If you have launched a blog and want to reach a larger audience, podcasting is a great way to do it. People can listen to your material while on the go with podcasts. As a result, it’s an excellent technique to pique the interest of those who don’t have time to sit down and read your blog content. Starting a mentor podcast is not a tricky task, but it is necessary to follow a few steps to get it up and running.
Want to start your own podcast journey? Come read on! This guide will map out every route on your world-class podcasting journey.
To make a successful podcast and make your voice heard, just follow this:
- Select Area of Interest
First and foremost, if you’re going to start your own mentor podcast, you’ll need to settle on a topic to discuss. It is best to pick one topic and stick to it. Choosing a specialization for your podcast will help it stay focused and attract a dedicated, targeted audience.
Consider what you can do with podcasts on sports, marketing, travel, and parenthood. The majority of individuals are not interested in all those subjects. As a result, they’ll be discouraged from subscribing, and even if they do, they won’t listen to all of your episodes.
If you already have a blog, you are already ahead of the game when it comes to choosing a niche. Choose a podcast topic that is similar to your blogging topic. This will help you establish yourself as a subject matter expert and build your brand. Plus, you’ll already have a captive audience eager to listen to your podcast.
For example, the travel blog Extra Pack of Peanuts offers a podcast by the same name. Both the blog and podcast discuss how to tour the world on a budget.
- Write a Sound Description
Write a descriptive paragraph on the essence of your broadcast to captivate the audience. This will help them decide whether to stay on the show and listen.
You have complete control over the keywords and phrases that your target audience might use to find a podcast on your selected niche or topic in the description.
The description should entice your audience to listen to your mentor podcast by appealing to their senses. By offering a little information in the description, you can start with something that matters to your audience, and then they should be interested enough to listen to the entire podcast. You can also talk about yourself and demonstrate to them that you are someone worth paying attention to.
You can include credentials or any other document that establishes your authority on a subject. Plus, if your credentials are worthy, feel free to post them on social media.
Yes, you have plenty of room to promote your podcast and why the listener should give it a chance.
- Pre-plan Your Episodes
Pre-planning is key when it comes to podcasting because it may be a difficult process. Yes, each podcast must be pre-planned using a specific strategy to ensure that the quality of the show remains the same throughout.
When planning an episode for your podcast, keep the following points in mind:
- Pick Your Podcast Topic
You must be enthusiastic about the podcast topic you choose to provide value to your listeners, and also You must have some experience or skill in that specific area in order to properly advertise your podcast.
You should have a broad notion of what you want to talk about before you choose a topic to discuss. The more you know about the topic, the better the podcast’s results will be. You can learn about a particular location, the tone most podcasters use, and the sound quality by listening to as many podcasts as possible. You should also think about hot topics and try to work around them to give your audience exactly what they want.
- Select Your Podcast Format
Your podcast’s structure is crucial! Here are a few options for podcast formats:
- Interview style – It is the most popular format nowadays as each episode introduces the listener to interesting and inspiring people from different fields. The format is often unwritten and free-flowing, requiring little editing.
- News and current events show – It focuses on sports, politics, technology, or any other trending issue that allows you to introduce your audience to nonstop fresh content.
- Multi-host show – With a conversational tone, a podcast with more than two individuals develops curiosity and can be incredibly engaging. The stress on you will be less as the task of providing excellent content to your audience will be shared among all the hosts.
- Solo style – You can tell a story in each episode of these podcasts that relates to the topic of your podcast. It can be written in any tone as long as the message is informative or persuasive. You can captivate the audience and add them to your podcast as a guest on the show from time to time.
- Determine Your Podcast Length
You must respect your audience’s time and maintain consistent episode duration throughout the series. Since most people listen to mentor podcast while commuting to and from work, twenty minutes is the optimal episode duration for a podcast. If your audience wants more, you can analyze the data and adjust the duration of your podcast.
Choose an exciting format for your podcast, such as interviewing different guests or changing the tempo, to keep the listener engaged. Because your audience will love your content, the duration of an episode may not matter as much if you diversify your podcast.
- Set Podcast Schedule
The frequency that you post new episodes is determined by your schedule. This is critical to the success of your podcast because it keeps your listeners to stay engaged and eagerly await the next episode.
- Get Your Artwork Created
In fact, your podcast will need some artwork or image that portrays your show and the category it belongs to. For podcasts, the visual medium is just as important as the auditory media.
This is the first thing your audience will see in a podcasting directory before they decide to listen to any of your content. Your logo or graphic acts as the face of your podcast. Make sure it catches your audience’s attention and sets you apart from the competition. If you’re thinking of posting your show to Apple Podcasts, it’s more likely the image will be listed in the very visible ‘What’s Hot’ area of iTunes.
The logo should be at least 1400 x 1400 pixels in JPEG or PNG format and not larger than 3000 x 3000 pixels in JPEG or PNG format. To make the images more mobile-friendly, compress them.
To attract more visitors to your channel, invest on a beautiful logo for your show. It’s well worth the effort.
- Select Podcast Hosting Service
To make your podcast visible in the internet world you need to join a hosting firm. These are platforms that host your files and give your listeners access to them so they can download and subscribe to your podcasts.
Although different mentor podcast hosting services offer different features and settings, they always use the same methods for saving audio recordings. To choose the right service, you need to analyze five features that will help your podcast flourish. These features include:
- Website integrations
- Storage capabilities
- Monetization support
- Audience analytics
- Social sharing features
The price and subscription fee of each hosting service varies based on the options it offers. You may have to pay more than the standard cost for extras like unlimited storage or a web domain.
- Start Recording
Recording a high-quality mentor podcast requires your time and effort, both in terms of content and audio/video setup.
- Create a Podcast Plan
Firstly and foremost, just you need to create a content strategy. You should approach the podcast with the aim of making it informative and full of relevant information to keep your audience engaged.
You should understand the type of content your audience likes, regardless of the style of your show. Then, for each episode, determine what questions your listeners have, what problems they need to solve, and what information they can’t find anywhere other than on your podcast. You’ll need to write an episode screenplay once you’ve figured out the answers to these questions.
- Crafting your Episode Script
When it comes to crafting a screenplay for a podcast, podcasters frequently disagree. It depends on the subject of your podcast whether it should be extensive or give a quick overview. A well-written script can assist you to create a valuable episode that covers all the premises with little room for error. However, it frequently reduces spontaneity from your podcast and modifies the format.
For a simpler script, a list of bullet points will suffice to generate an interesting podcast. However, the disadvantage of a lighter script is that you may miss essential topics and end up repeating yourself.
According to John Abbas of the Mentor Nation podcast, a simple approach is to begin with a detailed script and gradually trim it down to make it more meaningful and effective. You’ll be able to strike the right balance between your recording style and the type of screenplay you should write with experience.
- Recording Equipment
You can’t start a podcast without the right gear. First and foremost, we recommend investing in a high-quality microphone. Since podcasts include audio material, it is important that listeners can clearly hear what you are saying.
- Getting music
The inclusion of music at the beginning of each mentor podcast episode helps differentiate your content and provides some flair. These are usually short voice-overs set to music that introduces your podcast, its host, or its slogan. You can either record it yourself or access royalty-free music from the Internet.
- Launch Your Episode!
Publishing episodes involves uploading audio recordings that have been edited and accompanied by the necessary information. However, there are a few things you need to do before uploading to your favorite podcast host:
- Edit the episode
The length of the audio clip you record and the number of people on the show will determine how much you edit. The longer your recording, the longer it will take to properly edit it and upload it to the podcast directory. After you’ve finished all of the necessary cuts, polish your show’s intro and outro to ensure consistency throughout the show. Remember that audio editing requires some talent and expertise, and your ultimate goal is to create the best sound for a podcast.
- Export your MP3
You should upload your podcasts in MP3 format to a hosting service, especially if you are using a platform with limited bandwidth. If you upload large files, some podcast hosts will charge you more. As a result, you should make your MP3 files as small as possible without sacrificing quality during the export process. After exporting an MP3, you’ll need to add information to it, such as your podcast’s name, logo, description, and a link to your website. This will ensure that your listeners have all the necessary information about your podcast.
- Publish the episode
You must upload your podcast to that hosting service after converting your file to MP3 and selecting the appropriate podcast hosting platform. The host is your connection to podcast directories like iTunes and Google Podcasts. You can either publish the podcast right away or schedule it to go live later.
Final Thoughts
Now you want people to hear it, so let them know you’re available! You might want to create a website that other people can visit (especially if you have bonus material to publish or if you’re also blogging about your topic). And promoting your show on social media is the best way to get people talking about it. Choose the network that works best for you and start posting nuggets, teasers, and trailers about your shows.
It’s important to remember that establishing a social media presence for your podcast takes time. No one expects you to be a part of every channel. As with any step into the world of podcasting, choose what’s enjoyable and worth doing for you.
If you have any further questions about launching a podcast, get in touch with Mentor Nation Podcast today!
So, What kind of podcast is on your mind? What role does it play in your brand image? Sound off in the comments below!!!
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