9 Website Copywriting Best Practices for Beginners


Most of us have heard the common saying, “Your website is a 24/7 marketer.” Well, there’s a good reason for that, it’s because it’s true. Good, bad, or just plain old, your website is your digital storefront that customers and prospects rely on when searching for your brand online. And if have taken the best white label copywriting services, your website can be the best and easiest marketing tool you can give to those visitors.

But is your current website working for you now, or is it back to a temporary state? In addition to design and user experience (two very important things in a website with HubSpot’s growth-focused strategy), another very important thing is its language.


Because your site is an important and important business tool, it is important that you communicate the right information that you want your audience to see so that your site can start doing the hardest work for you. So good! Just write one, put it on your website or it, right? Well, unfortunately, not exactly. If you are new to white label copywriting services, there are some important best practices you should keep in mind that will not only help you keep the book on track, but also support your website and its content. required around the clock and 7 days a week. . seller, you know it can be.

Check out nine website content writing services and best practices that every new copywriter should use as they begin writing web copy:

1. Identify your target audience:

First, you need to know who you are talking to. In line with the first part of the growing business process – planning – one of the first things you need to do is to create your buyer persona. Why? Because as a business, your goal is to create a website that is centered around your users, made with an empathetic understanding of their lifestyle, needs and interests.

Customization allows you to organize your website content (and additional inbound marketing) to communicate to the right people the way they want to see it.


2. Create a clear, concise and attractive title:

If you’re betting on your website visitors reading every page of your site (or even the entire document on a page), you may be disappointed in the truth. This means that your first impression should be good, especially on your first page. In a Washington Post article written by Chris Cillizza, he points out some calculations about how much content readers are consuming (and not consuming) – and it’s surprising. Cillizza says that in a study conducted by the Media Insight Project, only 41% of Americans say they have seen, read or heard a news story that is deeper than last week’s news. What does this mean for us writers? Organize the survey. In fact, you probably do right now. Because of the saturation of content on the Internet today, if you are not looking for the main ones, you are with the smaller ones.

From the start, you see exactly what Canva is and how it enables users to design: “easy to create beautiful designs + documents”. This gives users a general idea of ​​what they can expect from this site.

Then, you will see the next section under the folder, which has another clear H2 and explains: “Displays, social media managers, and more and more A thousand beautiful arrangements.” This concise language addresses some of the needs users may have.

It also breaks down the next section into sub-messages: “Millions of images”, “Photo filters”, “Icons and free styles”, and “Hundreds of fonts” – all with short, easy-to-use descriptions analysis and digestion. . Click. So use your title as real estate and use a title that is clear, specific and will come to the mind of your visitors. Headlines are a great place to implement keywords and other topics that will be useful to your readers. (Want more helpful information about writing for reviews? Read this excellent article on how to write for online readers today.)

3. Avoid using negatives wherever possible:

When it comes to setting your brand tone, you want to be remembered for the positive, solution-focused tone you put in your copywiting, not the negative stuff that might put a customer off learning more about your business.

Nan Levinson gives two good examples of the difference in her book How to Improve Your Business Writing Skills: Second Edition. See the difference? Creating a positive tone for your users helps them to trust your brand because you offer a positive solution to their problem or desire. Although there may be times when it would be appropriate to create a sense of fear or urgency to act, a good rule of thumb is to start well first.



To do this directly, use the word “you” added to your white label copywriting services literally. In the entrepreneur magazine “10 Words Your Clients Really Want to Hear”, the word “you” comes in at #7, behind other words that trigger emotions such as “free”, “easy” “, “promise” and also.

Simply put, using the word “you” makes people’s ears prick up a bit. As a type, humans are hard to think about what is best for them when they make decisions, so naturally we gravitate towards copywriting that speaks to us directly. It makes us feel special, included, and connected because writing is personal, conversational, and relatable.

5. Connect with their experiences and appeal to their emotions:

Similar to the points above, your website should directly appeal to the emotions of your visitors.

Unbounce published an absolutely fantastic article a few years ago that helps writers learn how to use copywriting writing services to appeal to users who may be suffering from one of the seven deadly sins. What they describe is a short and sweet guide to managing different emotions through copywriting:

Do they feel “desired”? Ask for a “want” on your copywiting. How about “pride”? Be sure to “brave”. “Greed”? Go to “personal preferences”.


In a blog I wrote in 2015 – Humanizing Your Brand: 8 Tips for Making Your Voice Authentic (and Real) – I shared some best practices for creating personalized, engaging content that speaks the language of your audience you listen and listen to him. supporting identity.

In the preview ad, Dollar Shave Club spoke to its audience with humor. Although this is a serious e-commerce business. They have found a creative way to give their brand identity and create a lasting impression on people sales and prospects.

On the other end of the spectrum, if you are a technology business. You must have a common technical language and jargon that is used in your company to build trust. If you are an injury company. You need to use language that is sensitive to car accident victims or the families of those who may have already experienced a traumatic situation.

The goal is to tell your audience how they can get the best message from your brand. Think “search”, not SEO.



Is it important? Is it important? Does it bring benefits to the user? If the answer to these questions is “no”, then it’s time to get rid of the fluff. Some people hold the misconception that a website should have a lot of content to rank well in search. But the truth is that unless it is useful and clear to the user, the density of content will prevent them from doing anything. And if that is the ultimate goal – for workers to act – why should we make it difficult for them? Which brings me to my next point: don’t make them think, make them do it.

8. Use HYPERLINKS in the publication to simplify user navigation.

In Steve Krug’s book, Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability, Krug talks about the importance of making things simple. as much as possible for the website. hospitality. Although most of the things covered are web designers, it is also useful for content creators and marketers. Internal and external links (if any) are not only smart in Google’s opinion. They help your users have the smoothest user experience. This allows them to learn more about your business or topics related to your business without them having to do anything other than clickwork themselves. Your white label copywriting services should include many internal links to other pages on your website. But other content external links can be useful to help your users educate those your work and get “link juice. “Back. Both show that your employees’ interests come first. But, with great power comes great work.

Hyperlinks should never be used. In fact, Google will penalize you for too many or irrelevant links. So make sure you stay fresh to avoid using links and keywords to improve your site.

9. Use verbs and plurals in your CTAS:

Consider this: you land on a website that really piques your interest. You like what they have to say, and you’re ready to invest more in their brand online. You see a call to action that reads “Action”. At first you might think, “Oh, they want me to see more of their work now.” But you must be thinking, “Or do they want me to apply for a job there?”. The less confusion you can create for your users, the better. The best way to do that is to use verbs as the first word of your CTA. It’s important to be clear in your call to action (CTA) about what you want them to do. Just typing the word “Submit” won’t get someone to take action. Especially if they’re browsing the page and don’t know the status of the request. Therefore, you should use two or more words to make it clear what you want them to do.

Maybe they want free content from you. Tell them they can have it! “Download our free e-book” is a good and elegant way to discuss this. Should they know more about your previous work/clients before choosing to do business with you? Give them a CTA that talks about it, like one of the following: “Check out our study”, “Check out our results”, “Check out our testimonials”, “Calculate your results”, “Start your experiment at Missing” or “Ask for advice.”

The point is this: Be clear in your CTA about what you want them to do. And you can do that quickly with a clear, specific tool. Here are some other great CTA examples that you can’t help but click on.


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