As digital marketers and business owners, we’re always looking for ways to stay ahead of the curve and increase our visibility online. With the impending recession, corporate SEO is one area that you can leverage to give your company a competitive edge. In this blog post, we’ll explore 6 ways you can use corporate SEO to weather the storm and come out on top.
Repurpose Your Content
If you want your content to reach a wider audience, consider repurposing it for different channels. This could mean turning a blog post into an infographic or a video, or creating an ebook from a series of blog posts. Thrive Digital Marketing Agency shared that by repurposing your content, you’ll be able to reach new audiences and get more mileage out of the material you’ve already created.
Optimize Your Website for Local Search
Make sure your website is optimized for local search so that people in your area can easily find you when they’re searching online. This means including your city and state in your titles and meta descriptions, as well as adding schema markup to your website so that Google can display your business information in the search results.
Create a Google My Business Listing
If you haven’t already, create a free Google My Business listing for your business. This will help you appear in local search results and on Google Maps, and it gives customers the ability to leave reviews about your business. SEO Services NYC added to Be sure to keep your listing updated with accurate information and frequently monitor and respond to any reviews left about your company.
Invest in Link Building
Link building is an important part of any SEO strategy, but it’s especially important for corporate websites. Get it Free website reviews noted that by claiming any unclaimed listings for your business on directories like Yelp and Foursquare. Then, reach out to other websites in your industry and offer to guest blog or write a testimonial in exchange for a link back to your website.
Publish Monthly Blog Posts
A corporate blog is a great way to show your industry expertise and attract new visitors to your website. aim to publish at least one new blog post per month, and be sure to optimize each post for keywords that your target audience is searching for. In addition to writing informative blog posts, you can also use your blog to announce company news, product updates, and special offers.
Monitor Your Google Analytics Data
Finally, make sure you’re monitoring your Google Analytics data on a regular basis so that you can see how your corporate SEO efforts are paying off. Look at things like traffic sources, organic keywords, and conversion rates to get an idea of what’s working and what needs to be improved. Then, make changes to your strategy accordingly.
By following these corporate SEO tips, you can give your business the boost it needs to stay competitive during the impending recession. For more help with your digital marketing efforts, contact the experts at Digital Marketing Zone today.