It’s no secret that data matters a lot for your website. Marketers, designers and developers harness the power of data when creating a design and marketing strategy for their business. Analyzing data may sound easier, but this is exactly not the case. You need to carefully view user actions, page views, traffic sources and other important things to make timely and smart decisions. Thanks to heatmap tools that make it super easier for marketers and designers. It makes the right decision and make necessary improvements in the design and marketing strategy.
A heatmap is a highly advanced analytical tool. It allows website owners to gain an in-depth view of what users click and how they interact with your website. It gives you a visual representation of how users engage with your website pages by using different colours, like red, yellow, blue and green.
With this analytical tool, you can improve the weak areas of your website and remove the unnecessary parts that are not performing well. It highlights the areas that catch the attention of visitors and get higher engagement. With customer-centric insights, your web design agency can easily improve page elements and layouts to improve the overall performance of the website.
If you are wondering how heatmap tools can help improve your website design, deliver a great UX and drive more conversions. Here are some benefits of using heatmap tools for your business website.
Benefits of using Heatmap Tools for your Business Website
Deliver a Satisfied UX
Using a heatmap tool is a sensible approach to improve the user experience of your website. With these advanced insights, you can easily figure out what areas are causing trouble for your customers. According to research, it is observed that offering a great user experience can improve website conversions by up to 400%.
If your website has a lead form but visitors don’t fill it to convert, then what’s the point of the form? With the help of heatmaps, you can easily determine how your prospects interact with your website and what adjustments you can make to satisfy their needs. With the help of useful analytical insights, you can make important changes in the UX design to improve customer experience.
A survey suggests that approximately 88% of visitors wouldn’t return to a website after having a poor website experience. It clearly shows that offering a positive UX is important to attract visitors and transform them into your customers.
Figure out Important Design Elements
Using heatmap tools can help the design team easily determine the important web design elements. With heatmap analytics, you will be able to see which design elements or features your website visitors interact with and which elements are useless. It will help the web design team to improve those elements that get visitors’ attention and remove those page elements that distract visitors.
Identifying elements with low functionality or affecting website loading speed helps designers remove those elements from the website. Designers use important design elements to catch the attention of prospects and improve the overall design experience.
Perform A/B Testing
One of the major benefits of using heatmap tools for your website is that it helps you perform A/B testing and figure out which landing page is performing well. Session recording and analytics data show you exactly which banner image and CTA button are converting better. It allows you to continue using those elements to drive more conversions on other landing pages.
Using heatmap analytics allows marketers to come up with high-performing landing pages and more creative solutions for their websites. You can revisit the heatmaps to make necessary adjustments to meet the expectations of your target audience. It can easily identify the areas that prevent users from clicking the CTA or taking the desired action. They can remove the distracting elements from the page to increase page performance.
Identifying the CTA button, banner image, content placement and other page elements that grab the attention of the visitors can help you create a more engaging website for your potential customers.
Move Visitors to Conversion Funnel
Using heatmap tools allow marketers to analyze the behaviour of the customers and take them towards the conversion process. If visitors are not clicking the CTA button or filling the lead form, chances are there is something wrong with the button.
Heatmaps clearly define whether there is an issue with a CTA button, the lead form isn’t working properly. And or something else that web developers need to notice from the backend. This analytics help drive conversions by reducing friction in the conversion funnel. It makes it super easier for visitors to take the desired action.
Give Users What They Want.
Designing an aesthetically pleasing website isn’t enough, you need to fulfil the ever-increasing demands of customers to drive a lot of conversions. Thanks to heatmaps, you can better understand what is going wrong on your website pages and take steps to improve it. A heatmap can tell you which products or topics your visitors are actually interested in. You can determine the navigation pattern which gives you a clear idea of how users interact with the page. This way, you can make well-informed decisions, get the desired business results and improve the bottom line.
Check out the top Heatmap Tools for your website:
Here is a list of the top heatmap tools and plugins that you can use to improve website design, drive more conversions and leads.
- Hotjar
- Crazy Egg
- Mouseflow
- Lucky Orange
- Clicky by Yoast
- Inspectlet
- Contentsquare
- uxwizz
Concluding Thoughts
Here you go. Heat mapping is one of the most effective yet result-driven methods for website owners. It helps them understand visitors’ behaviour patterns and figure out the top-performing design elements. By using heatmap tools, you can fine-tune your web design strategy, and deliver a better user experience. It will help you drive more conversions, persuade visitors to engage with your website and convert them into your loyal customers. Start using the heatmap tools to get user behaviour analytics and optimize your website for offering a stellar customer experience.
