Event Marketing Tips to Get More Customers

Experts project the global event industry to generate almost $1.5 billion in revenue by 2028. The growth explains why many brands attribute their consistent sales increase to event marketing. So brands that have decided to add event marketing to their marketing strategy are on the right track. It is a powerful tool that helps generate more revenue and sales and drive brand awareness. But how does a brand figure out the best way to maximize attendance? Here are proven ways brands can make their next marketing event successful.

Partner with Influencers

Influential guest speakers can inspire your audience and help increase your reach. Take an example of a summit where you will partner with around ten different speakers. Each speaker can help you reach a unique audience with similar demographics to your target audience. By asking these speakers to promote your event, your brand will likely get in front of an audience you never thought you would reach.

Use Owned Media Channels

Content distribution channels are subdivided into shared, earned, owned, and paid media. Owned media channels are the most effective way for a startup to tap into when promoting a marketing event. This is because it is yours and you can do anything with it. Owned channels are effective for a brand with an online following or subscriber list. Brands can optimize their owned media channels by including a CTA throughout their social media pages, email lists, and websites and by investing in banners and promotions.

Custom Flags

Custom flags are an essential event marketing aid. They aren’t just a piece of fabric on a pole. These are versatile products that marketers can use to create immediate visual impact at outdoor and indoor events. Banner flags are easy to transport and can be used anywhere. Since they are made with waterproof and washable fabric, banner flags can help keep your graphics and colors looking sharp.

Run Promo Ads on Social Media

Research claims only 2% to 6% of your social media followers will likely pay attention to posts you make on your timeline. You could have a sizable following on social media, but organic posts are unlikely to take you far. Social media promo ads are a different story. They allow a brand to reach a wider audience and target a demographic likely to attend their event. Brands should, however, determine the type of event they want to promote and the type of people expected to attend before launching a campaign.

Increase Buzz with Countdowns

Creating buzz ahead of an event can increase excitement and build awareness. The best way to do this is by sharing countdowns on social media channels, email lists, and blog posts. This excites your target audience and gives you something unique to post on your timeline. Adding a countdown sticker to your Facebook or Instagram timeline is a great place to start.

Have a Dedicated Landing Page

Landing pages are highly effective in getting your target audience to take action. They are meant for one thing only, to convert. Adding eye-catching visuals and images to your landing page can significantly increase the conversion rate. A brand can create separate landing pages to achieve different goals and reach out to diverse audiences.

Boost Registrations with FOMO

Most millennials admit to making impulsive purchases for fear of missing out. The fear of missing out (FOMO) is an effective event marketing strategy common for millennials. Event marketers can tap into this strategy to encourage undecided people to attend their events. Tactics you can use with this strategy include adding a social media ticker showing how many people have already signed up for your event.

Communicate Attendance Benefits

It is essential to let customers know how attending a specific event will benefit them. Instead of focusing on the features of an event, communicate the benefits of attending. Features describe what attendees should expect in an event, while benefit-focused messaging allows a marketer to share how the event will impact the audience.

Stay on Track with a Marketing Calendar

Managing an event can be overwhelming. However, a marketing calendar can help streamline the planning process and keep everyone on the same page. Marketing calendars allow teams to collaborate on marketing-related tasks such as changing schedules, deadlines, and priorities. A marketing calendar provides stakeholders with shared visibility by keeping them updated on the current and future initiatives.

Marketing events are a win-win scenario. They help a brand grow its credibility and visibility within its niche. Besides making your brand known, event marketing allows your audience to learn more about your network and services. It not only creates a great customer experience but also builds marketing relationships.

 

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