Giving your website a fresh new look and improved user experience pays big dividends for your brand and business goals. However, undertaking website redesign services also represents a significant investment of time, resources, and money. So what should you budget for a website overhaul?
The cost of redesigning a website can vary quite a bit based on the scope of your project and needs. A simple brochure site for a small business may only cost a few thousand dollars. But an enterprise-level redesign with advanced features and e-commerce can reach well into the tens or hundreds of thousands.
In this article, we’ll explore the typical price ranges for website redesigns based on your business size and needs. We’ll also look at key factors that influence cost, like custom design work, complex integrations, and more. Understanding these dynamics will help you plan and allocate a budget for your project. The good news is there are also ways to maximize value for your dollar if you strategically prioritize website elements.
Typical Website Redesign Cost Ranges
So what can you expect to invest for a website overhaul? Redesign costs vary substantially based on the size and needs of your business. Here are some typical price ranges:
For a simple brochure website—say for a small shop, blog, or portfolio—you may spend $3,000 to $6,000 for a redesign. This assumes a site of just a few pages built on a template platform like WordPress.
If you run a small business and need a more robust website with custom pages and light e-commerce, plan on budgeting $6,000 to $12,000. Medium-sized businesses with more complex needs like inventory integration and custom features should expect to invest $15,000 to $30,000.
For enterprise corporations handling huge catalogs, transactions, and data, website redesigns easily cost $60,000-100,000+. Of course, the sky’s the limit for highly complex or bespoke digital experiences at the enterprise level.
The overall point is that costs scale up with the size, traffic, and functionality needs of the business and project. But you don’t have to break the bank to get noticeable improvements—even smaller sites can benefit tremendously from UX refreshes and thoughtful redesigns.
Factors that Increase Cost
What specific factors typically increase the cost of a website redesign? Here are some of the big ones:
- Extensive New Copywriting: A full content overhaul with new text for every page can get pricey. Unique copy is far more expensive than filling pages with boilerplate templates.
- Custom Graphics and Branding: If you want a completely custom design aesthetic, original illustrations, branded graphics, etc. it adds to the price tag. Unique visuals are more work than using stock assets.
- Complex Site Architecture and Databases: Websites that require complex infrastructures, custom databases, and advanced programming to power the backend and features cost more to re-architect.
- Advanced Custom Features and Functionality: Want cutting-edge features like AI integrations, augmented reality, and 3D configurators? These raise the complexity and development time versus more “out-of-the-box” sites.
- Large Inventory/Catalog Integration: For e-commerce sites, seamlessly integrating and displaying large product catalogs requires heavy development, driving up redesign costs.
- Animation and Interactive Elements: Animation, parallax effects, immersive interactions, and multimedia content add layers of complexity for designers and developers to build into sites.
The takeaway is that the more custom and complex your needs are, the more you’ll invest in the redesign process. But you can get strategically focused to maximize bang for your buck.
Conclusion
As we’ve explored, the costs to overhaul your website can vary quite a bit based on the scope of your project and business needs. Factors like custom design work, complex integrations, and advanced functionality all play a role in pricing for web redesign services. Typically, enterprise-level redesigns require the largest investments, while smaller brochure sites can be refreshed for just a few thousand dollars.
The key is finding an agency partner who can understand your specific goals, audit your existing platform, and map out a strategic plan to maximize improvements within your budget. Prioritizing the website elements that matter most to your brand and audience is also important. With careful planning and focus, you can execute impactful website redesigns even on modest budgets.
If you’re considering refreshing your online presence with a redesigned website, get in touch! We’ll be happy to provide a customized quote outlining options to meet your business goals while optimizing value. Just drop us a line explaining your needs and we’ll scope out a tailored estimate, so you can confidently budget for your upcoming website redesign services.
