We presume you must be aware of the functionalities of a CRM (Customer Relationship Management) software i.e. organizing and managing customer information in a centralized platform. In addition to this, a CRM also helps in creating the strategy for acquiring potential customers. But now you must see how CRM Email marketing software fits into the conversation? First of all, let’s make sure, we all are on the same page. You have to agree with us on the fact that email is the communication channel with the best reach.
So what if we tell you that using CRM and its email marketing features, you will run more targeted and personalized email campaigns. When you run email marketing campaigns through a CRM, it allows you to organize contact information, automate campaigns, calculate and improve the ROI (Return on Investment). Head out to the next section to see other benefits of CRM Email applications.
The Ultimate Benefit of Email powered CRM system
If your CRM software is capable of running the email campaign then you will have a centralized data hub. In these kinds of applications, the user can store the leads and contacts information and at the same time, he or she can deliver personalized content through email campaigns. All this will easily get done and you won’t even need to toggle between two applications.
Also, you can monitor the email deliverability data directly from the CRM and modify the future strategy accordingly. This will help you in improving the various factors like customer engagement rate, campaign performance and ROI, sales and marketing statistics.
CRM Email Marketing Software is known to focus on the particular email recipient and his or her needs, on the other hand, traditional email marketing considers the entire audience base as one generic customer. This targeted approach increases the engagement of customers and eventually helps in growing the profit and sales revenue.
Features of CRM Email Marketing
Looking for the right CRM with top-notch email marketing capabilities and don’t know where to start? We have curated a list of features that can help you out.
- In-depth Analytics and Testing: Marketing is all about strategizing, executing, accepting mistakes, and learning from them. The fact that marketing is changing every second pass, so you need to have a system in place to identify these changes. An analytic in a CRM is the thing that can empower you with up-to-date customer information and other tools that can help you in analyzing the data. Testing takes it a step further because it allows you to implement your modifications in an artificial environment. Albeit, the results you will get will have an uncanny resemblance to the real-life scenarios.
- Lead Nurturing: There are some email-enabled CRM that also helps you in automating the lead generation process. For example, they can suggest you with next steps in various stages of the sales funnel and buying journey. Not only this but there are some AI-powered CRM that can even execute the next steps for you with amazing accuracy. I guess that real automation your business needs right now.
When you start searching for the CRM with email marketing capabilities then you will find tons of options. You will surely get overwhelmed with so many options and eventually ends up confused. To make it easy, allow us to share some best options available in the market.
- Agile CRM
- Zoho CRM
- Microsoft Dynamics365
- Salesforce Marketing Cloud
- Mailchimp CRM
- Constant Contact