What is eCommerce Marketing?
E-commerce marketing is the act of raising awareness and action towards a business that sells its product or service electronically. E-commerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate online purchases. Before we dive deeper into what e-commerce marketing is and how to implement a strategy that’s uniquely yours, let’s review the definition of e-commerce advertising and advertising parity. with marketing for an e-commerce business. Get in touch with Best Ecommerce Solutions Agency in London
In the same way that advertising falls under marketing, online advertising falls under online marketing – and when used in tandem, you have the opportunity to reach your audience members more effectively to boost conversions and improve brand awareness.
As stated in our definition above, e-commerce marketing is about building awareness and getting people to act on your product or service.
E-commerce advertising includes the methods by which you actually promote your product. In terms of online or e-commerce marketing and sales, these advertisements may come in the form of display ads, banner ads, or rich media ads.
The main takeaway here is that e-commerce advertising is a very effective method to implement when developing your e-commerce marketing strategy to target the promotion of your products or services.
Now back to our in-depth discussion of e-commerce marketing.
If you are an e-commerce brand, you need the right marketing strategy to grow your business. A good e-commerce strategy can help you build brand awareness, attract new customers, and retain customers. You can take the services of Best Ecommerce Solutions Agency in London
But where do you start?
You can read all day about strategies and tactics to grow your online store, but you’re probably wondering: Which e-commerce marketing strategy is right for me and where should I start? Well, you’ve come to the right place.
- Truth is: There are certain e-commerce strategies that are timeless and always work, regardless of your industry.
What is e-commerce marketing?
E-commerce marketing is a set of promotional activities aimed at driving traffic to your online store, converting that traffic into paying customers, and retaining those customers after purchase.
The key to successful e-commerce marketing is simple: Make it easy for your customers to get what they want. Of course, that’s easier said than done.
Below are 6 proven e-commerce marketing tactics that will always work:
1. Up-sell and cross-sell to existing customers
If you’re like most businesses, you might think that to grow your business you need more customers. While customer acquisition is really important, it might not be the smartest strategy to start with. The biggest mistake we see the majority of businesses making is ignoring their existing customers. Upselling and cross-selling to your current audience is more profitable than acquiring new customers.
Because the people who already buy from you know your brand and your products, you don’t have to waste time introducing them to your brand or waiting for them to decide to trust you. All you have to do is improve your current customer experience and help them with valuable suggestions during the checkout process, retargeting, or email campaigns.
The difference between upselling and cross-selling is that when you upsell you are encouraging people to buy a higher-end product than they originally expected whereas cross-selling is prompting customers to buy items related and complementary.
1. Optimize your payment process
Did you know that nearly 70% of shoppers abandon their cart and a majority will NEVER come back to complete their purchase?
Cart abandonment is the biggest problem for many e-commerce businesses, but it’s also the most overlooked. Marketers spend so much money building trust with their potential customers that they forget to build trust throughout the most crucial part of the user journey – the checkout process.
Here’s what you can do to get your highest earning potential by recouping those lost sales:
- Instead of sending a follow-up email, present an exit offer with a promo code to shoppers who attempted to exit the cart or checkout pages when this happens.
- Send an immediate recovery email if the person ignores the exit offer;
- Try to place your entire payment on 1 page (if you can’t, display a progress bar on each page, so your customers know how much time they have left)
- Don’t confuse a customer with too many choices and buttons (the longer they spend deciding, the more frustrated they become)
- Offer a discount or free shipping (shopping cart abandonment is often related to price or shipping)
III. Improve your product pages
Conversion rate optimization (CRO) is all about optimizing your pages for conversions and increased sales.
If your product pages aren’t converting as well as you’d like, your website may be experiencing some of the following common issues:
- You are not properly segmenting your products
- You put too many products on one page
- You don’t have the right balance between text and visuals
- Your product descriptions are not useful or optimal for SEO
- You don’t display the icons/lots that prove you are trustworthy
- You have no customer reviews.
A big part of conversion optimization is providing useful and search engine friendly product descriptions. Optimizing your descriptions for search will help your business gain more qualified traffic and revenue. Get in touch with Best Ecommerce Solutions Agency in London
1. Improve your email campaigns
Around 20% of e-commerce sales are made through email. Email is the second source of traffic generating sales after organic (22%).
The advantage of email marketing is that people who subscribe to your mailing list Really expect emails from you. About 80% of consumers want to receive retail emails recommending products based on previous purchases.
That’s why email is great for repeat purchases.
- Invest in content marketing
Whether you’re laughing at a GIF you’ve been tagged in, re-evaluating your life choices after reading an in-depth personal development article, or brushing up on your industry knowledge.
The Internet IS content.
Which means if you want to market on the internet, you will need content. But what exactly are content marketing services? We define content as:
- Content marketing is the CONSISTENT process of:
- …valuable information to attract and acquire a clearly defined audience.
Content can be presented in many formats:
- Blog posts
- Electronic books
- white papers
- Illustrations, drawings
- Quizzes / polls
- Public speaking
Many online business owners think the first thing to do is sell, but that’s not the case. To sell to people, customers need to know you exist, which means people need to start coming to your site. Get in touch with Best Ecommerce Solutions Agency in London
Therefore, your priority is traffic. There are many ways to drive traffic, but the one you should start with is a blog. A strategically written blog will not only increase traffic to your site, but it will also help you bond with your customers and increase their trust in you.
1. Set up retargeting ad campaigns
92% of users do not convert on their first visit to a website. The great thing is that you can capture those sales by showing your product on other websites your customers visit.
This advertising technique is called “retargeting”.
You can retarget your website visitors on other websites, social media, and email. You can also set up custom landing pages for different audiences to help them convert better. Contact Best Ecommerce Solutions Agency in London
Summary: Best Ecommerce Marketing Tactics
We hope this article helped clarify e-commerce marketing strategies and tactics and gave you a good indication of what to focus on.
A coordinated cross-channel marketing strategy is essential to your e-commerce success.
To successfully promote your e-commerce business, focus on these areas:
- Search Engine Marketing (SEM): SEO, Content and PPC
- Email Marketing: Create email campaigns for upselling, cross-selling, reducing cart abandonment, and more.
- Social media marketing: selling and promoting on social platforms