Are you not getting the expected results from your WordPress website optimization?
You can still improve your website by utilizing some popular digital marketing techniques that could propel your company to greater heights.
Digital marketing techniques boost organic rankings, generate qualified leads, and increase sales. Appropriate tools and the appropriate CMS platform are required, which is where WordPress comes in.
WordPress is self-hosted open-source software. Self-hosted means you can run your website on your server or buy a hosting server from a popular hosting platform such as WPEngine, BlueHost, or SiteGround.
WordPress is a flexible CMS platform for blogging, eCommerce, business, and portfolio websites.
Why should you use WordPress?
- It is free; you only pay for the configured additional features.
- It is simple to set up and use.
- It automatically updates itself.
- It is a powerful SEO platform.
WordPress themes are highly responsive, customizable, and available in both free and premium versions.
What is the definition of digital marketing, and why is it important?
Digital marketing encompasses a variety of marketing channels and tools for communicating and engaging with your target audience. It promotes your product or service via search engines, social media, emails, content, mobile applications, and websites.
WordPress Website Digital Marketing Tips
Use a Responsive Theme to Optimize Your Website
A responsive website must properly adjust and fit into the user’s screen. If your website is not responsive, it may suffer in Search Engine Results Pages (SERPs), resulting in lost users and business. When it comes to traffic and a better user experience, responsive website design is critical. OceanWP, Astra, Elegant, and ThemesKingdom are a few WordPress plugins for responsive themes.
Make certain that the website content is SEO friendly.
Content creation differs from content optimization. Content creation educates readers by providing useful information, whereas content optimization is done for machines. The search algorithms will boost the visibility of highly optimized content on search platforms.
The foundation of your SEO efforts is optimized content. Any content, such as blogs, websites, or video content created for marketing or brand awareness, must be SEO optimized. When your website content is optimized for search engines, your company can reach a large audience efficiently.
Improve your visibility by optimizing your website content with popular WordPress plugins such as SEMrush, Yoast SEO, All in One SEO, and Google Search Console.
Optimize the images on your website
Images are important pieces of content, but they may be one of the causes of slow loading times. Image optimization (image SEO) compresses your image files while maintaining quality. use optimize images, they impact your SEO and slow down your website.
If you have a website with many high-quality images, use plugins like Optimole, Imagify, and WPSmush to compress your images and get prioritized in organic search rankings.
Provide a Product/Service Demo
A product demo is a one-of-a-kind opportunity to show a prospective customer how a product/service works. This concept would provide consumers with first-hand experience before making a purchase. It enables customers to determine whether it meets their needs, analyze its complexity, and compare it to other products. A demo can be effective when done correctly, or it can cost you the deal if done incorrectly.
Create and add a popup to your landing page to give your readers a quick way to your product/service demo – this will encourage customers to try out your demo or sign up for the trial. Adding popups is an effective way to capture a user’s attention quickly. However, it can also create a negative user experience if not done correctly.
Popups can be added to your WordPress website using PopupMaker, Popup Builder, or TrustePulse.
Create an impressive demo for your product/service using Easy Plugin Demo Builder and WordPress Demo Builder Plugin Motopress, and allow your customers to understand the value of your products.
Integrate an SSL Certificate into your website
An SSL certificate secures your website by encrypting the data entered by your visitors/customers (credit card credentials, data transfer, log-in details). A website with an SSL certificate is always safe and improves search engine rankings. The SSL certificate protects your website from security breaches and creates a safe environment for customers and site owners.
A website that does not have an SSL certificate is always vulnerable to hackers, and Google warns visitors that the website is untrustworthy.
Add a valid SSL certificate to your WordPress website using Simple SSL, WP Force SSL & HTTPS Redirect, or Easy HTTPS Redirection to make your customers feel secure with your company (SSL)
Using SSL Checker, ensure that you have integrated a valid SSL certificate into your website; this aids in diagnosing SSL Certificate issues.
Create Visual Content
Visual content comprises images, infographics, videos, presentations, and other visual elements integrated into your content marketing techniques.
Adding visual content to your website boosts brand awareness, traffic, conversions, and customer engagement.
Create and add visual content to your website with NextGen Gallery, WP Edit, and PageBuilder-Live Composer. Use visualization to inform your customers about your company and its value.
Add CTAs to your website.
A call to action (CTA) encourages visitors to do something specific on your website. It could be a signup form, a link, or a form- it is important to note that your website has well-executed CTA buttons. You’re informing your visitors about what’s coming up.
A well-designed CTA button can increase conversions and revenue. Use active and inviting language in your CTA buttons, such as “Start Your Trial,” “Let’s Talk,” and “Let’s Do It.”
When there are too many CTAs on a page, or when they are not configured correctly, the user may become confused, and the deal is lost.
WordPress has a straightforward CTA button in its header.
Create and customize CTA buttons for your website with WP Notification Bar, Opt-In Content Locker, and WP Subscribe and communicate what you want your customers/visitors to do.
Allow for Guest Blogging Opportunities
Guest posting, also known as blogging, is the practice of writing blogs for the websites of other businesses. When looking for guest posting opportunities, make sure to write for sites that are related to your industry or niche.
- Guest blogging provides the following benefits to your business:
- You can showcase your expertise on another website.
- Establish your authority
- Increase traffic to your website
- Boost visibility and brand awareness
- Create backlinks to your website
Guest blogging is a win-win situation in which both the guest blogger and the website hosting the blog content benefit.
Sign up for free at “My Blog Guest” – Guest Blogging Community to find experts willing to promote your brand and post your information and niche so that blog owners can easily reach you.
Examine for Broken Links
A broken or dead link provides a poor user experience, negatively impacting your SEO rankings. A broken link occurs when you remove a post/page without following proper procedures or when you attempt to migrate your website to a new domain name.
When Google detects broken links on your website, it negatively impacts you.
Instead of manually fixing broken links, use some popular plugins such as SEMrush, Google Search Console, and Broken Link Checker.
When creating a new post, ensure that the plugin for diagnosing broken links is on.
Email Marketing is a faster and more cost-effective way of reaching new and existing customers for repeat website visits.
Email marketing is a technique for adding value to your customers’ inboxes by sending personalized messages.
Email marketing includes sending transactional emails from your website and retargeting emails to potential customers.
It is a method of communicating with and maintaining an effective customer relationship. Email marketing can raise brand awareness, increase sales, drive traffic, and automate transactional email tasks. Users may also avoid reading emails that are not visually appealing and professional. Look at the design and marketing list to increase conversions/sales through email marketing.
Enhance your WordPress website with popular email marketing tools such as MailChimp, MailPoet, and Newsletter.
Use Exit-Intent popups for retargeting your customers.
Exit-Intent popups typically increase conversions when used correctly, but they can be annoying when used incorrectly. use of popups to retarget visitors/customers to close the sale. Exit-intent popups can track the user’s movement and appear when the user attempts to leave the website. Here are some pointers for creating exit-intent popups correctly.
- Set up exit-intent popups to capture visitors’ email addresses;
- Provide personalized coupons to customers who have abandoned their carts;
- Announce ongoing discounts on your website/store via exit-intent popups.
Exit-intent popups capture users’ attention and aid in the increase of sales and conversions on your website.
Configure popular WordPress Popup plugins such as OptinMonster, HubSpot, and Popup Maker to help your business grow.
Make comments on your website available.
Comments enable your readers to interact with you and others by submitting valuable comments and feedback. WordPress displays the approved comments beneath your content when you enable comments on your page. WordPress facilitates community building by allowing you to moderate comments on your website.
WordPress includes the fundamental features required to enable comments on your website. CommentLuv and Simple Comment Editing are two comment plugins for your website for extra functionality. The Akismet plugin can help you filter spam from your comments.
Make New Friends
Social media integration is a great and effective way to reach a larger audience and encourage them to engage and interact with your brand. You provide an opportunity to promote your products/services on the go by socializing. In this case, you’re using social media to promote your company.
Social media integration can be accomplished in two ways: by directing social media users to your website or by making social media accounts easily accessible from your website.
When the integration is carried out with the proper tools, it aids in reaching your target audience as well as search engines in terms of organic traffic.
To get socialized, configure WordPress social media marketing plugins such as Blog2Social, AddToAny, Social Icons Widget & Block by WPzoom.
Add Google Analytics to your WordPress website.
Integrating Google Analytics with your website aids in understanding consumer behaviour and website performance. This integration will assist you in analyzing your website traffic and providing necessary insights for your improvement.
It is a fantastic tool for identifying traffic sources, understanding your audience, tracking user interactions with your website, and tracking conversions and revenue.
Google Analytics is a free and useful tool for tracking the performance of your website. To analyze your performance and traffic, you can add popular analytics plugins to your WordPress websites, such as ExactMetrics, Analytify, and Google Analytics.
To summarise, digital marketing tips for your WordPress website are all about putting the right strategy in place at the right time. Configuring some strategies may take some time, but it will help you achieve your goals. WordPress can handle almost any plugin required for your enhancement. Analyze the status of your website to find the best plugin.
Find the right tools/strategies to help you perform better. Before configuring the WordPress plugins, check the rating and most recently updated status.
If you need help implementing any of the above strategies, please get in touch with Mahira Digital Marketing – WordPress Development Company by sending us a message or calling us at +91 9953962966. We’ll get back to you as soon as possible.