Complete Guide to SEO Competitive Analysis

Complete Guide to SEO Competitive Analysis

You have a great website, and you’re ready to start ranking on Google and other search engines. You’ve done your keyword research, created an effective SEO strategy, and optimized your site. Great! One of the most important things to do next is analyzing your competition. 

Why? It’s important to know who you are up against to get better rankings on Google, Bing, Yahoo!, and other search engines.

  1. When should I do competitor analysis? 
  2. What information should I look for when I am doing competitor analysis? 
  3. How can I get more information about competitors?

If you are a business owner, it’s natural to know what the competition is doing. You want to understand how they perform in search engine rankings, how many backlinks they have, and what keywords are ranking. This way, you can learn from your competitors and find out where you can improve. 

Search engine optimization is a complicated process, but it’s worth it. This guide will show you how to analyze your competitors by breaking down their SEO efforts.

Also, it can help you in understanding what they’re doing right and what they’re doing wrong. Armed with this information, you can create the perfect SEO strategy for your website. 

How to analyze your competitors

Many factors go into SEO, but one of the most important is competitor analysis. Understanding what your competitors are doing to get traffic and rank on search engines will help you develop a more effective strategy. Here, we will explore how to use this information best to improve your website’s performance in search engine rankings.

One of the oldest ways to analyze your competitors is through their content. We can perform this analysis by:

  1. Tracking down their top content. 
  2. Simplifying the needs that make their content unique and makes them gain traffic. 
  3. Creating our content side by side by improving ways.
  4. Promoting content on social platforms with a similar audience. 

What to look for in competitor analysis

Before you start your own business, it’s essential to study the competition. You should know what your competitors are doing, who their target market is, and their marketing strategies. By knowing these things about your competitors, you’ll be able to better position yourself in the market and develop a better plan for your brand.

Many people think that competitor research isn’t necessary because they’re not in the same industry or have a similar product. In reality, there are many ways that competitor research can help you improve your company. We’ll break down the different types of information that you should gather from competitor research and how it can help you succeed.

It’s critical for a business to analyze its competitors. It will help you understand your market and strengthen your product or service offerings. The analysis will also help you know what you’re up against in the market and what your customers want. 

SEO Competitor Analysis Tools

Building a business is more than just having a good idea. You need to make sure that your product or service can stand up against the competition. 

If you don’t know what competitors are in your niche, this article is for you! To gain awareness of the competition and be better prepared for any challenges that may come your way, you need to do competitor analysis.

Here is the list of some tools that can help you in best the competition and bring profits to your company or your clients. 

  1. Google Trends
  2. Social Mention
  3. SimilarWeb
  4. BuzzSumo
  5. SpyFu
  6. Crayon
  7. Ubersuggest
  8. SEMrush
  9. Alexa
  10. Moz
  11. Siteliner

Let’s explorer all the details of all these competitors’ analysis tools.

1. Google Trends 

Discover when and where your rival is being referenced on the web continuously utilizing Google Trends. The website uses graphs to compare the search volume of different keywords over time. You can also compare queries for different time intervals and find the best content topics to create. 

2. Social Mention 

Enter your rivals on Social Mention and get point-by-point examination like referencing recurrence, assumption, reach, and so on, gathered from across the web. The Social Mention monitoring tool provides real-time alerts for a company’s keyword and allows users to observe millions of references in real-time and 42 languages.

3. SimilarWeb 

SimilarWeb provides web analytics services and offers its users a report on their clients’ & competitors’ web traffic. See where your rival is getting its traffic from, what are various traffic sources, and the demography of its crowd. 

4. BuzzSumo 

Use Buzzsumo to know what sort of content is working best in your industry. Utilize your industry keywords in Buzzsumo. You can also see what articles are getting the most attention on social platforms. 

Then again, enter your rival’s space and see what articles of your competition are their best performing hits. A convenient apparatus to produce viral substances and concoct viral features. 

5. SpyFu 

Gain proficiency with your rival’s PPC strategies and SEO methodologies, look and download their keywords. An excellent PPC research device. One of the most used tools for the digital marketer is to look at competitor keywords they rank on. Uncover the exact content and backlinks that lets them outrank you.

6. Crayon 

Track the progressions of your rival’s advanced impression and get email notices of it. One of the best tools to keep eye on the competition. Many companies use Crayon’s real-time competitive insights platform to enable sales to win more deals, increase marketing performance to break through crowded markets, and familiarize product and managing strategies to build and launch winning products.

7. Ubersuggest 

It is a popular SEO device that is free. Rapidly check applicable keywords dependent on your content, get SEO-based tips, and score your site streamlining. Ubersuggest allows you to get insight into the tactics working for others in your market so you can choose them, fix them, and gain an edge. Ubersuggest helps you get the keywords volume, competition, and even seasonal trends for each keyword. Ubersuggest one of the best free tool available right now for the digital marketer.

8. SEMrush 

Break down your rival’s top natural and paid watchwords, backlinks, and more with SEMrush. 

Benefits of using SEMrush

  1. With the help of semrush, you can do keyword research
  2. On-page seo and competitor analysis easier with semrush
  3. Semrush help you with content marketing
  4. Semrush help you with local seo and rank tracking
  5. One of the best tool fo social media management
  6. Link building is a lot easier with the semrush.
  7. Semrush help you with competitor seo analysis
  8. Semrush helps you with content optimization, content creation and distribution.
  9. Semrush help you with content marketing analytics
  10. Market analysis and paid advertising tolls
  11. Competitor pr monitoring is easier with semrush.
  12. With the help of semrush, you can do ppc keyword research.

9. Alexa 

Get instant web traffic insights and examinations utilizing Alexa. With the help of Alexa, you can check website traffic statistics, Alexa Rank, engagement metrics, referral sources, and more in the Alexa database. Data shows that it count 100 % of your real traffic, with an accurate analytic report, monitors your site performance, and publishes website metrics to boost advertising revenue.

10. Moz 

For raank better on google SERP, Backlinks are essential for SEO. Get a point-by-point back investigation of any of your rivals with this accessible apparatus. 

Utilize the information to make better substance and afterward approach people connecting to your rival to relate to you. And we use this tool more often to do all kinds of link researches. 

11. Siteliner 

Use Siteliner to check for broken connections of any site. Afterward, help the site fix it by pitching your connection as a swap for it. This one is one of the most used tools by SEO experts.

Features of Siteliner 

  1. Siteliner helps in finding internal duplicate content.
  2. You can replace broken links with the help of Siteliner. 
  3. You can easily compare page sizes and load speed with the help of Siteliner. 
  4. With the support of Siteliner, you can maintain a perfect balance between internal and external links. 
  5. It is easier to find and fix technical SEO errors with the help of Siteliner. 


As a business owner, you may have heard of SEO and wondered how to get your website to rank higher on search engines. Maybe you want to increase traffic to your site or determine if your competition is better with the whole ranking thing. 

In this blog, we briefly defined how you can analyze your competition to find out how you can improve your site’s rank. We also provided some tools that can help you in the process. 

In case you still find it hard to organize such methods. Then, you can approach an outsourced professional. They are people dedicated to working under their clients. They must fulfill their requirements regarding a particular project. 

Hire an SEO expert who can help you in the process of competitive analysis. Such experts have years of experience in the SEO field and can have mastered working on all essential strategies. If you choose to hire from India then it will save you big costs and help you get highly trained professionals to perform digital marketing tasks.



Please enter your comment!
Please enter your name here