Augmented Reality: A Real Game Changer for Marketing

Augmented Reality For Marketing
Businessman analyzing growing 3D AR chart floating above digital tablet computer screen, showing successful increase in business profit

Introduction.

In mid of 2016, the Pokémon GO game app launched. It is the perfect example of augmented reality technology, after the launch of the Pokémon game. Augmented Reality gets recognition. Millions of users and players hit the streets to catch a Pikachu and other objects projected onto the sidewalks of the player’s mobile phone screens. It turned out to be a fantastic game. That is based on innovation which is not only attractive. It also has the potential to impact industries.

Augmented Reality Fact:

Augmented Reality has finally grown up. It is now a cross-platform tool to create fully immersive environments as compared to Virtual Reality that needs a headset to build computer-aided stimuli. The statistics show that the global market is expected to rise significantly from $13 billion this year and expected to grow by $67 billion by 2024.

Innovations and technology are now being utilized. From just used for entertainment purposes to providing solutions to some real-world issues and services to marketers. Through immersive and experiential possibilities. So, in the time of a global pandemic. What makes the ideal time for “Augmented Reality apps” to age. And how can marketers make utilized of its distinctive qualities?

Besides, the imminent launch of 5G technology will significantly improve mobile connectivity. Allowing developers and content creators to utilize approx. 100 times the bandwidth of 4G to create a new kind of experiential. A 3D world where users will intuitively engage with people. And the objects and information around them.

Investment on a large-scale in the ecosystem. That laid the groundwork for Augmented Reality’s long-awaited, mainstream disclosure. Google and Apple’s mobile phone tech stacks, AR Core and AR Kit. It indicates that more than four billion smartphones worldwide are already compatible with Augmented Reality solutions. And on the other side, Google is including AR in mobile search.

Along with these technological advancements, the worldwide situation of COVID-19 ultimately changing customer needs and behavior. Rising demand for virtual, contactless interactions that can be attained through Augmented Reality. And in the coming years, wearable technology, such as AR spectacles. Will also join the team to accelerate the evolution of technology.

By following these ways, Augmented Reality will be a game-changer for marketing in 2020 and 2021.

Allowing Product Visualization in Marketing

In a technology world where customers prefer to order everything. From dresses to cars online. Marketers can harness AR to aid shoppers in visualizing goods in an engaging and immersive manner. That goes well beyond a static picture or video. This might mean experiencing how it looks like to sit in your dream car.  Augmented reality panoramas unfold through the virtual windscreen. Watching how a jacket looks like on the actual shopper sans leaving the homes.

Augmented Reality allows customers to explore the opportunities for customization. And the unique features that a product can offer. Brands that use technology witnesses up to 8x longer dwell times. Giving customers the power of their digital experiences increases engagement levels.

For example, people who are participating in AR smartphone launches. They can virtually see and engage with the phone’s details, like the device’s specifications and features.

Future-Proofing Education and Development

AR allows a more advanced, discovery-based method of learning. For instance, students in a classroom may interact with virtual, 3D objects. To help them increase their understanding of many topics. Teaching ideas such as orbits in the solar system can be optimized utilizing Augmented Reality-powered, interactive models.

Additionally, Augmented Reality enables the gamification understanding and learning experience. Helping to boost knowledge retention via educational puzzles and treasure chase. AR’s learning benefits are also extending outside the classroom. In mechanical fields. Technology can educate people on how to complete tasks by superimposing the outcome. on the version which the trainee is exercising. AR in professional development situations has shown significant changes in learning curves, innovation, and spatial awareness.

As per the study conducted by National Training Laboratories, “learning by doing” has shown that learning retention rates have risen to 75% compared to merely listening to a conference or lecture. By transferring education towards understanding and experience, rather than reading and writing. AR offers enormous benefits across the sector.

Invigorating Interactive Advertising

Product visualization, along with other AR features, could be used to deliver immersive advertisement experiences. That actively engages with customers and improves conversions by 40%. AR Ad Units drive much more engagement and dwell time than traditional media and can give digital display advertisement a new lease on life.

What’s more, the real-time engagement among the user and ad allows the advertisers to note effectively. The effect of their campaigns and improve accordingly.

Advertisers have been experimenting with AR for years. But they have primarily applied minor elements to conventional campaigns only to ‘tick a box.’ To make most of AR’s abilities and deliver meaningful engagement. Marketers have to find a different strategic approach and place this disruptive technology at the core of their advertising campaigns.

Superseding Live Events

At a time when social distancing causes live events and product launches difficult, AR could digitally build immersive and emotionally charged experiences that make a buzz around the brand. AR-enhanced upon the in-person experience by enabling marketers to scale activities beyond the natural boundary of any physical location. And on the other side allow hundreds or thousands of candidates. Across the world to share the experience at the same time.

That will revolutionize that how the public interacts with live music and sports events. Especially allowing the unique forms to engagement.

By augmenting the user’s immediate surroundings with a digital presentation layer. AR enables people to communicate with players and participants in a manner that is not feasible with a conventional passive offline event. And to be true participants instead of merely viewers.

AR minimizes conventional physical activities requirements and paves the way for a new age of participative, immersive, and measurable online experiences. With visceral emotional attachment.

The perfect combination of technological evolution, advanced connectivity. And contextual situation indicates that this is the year that AR emerges into its own. Through making most of the product visualize. Virtual advertisement and immersive digital experiences. Brands can harness AR as a game-changer for marketing in 2020 and 2021.

Turning Industries Upside Down

Before gaining attention, AR was used in businesses such as logistics and warehousing. For instance, DHL supplies orders pickers with smart glasses to boost the pick-up process. It increases the performance by 15%.

Today, AR has begun to transform many industries upside down. By linking itself to online and offline worlds. AR is a big game-changer that can enable businesses to stand out.

It transforms from a fun feature to a tool or resource that pushes and improves the business procedures and delivers a unique experience to users.

Your Home as A Showroom

For the time being, the companies are aimed towards architects or decorators, which are working on projects like high-rise buildings, such as hospitals. In the future, however, customers will also have access to the application. Making it easier to visualize the floor in their home. The award-winning IKEA Place application is the best example. That launched in 2017. The application allows the person to visit their homes in a 3D manner. You can feel the texture of the furniture. And it will enable you to see the proper lighting of your apartments.

Final Lines.

Several companies are working on Augmented Reality like DHL, Ikea, Cubix, and many more. Each has their success story and doing their best in AR. Whether companies choose it for business processes or for exciting the customers, augmented Reality offers an unmatched visual experience for both. No doubt, Augmented Reality is the future.

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