It takes effort to create the best content possible. These content marketing tips can help you dramatically improve your results while minimizing the time and resources of your team.
But the question is: How do you cut through all of the noise and crowds online in order to reach your target audience?
SEO can be helpful, but it is your content marketing strategy that will get you noticed, raise brand awareness and increase conversion rates.
Content Marketing and SEO is how you create, distribute and manage your online content. This is a way to reach your target audience where they are and with the right information.
These lofty goals require that your content is the best possible and your strategy must be clearly defined to ensure success.
These content marketing tips will help you achieve your goals, no matter if you are new or a pro at content marketing.
- 1. Understand Your Target Audience
- 2. Write Content for the 3 Stages of the Buyer’s Journey
- 3. With your content, focus on building trust and authority
- 4. Write Long-Form, Evergreen Content
- 5. Keep Brand Voice Consistent
- 6. Different Content types
- 7. Make it a priority to ensure that your content is easily understood
- 8. Analytics can help you improve content.
- 9. Create a Content Calendar
- 10. Get creative with repurposing content
- 11. Utilize Multiple Distribution Methods
- Take it all: These Content Marketing Tips Can Improve Your Results
1. Understand Your Target Audience
Content marketing revolves around attracting an audience that will be interested in your brand and making purchase decisions.
Before you start writing or strategizing content, think about who your target audience is and what they want.
Create buyer persons to walk with them through their entire buying journey. Learn about them so that you can write content that speaks directly to them.
2. Write Content for the 3 Stages of the Buyer’s Journey
Once you have a good understanding of your audience, don’t limit yourself to one segment of the buyer’s journey. Instead, make content that is specific to each stage.
Provide educational content for initial interactions (e.g. blog posts, videos and social media posts, podcasts).
Stage of engagement
Create more personal content that is informative and helps you showcase your products and services. You can use webinars, ebooks, or email marketing campaigns to promote your products and services.
Use your content to demonstrate how your brand is different from the rest and solves customers’ problems better. Include a call-to-action so that they can become customers immediately (e.g. demos, case studies).
3. With your content, focus on building trust and authority
Consumers are now looking for trustworthy brands that can help them with their problems, concerns, and interests.
This is possible if you focus on what you can do to inform, educate or entertain them about solving the problem or feeding their interest.
Use an empathic approach to and understand their motivations and what you can do to help.
Also, avoid hard-selling. You must avoid the selling mindset.
First, establish trustworthiness. Then you can add persuasive content to move them towards conversion.
4. Write Long-Form, Evergreen Content
When it comes to sharing content with your readers online, more is not always better.
To achieve optimal results, use more long-form content and less short-form or trending content.
Longer content is not only better for search engines and your SEO efforts but also attracts and keeps a targeted audience.
It is a great use of time and marketing money to create content that is long-lasting or evergreen.
This is because that content will continue to be useful in the short term.
The evergreen content will continue to be attractive and engage new viewers.
5. Keep Brand Voice Consistent
You can make your brand memorable across all marketing channels by maintaining a consistent brand voice.
Align your brand’s messaging and ensure that all content reflects this voice.
Share brand guidelines and editorial standards with all members of your team including editors, writers, animators, and managers.
You might consider extending the idea to create a full-scale Content Governance plan for your organization to manage and track your content marketing strategy.
6. Different Content types
You don’t have to stick with text-only formats when it comes to your content offerings.
Consumers today want variety and it is easier than ever for content creators to offer a wide range of content. These formats are very popular today:
- Videos (short-form and long-form).
- Interactive content including eBooks and lookbooks as well as quizzes
- Case studies
- White papers
Decide which content type is most relevant to your target audience and your marketing goals, and don’t be afraid of branching out.
7. Prioritize the readability of your content
There are many benefits to making your content more readable.
Readability refers to the ease consumers understand your content.
Avoid complicated words, long sentences, and long paragraphs to achieve optimal readability. Make sure you are clear in your writing and that you pay attention to the formatting.
Yoast SEO can directly impact the readability of your content by keeping people on your page for longer periods.
You should also make sure your text is clear to ensure you are easily found with the increase in voice searches. This will be taken into consideration by Google when ranking you.
You can use online tools such as Grammarly, SEMrush, and Yoast SEO to create and analyze text for readability.
8. Analytics can help you improve content.
Knowing how to track and analyze the results of your content in reaching the right audience is just as important as creating quality content.
Analytics can show you that your content may not be perfect.
Analytics can help you to understand why your visitors aren’t converting or moving on quickly from your website content.
Without analytics, your content might be sitting there without any traffic or effect.
Analytics can be used to analyze the performance of your content and determine which areas need improvement.
Analytics can help you refine, adjust, or re-do certain parts of your strategy.
You can do this by using Google Analytics and social media analytics as well as paid online tools.
9. Create a Content Calendar
This type of calendar serves two purposes: to keep everyone informed and to ensure consistency in your content.
You and your team can decide how complex or detailed the calendar will be. However, you might consider the following:
- Project timelines
- Keywords (primary, secondary, etc.)
- Due dates
- Distribution channels (social media, blogs).
- The team members and their assignments
- Additional content details
You can also create a content matrix in order to identify the gaps in your content offerings.
10. Get creative with repurposing content
You don’t have to create new content every time you post it. Consider how you can reuse your content to reach different audiences.
Creatively repurposing content can help you share your message in a variety of ways.
You can repurpose popular blog posts into infographics or a downloadable resource (guideline, checklist, or short webinar).
Perhaps you are a podcast producer. You might be able to turn an episode into an infographic or blog post. You can also take quotes from an episode and use them to create social media posts.
Repurposing content can help you get your message across in many different ways and save you time and effort.
11. Utilize Multiple Distribution Methods
After you’ve created your content, you can now consider the various distribution channels and methods you have.
There are many ways to promote your content today, and there are numerous digital marketing platforms that you can use.
Consider first your own channels such as your website and email list.
Next, think about any earned channels such as guest blogging and influencer partnership. You may also consider using paid channels to promote content.
Take it all: These Content Marketing Tips Can Improve Your Results
Today, Content Writing for SEO is still a key component in converting customers online by finding, informing, and educating them.
It takes effort to create the best content possible. With these content marketing tips, you can dramatically improve your results without wasting time or resources.
Make sure your content is relevant to the buyer’s journey. Keep your strategy in order with a content calendar. Find creative ways to reuse content and choose multiple distribution methods. Track performance to make adjustments as needed. Watch your results improve.