More people look at your brand than ever with the increasing reach and influence of the internet.
A striking and unique logo makes your business stand out, and it’s important that you get your message across clearly.
Logo design is important for taking your business to the next level, but it’s not always easy to understand correctly. Even professional yet successful organizations can be wrong.
In 2010, the Gap logo redesign was canceled just a week later, and Yahoo’s rebranding faced challenges with a wave of backlash.
Whether you’re just starting the design process or renovating an existing logo, there are many common logo design mistakes.
In this article, we will take a look at some interesting pitfalls and mistakes that logo designers can sacrifice and what fixes they can make.
Avoid These Logo Design Mistakes At Any Cost
1. Irrelevant font
When you plan to create a successful logo, choosing the right font can either make or damage your design.
When you layer the font on the top, the branding looks ridiculous or unprofessional. It’s definitely not uncommon for logos to not pass at once because of improper font selection (such as the Comic Sans and Papyrus).
Each company has its own personality and therefore, fonts themselves possess distinct personalities. You need to choose a font personality that fits your corporate branding. For example, hand-drawn fonts and serious, bold fonts give off different moods and convey unique attributes.
Spend your time researching different fonts that match your business style. Don’t be afraid to experiment with different fonts and change them according to your needs. You can even make your own!
2. Overboard the design
Put as much in your logo as possible, but don’t overdo it.
Too complex or a mix of competing images can lose viewers and defeat the purpose of the brand.
Simplicity is the key to logo design. The reason is the following:
- Versatility. You may wish to have a versatile logo. You need to replicate on different media of different sizes without losing style or meaning.
- Memorability. When the viewer puts a glance at your logo, you want them to stick to them. That way, when they think about your product, your logo and brand will come to mind. It must be easy to remember and understand.
- Impact. All the customer has to do to understand your logo is look at it. At a glance, they should understand what your company is and what it stands for.
The best practice is to reduce it to the essence of what your company represents.
Adding extra elements to your design can compromise the legibility and brand awareness of your logo. You want to make sure your design is simple, clean, and easy to remember.
3. Abstract look
Another logo mistake to avoid is that extraordinary simplicity.
At this point, you try to convey a fairly complex message to your prospects with just one logo. Don’t assume that your viewer will always figure out the things that are veiled.
If someone sees your logo and feels confused or struggling to put the work together, you’re not working. We aim for a simple design without losing its purpose.
Don’t hesitate to add more details. You don’t have to put much effort into getting your message across. All you need are a few simple fonts, colors, and image spacing to represent your business’s mission.
4. Replicating the design
It is less likely to ruin a project faster than copying a more successful competitor.
Designing something that looks like another company’s logo, whether intentional or not, can interfere with your marketing efforts. Not only is it illegal, but eventually you will be called out.
Beyond the problem of complete plagiarism, if the logo is too similar to a competitor’s logo, you are opening yourself up to comparison with other brands. If you have a well-known brand logo that looks like your company, your company is overheating.
Of course, it is not possible to verify the similarities of all designs in the world. Quickly check your closest competitor for important warning signs.
5. Raster images
It is important to use a vector graphics program when designing a logo.
Vector graphics are made up of mathematically accurate points. That is, the design is consistent across all media and sizes.
Another method is a raster image created in pixels. These images cannot be resized to fit the size. That is, the logo looks like a block and is pixelated at a larger size.
As we enter the age of the internet and cell phones, it is more important than ever to ensure that logos scale correctly across a variety of devices. By avoiding raster images, you will be able to see your logo on your device.
Instead of using Adobe Photoshop, which uses raster images, use alternatives like Adobe Illustrator and CorelDraw.
6. Vague purpose
Under the fonts, images and colors are the underlying intent.
The visual style allows the viewer to understand the company’s values, goals, and emotional connection with the product.
For instance, the airline logo should have a different emotional intent than the food bank logo. Customers connect your logo to the company’s essential purpose, so you need to make sure they match well.
If your business appreciates trendy trends, choosing something strong, bold, and edgy will resonate with your audience. On the other hand, for customer service, a calm and reliable one is better.
Take a moment to think about the visual identity you are trying to create for your logo design company or any other brand company.
What do you want to convey to your logo? What do you want people to feel when they see your logo?
You can simply take help from the professionals like @TKDigitals to get you there.
The Bottom Line
Designing a perfect logo for your business can be really challenging sometimes.
However, when researching, make sure you understand the logo design mistakes you should avoid and understand your target audience. You are much more likely to understand this correctly.