How To Approach Businesses For Fundraising Donations

How To Approach Businesses For Fundraising Donations

If you are trying to raise funds, it makes sense to approach businesses as well as individuals. Companies have more money to donate, so if you find a generous business, they could help you reach your target amount quickly. Many businesses like to be seen to support worthy causes as they like to be seen to have a sense of social responsibility, but how do you approach companies to ask them for donations?

Spread Your Net Wide

Make a list of businesses in your area and contact them all. Send a letter explaining what you are raising money for and ask for help. It doesn’t matter how big or small the company is, as you don’t know how generous they will be until you ask. A letter or e-mail is an effective way to introduce yourself, as companies can deal with your request in their own time and get back to you if they think they can help.

Asking For Something Specific

If you are writing to a small business that offers one thing, then it can be better to ask for something specific such as a voucher for a meal for two if it is a restaurant. However, if you are approaching a larger company or one that offers several things, it can often be better to leave it open as they may have certain items available that you might not be able to anticipate.

Offer Something In Return

If you can offer a business something in return, then they are more likely to say yes to you. For example, engraved bricks for fundraising are popular because the company gets to advertise as well as donate to a noble cause, and this will make the idea more attractive to them.

Free publicity is always a good incentive as it can help a business increase revenue. If your cause has a newsletter or website, you can offer to mention the donator on this can help to persuade them. Let them know what you will offer in return when you write to them, and it will make your request more attractive.

Be Concise

If you are holding an event, make sure you include details of when and where this will take place. If you need donations in by a certain time, be clear about this so that they will be sent in good time. There is no point in hosting a fair and receiving donations a week later, as it will be too late to use them.

Give Out Contact Details

It may sound obvious, but it is surprising how many fundraisers forget to include details of how to contact the organization they are trying to raise money for. Make sure that donating is as easy as possible for a company, and they will be more likely to do it. Include your company name, address, phone number, and details of how to make the payment to you in your initial contact letter or e-mail.

Approaching businesses for fundraising donations can be daunting but persevere, and it can be incredibly worthwhile.


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