You have a good understanding of your market and your target audience. Additionally, you’ve spent time researching keywords and optimizing your content too. By this point, you are certain that everything on your e-commerce website is functioning properly.
However, before you proceed, there is one more step to consider: the colors and color combinations you will use on your website. We’re not just referring to the aesthetics or the branding here. It is about color psychology and how it can affect your visitors and make them more likely to buy from you.
What Does Colour Psychology Mean in E-Commerce UX Design?
Color psychology is a powerful tool in designing UX components such as buttons, navigation, interactive elements, and several others. These aspects are crucial in encouraging a customer to make purchases and creating a line of communication between the brand and its customers. Colour is widely used in e-commerce UX design and branding because it is the easiest thing to remember when experiencing various things.
The Significance of Colour Psychology in E-Commerce UX Design
As mentioned previously, colors are an extensively used element in branding as well as user experience. To put it simply, they evoke our sense of sight, which then sends signals to the brain, triggering a cascade of feelings and emotions.
Research shows that certain colors are associated with certain emotions, which is why many business websites use color psychology to attract their target audience. There are multiple reasons to use the psychology of colors in marketing and sales, including but not limited to:
- Choosing the right color combination for your website or design can help it stand out from the crowd.
- Users make a lot of decisions based on how things look.
- Individuals can evaluate something solely based on its color
- According to a study, people are more likely to recognize a full-color advertisement than a black-and-white one.
- Simply changing the color of an advertisement can boost sales.
This shows us that color has a huge impact in so many different ways.
Let’s learn more about the psychology of colors, how they affect purchasing decisions and how you can use them in your e-commerce UX design:
Colors you can use in e-commerce UX design
Red
It’s no secret that the color red arouses strong emotions such as passion and a sense of directness. There’s a lot of attention drawn to it. As a result, it’s commonly found in sales advertisements.
Using Red in e-commerce UX design
Use red to show limited-time deals on your website, like when you’re advertising a product clearance sale. But don’t use it too much. If you use too much red, your visitors may feel overwhelmed. Consider using other colors and visuals to neutralize it as well to avoid evoking fear, anger, and violence.
Yellow
You can’t go wrong with the bright and cheery yellow. It has a significant association with fun, positivity, warmth, and youth. However, it is not always great. Many people don’t like yellow because they think it evokes a sense of frustration.
Using Yellow in e-commerce UX design
If you want to make your site feel warm and welcoming, you can use yellow. But don’t overdo it, as it can put your viewers at risk of visual fatigue. The color yellow can also be used to create contrast.
The color yellow is a bit irritating to the eyes since it tends to reflect the most light. Additionally, this color is one of the most difficult to read, so it should be avoided in areas where readability is crucial.
Blue
The color blue evokes feelings of competence, loyalty, and reliability, all of which are desirable attributes for any company. As a result, blue is one of the most frequently used colors on websites of all kinds, particularly e-commerce.
Using Blue in e-commerce UX design
The color blue is very popular in e-commerce UX design. Blue is a safe bet for most websites because it’s universally admired. This is not the best option for restaurant websites that want to make a statement. Unlike red, colors such as blue are more calming, so they may not be the best for showcasing deals and encouraging people to interact.
Green
The color green embraces all that is good in the world. It’s associated with the natural world’s outdoor space, overall wellness, and long-term reliability. As a result, eco-friendly companies and businesses promoting healthy products and lifestyles use it frequently. Many personal finance and accounting websites use green as their base color because it actually represents money.
Using Green in e-commerce UX design
The color green should be an important part of your e-commerce UX design if you’re developing a website for a company that cares about the environment or sells wellness goods. Green can also be a good color for CTA buttons, but only if it’s different from the rest of the page’s color.
Black
A lot of people think that black is a sign of premium and luxury fashion. It’s a perfect blend of class and elegance. It makes people feel powerful and rich. Thus, it makes sense for websites that sell luxury goods to use black.
Using Black in e-commerce UX design
When it comes to websites promoting high-end goods, black is often a great choice. A well-chosen contrast can be created between text and other images on the page. It works best with white typefaces and bright, eye-catching colors.
The color black has been a popular choice for sustainable e-commerce website design. While many believe that a website having a dark background helps reduce website consumption by reducing luminescence. That’s subject to debate.
White
White is the color of freshness, authenticity, wisdom, and simplicity. It’s a great option for healthcare-related websites. Additionally, the color white can be used to draw attention to other colors on a page competing for attention.
Using White in e-commerce UX design
The color white is prevalent in e-commerce UX design, and it belongs on every single one of them. Using white space can help you direct your reader’s attention to specific page areas and help them easily navigate the content. You can make your e-commerce website look more balanced by adding white-colored spaces to it. This will make your most crucial elements stand out.
The Last Words:
This concludes our discussion on the fundamentals of color psychology in e-commerce UX design. You will have to learn a lot more about color psychology before incorporating it into your website. Hopefully, this post has provided you with some useful tips about color psychology and its importance in website UX design.
