Are you looking for the Detailed Explanation of Content Is Still King. What is Content Is King? Why You Need Great Content in SEO?
The rise in popularity of content marketing is largely thanks to how much it is about the customer rather than the marketing or the company.
Google wants every website to be as genuine as possible, providing its users with the newest, most engaging, high-quality, valuable and informative content available. Why? Because it makes them money.
Anyone can write a blog post. However, not everyone is capable or writing an in-depth post that people can actually take something away from.
SEOmoz had an excellent article about Fresh Content written by Cyrus Shepard which identifies how Google is measuring the “freshness” of your website.
Effective content can make the crux of your brand building. While content informs about the brand’s existence, engagement looks towards maximizing the reach.
Audience segments
You can’t create effective content without getting into the mind of your audience segments. It’s the only way to:
- Choose the right keywords and topics
- Answer their questions at the right knowledge level
- Offer nuanced info and ideas
- Stay ahead of trends and stand out
With the release of Panda from Google a few months ago the world of website optimization has changed. If your website is filled with valuable content for the reader, you’re more likely to rank higher on Google search engine results pages (SERPs).
Every company needs to sharpen their focus on great content in order to increase their reach. By providing relevant information to making sure keywords, backlinks and meta tags are optimized, your content should be building your audience reach and SEO rankings.
It is truly a king on the Internet. Use it properly, and first-time visitors will become repeat visitors. To find out how to make your site work for you and how to implement great content, contact us.
