A Book’s Cover Design Can Make or Break Your Book Success

Have you heard the expression that the first impression is the last one? Your book cover creates the first impression. Therefore, it must be appealing and noteworthy so that it may grab the potential reader’s attention. 

A well-designed book can attract the right audience and compel them to pick the book up. The cover of the book is about condensing the essence into a visual representation. Several book design makers are available for hire who can help you out with your book cover. 

When they say, don’t judge a book by its cover, it’s not really a factual statement. The book industry understands that book covers play a part in the purchasing decisions of readers. So if the book cover is good, the likelihood of a sale goes up. 

The Cover of the Book 

The cover design of a book plays a vital role in its marketing. If it’s not well designed, then the cover will have a negative impact. Therefore, one must invest in getting a proper and aesthetically designed cover done professionally. 

Several book surveys over the years show the correlation between cover design and the sales volume a book sees. Therefore, you should try to make the cover as attention-grabbing and aesthetically pleasing as possible.

Ensure that the outside reflects the story woven inside the pages. But remember, the goal of the cover is to grab the attention and tease the reader with what could be.  

The book cover makes many readers decide to buy a book and invest time getting to know the story. So if you are authoring a book, you must understand the importance of a well-made book cover because there is no denying the impact of a book cover on a book’s success.  

What Are the Key Aspects of a Book Cover?

When considering the key aspects of a book cover, don’t miss the essential and optional elements. 

The essentials include:

  • The title
  • The author’s name

Optional elements are:

  • Photos
  • Subtitles
  • Graphics or background images

The Visuals 

The visuals are considered an integral component of any book cover design. The right visuals can hook the potential reader and induce curiosity about the book. For example, the cover designs for Harry Potter evoke feelings of intrigue and a sense of magic. Or the Lord of the Rings covers that range from minimalist to fantasy artwork. But both convey a sense of mystery and wonder of tales from long ago.

Studies have shown that visual elements of the book cover create anticipation and build excitement. Ask yourself about your feelings when you saw the visuals on the cover of the last book you read? 


The font of your text communicates more than the words. Therefore, when designing a book cover, choosing the right font style and size is essential. In addition, it should be aligned with the content and tone you’re aiming for. 

Remember, creativity is good, but the font used should still be readable. Authors need to know that the right typography can set the mood for their readers. For example, a string font can create a sense of adventure, while a flowing font can evoke feelings of romance. 

Additionally, focus on creating a memorable title. Finally, think like a reader and aim for clarity. After the visuals, it’s the title that people read. Therefore, it should hint at what the book is about. 


It is optional. Use subtitles on the cover only if it is needed for additional clarification. Commonly, subtitles are included to elaborate on the topic. 

They are usually seen on the covers of books that have vague or generic titles. For example, “What If?” is the title and the subtitle is “Eminent Historians What Might Have Been.” This title is from an actual book by Robert Cowley. 

What Makes a Book Cover Stand Out?

Professional book cover makers have highlighted certain key elements that make a book cover stand out. Some of the key considerations are as follows:

Don’t Reveal Too Much

The cover should tease the potential story within the pages of the book. It should be attention-grabbing irrespective of the nature of the design. Here is a tip to make it easier. Pick any two elements from the story and create an image based upon them. Color plays a role as well. And remember, you tease the possibilities, don’t reveal it all.

Use The Right Composition 

When working with visuals, graphics, and illustrations, composition is crucial. However, the right composition is difficult to achieve where all the elements are in harmony.

The composition of the book cover relies on:

  • Symmetry
  • Appealing texture and patterns
  • High and low angles

You can easily find composition guidelines on the internet. However, if you are confused, you can consult experts to get a professional opinion. 

Add Book Reviews on the Back Cover

The reviews and endorsements act as selling points for the target audience. In addition, they also add to the credibility of the book. 

If you are a reader, you must have read review snippets on the back cover before buying a book. The back cover must also include the bio of the author. So even if it’s your first book, you should have it on the back cover. And remember to keep it short and to the point. 

Factors That Make Your Book Cover Uninteresting

A bad cover can ruin the appeal of the most interesting book. So, if you are writing a book, do not neglect to get a good cover design. It should be unique and attractive. 

Here are some factors that make your book cover uninteresting:

  • Very subjective
  • Usage of too many fonts
  • A flat design 
  • Low-quality images
  • Too much text on the back cover
  • Weak structure
  • Unreadable text
  • Copyrighted images

Most Famous And Best Book Covers Of All Time For Inspiration

There are two kinds of books: the ones you enjoy reading and forget afterwards, and the ones you can’t get past no matter how many books you read afterwards.

Most of the time, so do their book covers.

The best book covers are those that become symbols of the book.

Book designs that invite readers to discover the story and make them remember it long after they’ve read it are the best.

For your inspiration, I have compiled a list of golden book cover designs from all times.

1. The Little Prince by Antoine de Saint-Exupéry

If you look at the cover at first glance, it looks like a cover for a children’s book, but it’s so much more. You can actually read it every year and understand it differently every time. Once you read it for the first time, you can’t help but smile every time you see the cover.

2. Everything Is Illuminated by Jonathan Safran Foer 

Jonathan Safran Foer’s book cover is one of the most iconic ones out there. The entire world is illuminated. Fiction. Hand-lettering, such as this cover, was revived by John Gray Typography for book covers It also made book covers a trend.  

3. Harry Potter series by J. K. Rowling 

When you read fantasy books, your imagination takes off, and you can’t stop picturing the characters and scenes. And with book covers like these, you just know you have the recipe for a best seller. Illustrator Mary GrandPré designed the covers for the Harry Potter series, and she’s done a fantastic job. 

She designed the Harry Potter universe, made the Harry Potter logo, as well as countless illustrations that illustrate some of the book’s most essential scenes. 

Colorful and vivid illustrations set the scene for the exciting adventures of the characters.

4. The Divine Comedy: Inferno, Purgatorio, Paradiso by Dante Alighieri

The illustrations, which depict the hope of redemption with ascending composition, are highly symbolic and capture the atmosphere and content of the book. 

5. Catch 22 by Joseph Heller

Initially, Yossarian drew 11 different renderings of the book cover before selecting the version we know and love (including a version depicting Yossarian naked with his back turned), but he eventually settled on this version. It took Bacon days to piece together the individual elements of his covers by hand.

Final Thoughts 

The book cover not only affects the perceptions of the reader but also creates an impression. So if you want your book to be a hit, make sure its cover is well-designed, aesthetically pleasing, and gives the right impression. 

For this, you can hire professional book design makers. They possess the required skills and tools. We are confident that you don’t want your first book to fail because of a poorly designed cover.  

A book cover has a definite impact on the sales of a book. And the casual reader generally does not pick a book with a bad cover. Additionally, we understand that creative minds do not like to focus too much on sales. But it is something that has an impact and should be fully considered when drafting a book. 

Do you have any book covers that have stayed with you throughout the years? I’d like to know!


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