#Ways To Boost Conversion Rate for Your Ecommerce Store
Technology has progressed to new heights digitally in the last decade. A huge number of customers prefer doing online shopping in place of roaming shops to shop for buying stuff. Online shopping is a much easier, more comfortable, and cost-friendly idea too. There is huge competition in the market, and giving your customers the best experience is a necessity of the time.
Customers prefer the website gives a wonderful shopping experience. Getting visitors to your website is not the end of your task, but making the stay and change to the customer is the real goal. If a visitor comes to your website, searches for products and services, and leaves the website without making a purchase then something must be wrong there. You need a better conversion rate to make visitors stay. To achieve the goal, you need to look through every step and check for errors making visitors avoiding to stay.
Look through the below-mentioned points helps you boost the conversion rate for the eCommerce store:
It’s A Need for Speed
Is your website load faster? Yes, then you will become the favorite for the visitors for sure. In case, your website is too slow, and then it will affect the traffic because visitors get exhausted with the website that loads in a long time. So, cutting down the loading time leads traffic to bounce to different stages of the buying process and helps increase the conversion rate. To make your website faster, you can switch to the web hosts or go with the upgraded hosting plan. Check for the plugins and whether they are the point to affect the performance of the website. Too heavy images take longer to load. Use the image compressor and avoid using unnecessary large codes or files use the CDN (content delivery network) for better speed.
Use Social Proof
Studies conclude that more than 89% of the customers prefer going with reviews, feedback, and references to the websites before making a purchase. More than 49% of the consumers purchase the items with positive reviews. It clears that your online reputation influences the conversion rate. Using positive reviews and impactful social proof prepares the image for the website. Make your customers push to leave reviews after purchasing the product. Use the reviews and testimonials on the website so visitors don’t have to go to the third-party website.
Seek CRO Planner
Using the CRO planner is a highly effective idea for the betterment of the conversion rate. It will allow you with the instructions to get done the audit, check for the conversion funnel, and give a better understanding of the users and their requirements for the website. You can also go for testing and experimentation. With a better understanding of the negative points of the website, you can be able to fix them and get a better conversion rate.
Mobile Device Friendly
More than 82% of the users prefer doing online shopping using their mobile devices. If your website is mobile friendly then it will increase your chances to get a better conversion rate. If it is not suitable for mobile devices then definitely visitors will lose interest and affect the traffic to the website. Studies said that mobile shoppers spend more money as customers compared to people doing online hopping from desktops or other devices. So, giving them preferences will not be a bad idea.
Use A Simple Yet Attractive Design
Simplicity is the key to success. Use a simple website design and avoid the complicated clutters of websites. Use the best of the whitespace and give a visual treat to visitors on the home page. Check the website structure and plan it as per the visitors’ navigation. If your eCommerce website has many flashing lights, bells or whistles then it can distract visitors. So, keep it simple and focus on the products, and highlights the elements that can convince them to buy. Plus point is, that non-complicated eCommerce web designs take lesser time to load and are effective for conversion.
Shorten The Forms
In case, there is friction in the process, then the users avoid visiting the website. Like, if you ask for too much information or use have to fill out lengthy forms then they avoid using the website. Users visit the website to buy services and products and ensure you offer that to them, but not a headache. Gather only necessary information in short forms, and that will create trust among the users.
Check for the Taste and Reactions of the Users
Understanding the visitors to your website will help to get a better conversion rate. If you interact with them and get the taste of their choices then you can improve better by adding the products and services suitable to them. You can use the website analysis tools to see the screen recordings of the users on the website. It will give you an idea about their likes and dislikes. It makes you help in doing betterment of the site. You can also check for the conversation rate and analyze why visitors not converting to your website.
Give Special Offers
Sometimes after making all the efforts like having a beautiful design, with less loading time, social proof, and all the points covered still you are not getting the conversion, then you should check for the offers you are providing to the customers. Make sure the offers are aligned with the audience, and they are creative and can keep the audience stuck to your website. You can give special offers to first-time buyers, coupons, and special offers for valuable customers. Offer the seasonal sale, and this will make you get better conversion. Check for your offers and keep them promising compared to competitive websites.
Ease The Checkout Process
A complicated or lengthy checkout process forces to leave the abandoned cart more than 21% of the visitors. It is a common cause if your eCommerce website is lacking in conversions. A convenient and user-friendly checkout process makes the users stay and buy the products, and if anything unfavorable happens they immediately change their minds. An extra step in the checkout process can negatively impact the conversion. So, ensure the checkout process has a single page or two screen methods. Collect the necessary information only you need for processing the sale of items.
Ecommerce website has seen a boom in the market over the last decade, and so it becomes even harder to compete. You need to be sure that the website has all the elements that will keep the users connected and change to the buyer. Above mentioned tips can help you get to the goal. If you still have any doubts then can contact us. AR Digital Solutions is a leading agency of web design and development in Brisbane, Australia. We have a team of qualified and professional website developers and creative digital marketing specialists. We are a local Queensland company that creates your rock-solid web presence using the power of social media marketing, email marketing, and complete content marketing. So, contact us to get your personalized requirements at an affordable price. Our team understands the market needs and web trends and then creates the website that will make you get better conversion rates. For more information, you can contact us today!