in your industry that you find to be particularly successful.
Note the colors used, the imagery represented, and what type of custom logos gauge a response from your target market. You’ll probably use this custom logo information in some way when designing your own custom logo!
Keep it Simple
Creating a custom business logo can be an exciting task that helps companies set themselves apart from their competitors. However, businesses wishing to create custom logos should know that complicated logos are more likely to be confusing and less effective at getting the company’s name out there.
Businesses need custom logo design services because they want their branding efforts to help them stand out in the crowd. While some businesses decide they want custom graphic artist logos, most others would benefit from keeping it simple with custom simple business logo design.
The main purpose of custom logo design is to make sure that potential customers can easily recognize your product or service. This means that your custom-made logo must be memorable at first glance and must be quickly recognized by potential buyers if your custom-made logo appeals to them.
Create a Logo design That is Unique And Original
A good logo design should look like a brand and not an icon, but still maintaining resemblance. To create a logo design that is unique and original, you have to know how to be creative, keep an open mind, and not just look at trends. Some basic guidelines can help you in creating unique logo designs.
Tips for Creating Unique Logo Design
- Determine the Purpose of the Logo Design
- Choose the Logo Style You Prefer Most
- Use Only One of These Creative Design Ideas
- Create a Logo Design with Two Styles
- Use Logos with Solid Colors and Logos with Gradients
- Incorporate a Symbol into Your Logo Design
- Combine a Symbol With Text For Maximum Effectiveness
Pick Fonts Carefully
If you’re creating a logo for your small business or for yourself, you’ll want to make sure that it’s memorable and attractive. You’ll also want to make sure that the fonts are clear and easy to read because people will be seeing them everywhere, from Twitter profiles to business cards.
Please use the following guidelines when choosing the font(s) for your logo:
- Keep it simple. Using more than two fonts can complicate things too much. If you feel like you need more than two fonts – design separate logos!
- Less is more. Each font has its own personality – some are playful, some are professional, some are elegant. Using two fonts with very different personalities will risk appearing unprofessional rather than sophisticated.
- No fancy characters! Letters with embellishments or flourishes should be avoided as they aren’t easily readable on small screens.
- Serif fonts are classic and professional-looking. They often come across as more formal and elegant than sans serif fonts, making them a good choice for business logos.
- Use both upper-case and lower-case letters in your logo unless it’s an acronym – ‘BBC’ is fine as all caps but ‘BBC NEWS’ looks better as ‘BBC News’.
- If your logo is going to be used on social media, it needs to look good when people shrink it down into tiny squares.
You can see how effective these rules are in logos like the Android logo or the Nike swoosh symbol – they’re easy to recognize even in small sizes! You can apply these principles when creating your own logo for your business!
Use Colors That Match Your Company’s Branding
One of the easiest, but most important decisions in creating a business logo design is deciding on colors.
If you’re already attached to a specific color scheme for your brand and company, you’ll want to stick to those. This will ensure that your logo will look cohesive with other images and content related to your brand.
But what if you aren’t so attached? What if you would like to use bright colors instead of just using black for everything? While there are no rules dictating what combinations of colors should never be used together, there are certain color schemes that generally tend not to work well together.
Don’t use colors that are too bright or too dark together. If you’re looking for a color scheme with one really bright color and another really dark color, it’s likely that neither of them will pop when used together in your logo design.
While these may look nice on their own, the end result will be an image where the light and dark tones cancel each other out. This might not be what you were expecting!
Instead, try to pick variations on similar tones when choosing colors to use in your business logo design. For example, if you want a very bright green color for your text label or icon, choose a slightly darker version of green for the background behind it.
The bright green is still bright enough to stand out against the darker background, but the similar tones will keep both colors looking like they belong together.
Another example might be choosing to use a light blue for your text label or icon, and using a very dark blue as the background behind it.
The contrast between the two tones will make it easy to see where your logo design starts and ends, which is great for logos that will usually be small in size (such as app icons on mobile devices), but you’ll still want some consistency across various shades of each color so your logo design looks cohesive altogether.
Using colors that are too bright or too dark can also mess up how well your logo stands out against other images on a website.
Make Sure it is Easy to Recognizable at a Glance
You’re almost finished with your business logo design. You’ve come up with a logo that you like and you think it will attract customers.
But is the logo recognizable at first glance? The most important part of any business logo design is its recognizability, so make sure everyone can recognize it!
It’s no good if only 50% of people can read or recognize your company name or brand at first glance.
Recognizability means that the average person should be able to look at your logo and immediately identify any part of it they recognized as yours (the color scheme, company name, font type/style).
If only about half of people understand something about your business by looking at the logo alone, then the issue isn’t with them – it’s with your company logo design!
Once you’ve established what sort of ideas and opinions people will get from your logo, make sure they match up with what you want them to know about your business.
People should be able to look at the entire logo and not be confused by its meaning or wording (and if they are – rewrite it!).
Make sure that when people see any part of your company logo design, they understand exactly who you are and what you’re all about.
If your business logo is too complex or abstract, it will confuse people about who you are and what your company does.
Do not underestimate the importance of simplicity in your company logo design, because it’s important for every single aspect of any business!
If you need extra help with coming up with a simple yet recognizable business logo design, try looking through examples of other successful businesses’ logos – just make sure they’re successful for reasons that fit with what your business does best.
Don’t Include Any Text Other Than What is Necessary
You’ve always dreamed of starting your own business. You have great ideas for products, people are buying them, and profits are increasing. What’s missing? A logo!
It’s time to stop thinking about the design process and get down to work. Here are some tips for creating an effective business logo.
ny creative director will tell you that all good designs start with a concept, so make sure that your idea is well developed before committing it to paper.
Your logo must be simple enough to be remembered easily but distinctive enough not to be confused with other logos in the same industry or market segment.
Some companies spend thousands on their identity programs without realizing they’ve used too many colors or included unnecessary details in their insignias.
When choosing colors for your design, look at the industry you are in. Companies that deal with food and drink should avoid strong colors like blue or pink because they might be seen as unappetizing.
When selecting a font for your logo, try to choose something that is easy to read, or even better, universally recognized.
Block lettering tends to be easier for people to read than fancy script fonts. Be sure the typeface you choose looks good when it’s understated (when there’s not much color around it) or when it’s heavily highlighted in one of your company colors.
Get Feedback From Others Before Finalizing The Design
Start with some pencil sketches. A good logo design company will have an initial consultation free of charge to refine the idea, sketching dozens of ideas for you, before they present one or two possibilities that are refined into vector-based artwork.
This gives them the chance to work out the best possible logo for your needs and provides you with a number of useful options.
Before spending thousands on having a final logo design created, it is essential to get feedback from people who know what they are talking about.
The more companies which give their input, the more likely it is that you will end up with a brilliant logo for your new business venture.