Women own approximately 9.9 million businesses, generating over $1.4 trillion in revenue. It’s a growing number, and while it doesn’t yet represent the entire population, women are increasingly working their tails hard to break down the hurdles that prevent them from progressing in the workplace.
It’s no surprise, then, that women in positions of leadership prioritise advancement. They’re aware of women’s purchasing and consumption patterns and understand the value of marketing to the right demographic.
Women are also leading the way in video marketing, promoting their businesses and brands in novel and interesting ways.
We spoke with female leaders in a variety of industries to learn about how organic YouTube promotion video marketing is altering the landscape, the hurdles they’ve experienced, and the benefits they’ve found since implementing video marketing into their businesses.
This is what they had to say about it.
People who watch product videos are 85 percent more likely to buy than those who don’t, according to Internet Retailer. With such a compelling number, organisations should definitely consider developing video content in order to stand out among the crowd. Using video content to market your business is advantageous in every way, from raising awareness of your products or services to boosting engagement, leads, sales, or conversions. Video can help you bring your brand to life while also educating your audience. establishing a more personalised relationship between your potential customers and your offers You need video content for your brand, not just a video for your website. Many marketers agree with this assertion, yet many don’t know how or where to use video efficiently. When it comes to video marketing, companies frequently suffer with three primary issues:
- Matching your video content to your marketing objectives
When business owners and marketers see a film they like, they’re often motivated to make something similar for their own company. However, this video concept may or may not be appropriate for their company. The most critical factor for all marketers to consider is whether or not the video will assist them achieve their objectives. Video production No matter how good they are, if they aren’t carefully tailored for your target audience, they won’t help you develop your business.
- Striking a balance between quality and cost.
Video production used to be expensive and required large teams to pull off a fantastic advertisement, but that is no longer the case. Freelance producers and production businesses abound in today’s sector. How can you know which one is right for you?
The problem is finding a video partner who can provide high-quality footage at a reasonable cost. A video, like your website, logo, and material, is a component of your brand, and a poorly produced film can make your company appear cheap and amateurish. Take the time to come up with a solution that strikes a balance between the two.
- Getting the videos out there after they’re finished.
When your videos are finished, how and where do you share them? Simply publishing it on your Facebook or YouTube page won’t get you much attention, and it won’t lead to many sales, unless you have hundreds of thousands of followers.
“Host it, post it, link it, share it, pitch it, promote it, and advertise the holy hell out of it,” we say around here. Most marketers find it difficult to figure out how to efficiently distribute their films, but the key is to test and optimise the various channels accessible.
Of course, video marketing has advantages for your company. It helps people to not only see you as a genuine person and get to know you immediately, but it also allows them to pick up on your vibe and what you have to offer even faster.
Isn’t it easy to misinterpret a text? When you call someone, though, their words and message can be as clear as day because of their TONE. You can convey your tone through video! This allows others to either understand you quickly or determine that you are not for them, saving you time, energy, effort, and money.
Except for the ones we inflict on ourselves, there are no drawbacks to video marketing. We either make ourselves feel obligated to make films even if we don’t want to (by the way, you don’t have to make them to succeed), or we make ourselves feel obligated to make them flawless. It’s difficult because of all the rules, norms, and benchmarks we impose on ourselves. There isn’t much of a drawback when those are removed. Sure, you’ll get a few trolls, but you’ll also get them through text and audio stuff.
The new marketing landscape is video. It’s found its way into every marketing channel, including snail mail (have you seen video mailers yet?) We might have discussed how to include video into your existing marketing mix a few years ago. Today, we’re going over how to approach campaigns with a video-first attitude.
If you’re new to video, don’t put all your eggs in one basket with your first project. You’ll want to experiment with multiple concepts and channels to see which ones your target audience responds to the most.
A one-time video is unlikely to have a substantial impact on your overall marketing approach. Producing a series of films for various purposes is significantly more likely to help your campaigns succeed.
For example, incorporating video into your company blog on a regular basis, promoting videos on social media, and embedding video throughout your website are all more likely to have a positive impact on your bottom line than a single expensive video with a single purpose, even if that video is fantastic.
If the cost of producing video scares you, keep in mind that you can often recycle content from a single shoot for many channels. You could make a two- or three-minute explanatory film for your homepage, for example. You can then select 10- to 20-second segments from that footage to use as advertising on YouTube or social media. You can include stills and audio clips from the video into blog posts and podcasts as well. You gain a lot of efficiency in your video marketing cost if you include that type of technique into your production plans ahead of time.
Finally, video is not a content type that can be set and forget. It’s critical to have accurate data on the performance of your films, especially if you’re just getting started and discovering what works. You can examine how your audience interacts with your videos using professional video hosting services like SproutVideo, and utilise that information to improve your content over time.
For various reasons, video is a must-have in conference or event marketing:
People respond more strongly to feelings and stories than to statistics and words, and video is intrinsically narrative.
Without being overbearing, video draws people’s attention.
Video is an excellent approach to showcase the personality of your organisation or event.
Video is now more affordable than it has ever been.
According to a recent study, 67 percent of event content watchers are more likely to buy a ticket to an event after watching a video. As a result, event video can be an important part of your marketing and event plans.
During the last decade, marketing has undergone massive digitalization, and it became critical for SEMrush to focus on projects that would have an impact on our consumers and capture their attention utilising interactive digital channels like video. Video allows us to communicate a content-rich message in a short amount of time, experiment with a new medium, and reach our target audience.
Best of all, video content can be used at various phases of the conversion process: it’s critical for raising brand recognition and necessary for nurturing customers. When clients see a dynamic commercial with great content, they instinctively begin to identify that amazing content with your business.
