Why is the skincare market rapidly becoming the top sector in the illustrious cosmetics industry? Custom boxes containing individual brand identities are being used more than ever to rise through the stiff rivalry in the marketplace and with good reason.
With more social media addiction among users globally, there is a higher demand for products that make individuals look better. People are extremely concerned about their beauty. Research tells us of the growing link between innovation in skincare products and higher consumer spending.
It is essential that we understand the significance of the rising demand for skincare to analyze how customized boxes relate to them. With growing customers’ desire to look better, the industry is on a fast-track route. Competition is soaring and so are the packaging requirements. If anybody questions the role of customized packaging in fueling and sustaining this inflating demand, then they are living under a rock.
In this article, we will explore how custom units improve skincare appeal and help brands to become more visible amidst all the noise.
Decoding the custom side of skincare packaging
Whether it is wellness, hair care, or skincare products, the packaging acts as a catalyst to stimulate customers’ interest in the products and brand image. While some people have the conception that the products’ popularity decides the fate of the brand, it is actually the other way round!
Companies like L’Oreal and Dior have proven so. Their decades-long success is an amalgamation of extreme brand awareness and a loyal customer group that is mighty impressed with the packaging offered.
The possibilities with customized packaging are endless but we have spelled out some main one’s for you right here. Take a look:
- Protection of delicate skincare items
Progressive packaging is crucial to delivering items safely. If you are wondering what it is, this is nothing but boxes customized to suit changing shipping and transport dynamics.
Shipping processes have seen a lot of evolution over the years. From more manual handling to a modern way of systematic controlling of deliveries, the industry has seen an explosion in demand and a shift in operations. It is vital that sensitive items like skincare products are transported in suitable containers. Customers, including the retailers, expect their orders to come in functional forms above everything else.
The climate, temperatures, turbulences, and warehouse conditions, all have a huge impact on these products. What can keep them secure through all the varied storage and shipping situations? The packaging of course!
Modified custom printed shipping boxes’ dimensions, including the length and box densities, top the list for providing apt care to the fragile skincare items. These usually come in glass packaging or soft pouches primarily and need to be packed in containers that are damage-proofed.
- Relate the brand to customers’ expectations
A high-grade competition in the skincare market makes it hard to stick out as a brand. Packaging comes as a handy tool to tackle this issue.
Custom box features are a pro at carving a niche brand image. The designs, color combos, box textures, patterns, branding elements, and other custom box styling makes it possible to emit a pleasing brand identity that customers just can’t miss. Reducing the impact of rivalry is effectively realizable through presenting the brand in enticing boxes.
Marketers have pointed out the packaging appeal as the main factor that influences on-the-spot purchases. These constitute a hefty proportion of total sales. About one in three customers make buying decisions while shopping, hence, one can only imagine the positive effects of engaging skincare packaging!
- Inform via attractive contents
Skincare products use varied ingredients. Displaying them on the boxes is both mandatory and engaging for customers. They tend to pick brands that comply with the health and safety standards while being expressive of the components used in production.
This is the reason you may see skincare and wellness product boxes printed with informative texts. Lively fonts and bold colors complement the brand image and make for an interesting read. Through this marketing regime, brands can also inform customers of other branding materials like alternate products and promotional events. Customers stop and look at custom boxes that form an alluring display of products. Graphics play a large role in communication and exhibiting a compelling brand story.
- Create a favorable shopping vibe
Why do customers buy their favorite skincare brand without thinking twice? All the customized features on the boxes create a pleasing aura around the company. This feel-good factor encourages customer loyalty and successfully provides a memorable shopping experience time and over.
Particularly for skincare products bought online, the first impact matters significantly. Customers, who don’t visit a physical store, look for the same shopping vibe when they receive their orders. Customized boxes have the ability to provide customers with fascinating purchase feelings and much more.
Personalized box inscriptions are the new trend in the skincare market. Customers want a distinct shopping experience that makes them feel valued and cared for by the brand. The boxes are an extension of the business and therefore, a unique display wins over more customer satisfaction.
Happy customers make their appreciation public by posting favorable reviews on their social media handles. Such vlogs garner thousands of views and extend the brand’s reach to more potential buyers.
How can brands maximize the packaging appeal?
The most crucial part of skincare packaging is to make it worthwhile. How can brands ensure that their customized boxes are up-to-the-mark?
Here are effective tips to get you started:
- Firm box base
First things first, the box base must be strong enough to support customized branding done on top. Brands have the option to create the boxes from scratch. Choosing the right materials matter as does the selection of box shapes.
Professional box designers take care of all packaging needs. All skincare sellers have to do is specify their requirements to these box makers and get their boxes created with precision. The right box quality also depends on the distribution channel chosen by the brand. For example, corrugated is apt for shipping skincare items directly to customers, cardboard boxes are flexible to be crafted in innovative shapes, and rigid materials convey luxurious brand appeal. The brand must first define how they want customers to perceive their brand to lock the final box structure.
- Creative components
There is no doubt that the boxes impress customers. Brand use them to please their clients and encourage them to buy on a loop. Such a feat is only attainable when the skincare boxes seem functional.
Innovative boxes are the current customer-attracting tool. Since skincare itself concentrates on beautifying individuals, the packaging must too radiate similar features to make an impact. Dull and boring boxes don’t get noticed. The better the packaging look is the more customers would be compelled to try the brand.
Brands can take the services of box designers to ensure that the packaging appears aesthetic. Well-planned box designs coupled with a distinguishable brand image add value to the skincare items and instantly grabs attention.
- Reduce the need for extra marketing materials
Too much brand advertising can have negative effects on the budget and may also put off customers. Digital platforms are filled with skincare and wellness branding. It is nevertheless, productive to market the brand on these while keeping the brand exclusive.
The boxes offer a perfect solution to attaining a mix of premium brand identity and effective promotions. Not just the existing customers but a plethora of new ones can be captured using apt designs on the skincare product boxes.
Moreover, using boxes as the main branding tool compresses the need for hiring more costly marketing platforms. It curbs costs and helps to manage budgets. Brands must align their packaging expenditure with the set costs so the investments can be covered rapidly and conveniently.
- Speak to customers directly
Like there is variation in skincare products, the customers also vary in terms of their needs. You can’t sell one type of skincare item to all customers. Skincare items are very specific and the boxes must be printed with the exact skin issue they pertain to. For example, teenagers are mostly concerned with their acne and buy skincare items that deal with them. Older customers want anti-aging products and react strongly to box appeal that gives them a relatable feel.
The texts, graphics, patterns, and other details printed on the skincare boxes must point towards the product functions. Customers highly value these and consider such custom features before buying the brand. Custom boxes are a must for skincare brands. They come in custom designs that elevate the business’s prominence among clients and create brand recognition.
When dealing with skincare, it is important that the custom boxes are utilized as per the customers’ tastes and industry trends. No matter what skincare sector you trade in or what customer demographic you aim for, customized packaging units provide unmissable branding that customers remember even after they are done shopping.
As you can see, the benefits of customized skincare packaging are endless, you must use it for all items offered under your brand name. Sticking to experienced specialist designers can curb all packaging troubles.