Instagram users visit the platform in order to escape. If you are a travel blogger, you need to ensure that content you post are performing effectively and getting sufficient engagement from your audience. The majority of travel bloggers make use of the top Instagram analytics tools that help in their efforts. As a result, it’s unsurprising that “travel” was one among the list of popular Instagram hashtags this year. Adventure-themed content is ideally suited about what Instagram users enjoy about the platform. This article is for people who are interested in leveraging Instagram to showcase their jetsetting travels. The reader will discover brilliant Instagram tactics employed by a few most popular travel accounts on the platform.
Be Picky With Your Username
Don’t go too fancy with this one. Avoid using spellings or symbols that are difficult to remember in your username. We recommend that you either use your own name (for authenticity’s sake) or a pseudonym inspired by your travels.
No matter what username you use, remember to keep it brief and sweet. Make sure that your username is consistent across all of your brand touchpoints, whether you’re on other social networking sites, running a blog, or having a website built for your business. Your Instagram followers will bounce from the blog to your Facebook page and back again, so maintaining a consistent presence is essential. If you are able to make your brand and username memorable and “ownable,” you have hit the jackpot.
Identify Your Focus And Voice
You aren’t the world’s first travel influencer on Instagram, but don’t let that put you off starting out in the industry. There are several methods to distinguish yourself in your area, regardless of how oversaturated it appears to be. What distinguishes you from any other trip Instagram influencer is, simply put your own voice, personality, your own preferences ad dislikes
You should be yourself. Better still, if you have interests other than travel, you may cross-pollinate your interests to create an Instagram account that is genuinely distinctive. Anthony a, chef and travel documentary filmmaker, has combined three of his biggest passions: travel, food and meeting new people, to create No Reservations. As a result of this cross-pollination, he has become one of the most well-known and powerful figures in the travel industry.
Spot Underserved Niche Of Travel Enthusiasts.
Around 800 million people log in at least once in a month on Instagram. With such a large user base, many of whom are dedicated to travel-related content, it may be challenging for new Instagram travel profiles to gain traction. To stand out from the crowd, travel bloggers may try targeting an overlooked Instagram audience who are passionate about a specific sort of travel. Content targeted towards this demographic will receive greater visibility and interaction than content targeted at a broader audience.
Invest In A Good Camera
On interviewing the world’s most renowned brands including Vogue, the majority of those questioned never used a smartphone to capture Instagram photos or videos. Instead , they rely on various well-made yet small digital cameras. Readers interested in generating visually compelling Instagram content may probably invest in a moderately cost digital camera capable of capturing high-quality videos and stills .
This may sound like an easy, but you’d be shocked at how many rookie mistakes even seasoned professionals make. Every day, 100 million pictures and videos are uploaded on Instagram, with the majority of them tagged with hashtags. And that is a conservative estimate. As a result, select your hashtags carefully. Make use of hashtags that are famous enough for others to search on them, but not quite so famous that your picture is rapidly pushed to the bottom of search results by other people’s posts.
Obviously, #travel is the most popular hashtag, but that implies that millions around the world are using it. You will not be noticed. Although you may be discovered by a few individuals using that hashtag, the likelihood of significantly increasing your following using #travel is small.
As a result, look into other travel-related hashtags. Take a look at the hashtags that Travel + Leisure use. Use their hashtags to your advantage to catch their attention. Atalanta, for example, creates branded hashtags (such as #atalantaworld) which travel instagram pages may use in order to be considered for a feature on their Instagram. What a delicious method to quickly increase your audience size.
#blogtravel, #culturetrip, and #travelwriter are all popular hashtags that have amassed thousands of followers while also appealing to a more specific audience. If you’re a family planning a trip to Disney World, you might use the hashtag #travel, which is completely worthless. It’s possible that #travelwriter is a better alternative.
Consider using posts that are unique to a certain place as well. And while you’re at it, add geotags to your content! Instagram users may search for people and locations based on their location, so that when people search for places you’ve been, they’ll come across you.
Posts that are specialised to an activity are also beneficial. As well as hashtags that are peculiar to a certain location. The more clearly you describe the content, more the probable it is that you will attract the ideal pair of eyeballs to your site. You may also use tags to identify restaurants, motels, and other businesses that you visit while on your vacation. Who knows, they could even offer you monetary to return again!
Write Engaging Captions
A picture is as worthy a thousand words.” While this is undoubtedly true for Instagram, captions may significantly enhance the value of Instagram content when used properly. When it comes to creating captions, travel bloggers have such an edge. Additionally, they may repurpose textual content from blog posts into Instagram captions. Posting photos in various landscapes along with creative captions draw more people to see what you post. Budding photographers who have a new Instagram account could opt to buy automatic likes for Instagram photos to stimulate and maintain longer engagement hours.
Schedule Your Content About Recent Events
Viral content frequently reflects people’s psychologies at a certain point in time. When developing your Instagram content plan, try to include as much content that complements current events as possible.
Encourage Co-marketing
Co-marketing occurs when two organizations collaborate to advertise a service or a product to a common audience. The goal is that the combined marketing would expose both companies to previously undiscovered audiences. Co-marketing is often used in television advertisements, as when Star Wars and Nissan teamed up to promote a new Star Wars film and a new automobile with the same name.
However, co-marketing is also being leveraged on Instagram to interact with new prospective followers, frequently in the form of a “account takeover.” Travel bloggers can connect with other Instagram accounts based on a travel theme to organise a mutually beneficial co-marketing campaign.
Build a dedicated following
Marketers realize the effectiveness of influencer marketing. According to one survey, over 95% of marketers that employ some form of influencer marketing feel it is beneficial. As a result, companies of all types are jumping on board the Instagram influencer train. Travel bloggers that are able to develop a sizable or highly active following on Instagram can monetize the platform meaningfully.
Create Instagram Stories
Instagram Stories is attracting a large number of users. Over 250 million individuals now use Instagram Stories, which is greater than the entire number of Snapchat users. Travel writers may use Stories to share behind-the-scenes peeks of amazing experiences with their audience. Additionally, it enables account owners to easily direct followers to another website. To view a linked blog article, for example, followers need simply to swipe up. Use Instagram Analytics Readers interested in establishing a major presence on Instagram should only invest in an analytics solution to ascertain the target audience’s preferences.
Numerous affordable Instagram analytics tools may help you decide the optimal time to publish on Instagram for maximum visibility. Additionally, analytics tools may be used to discover which sorts of content are most popular with followers. Moreover, there are several systems that enable clients to track Instagram for certain hashtags or search phrases, which simplifies the process of engaging members of a key target demographic.
Involve in Co-marketing
Co-marketing occurs when two organizations collaborate to advertise a common service or product to a common audience. The goal is that the combination marketing would expose both companies to previously inaccessible audience members.
Co-marketing is frequently used in television advertisements, as as when the famous brands Star Wars and Nissan collaborated to promote a new automobile as well as a new Star Wars film with the same name. However, co-marketing is also being utilised on Instagram to interact with new prospective followers, frequently in the form of a “account takeover.” Travel bloggers can connect with other travel oriented Instagram accounts to organize a mutually beneficial co-marketing campaign.
Use High Quality Camera Equipment
Following a meeting with some of the world’s most well-known Instagram celebrities, Vogue claimed that the majority of the celebrities questioned never used a smartphone to take Instagram photos or video for their accounts. Rather than that, they rely on different of well-made yet small digital cameras. Readers interested in generating visually compelling Instagram content may think about investing in a moderately cost digital camera capable of capturing high quality images and videos.
Conclusion
Instagram is a dynamic, expanding, thrilling, and amazing environment. Indeed, the platform has surpassed 1 billion users. Get out and tell your stories. As the saying goes, you only have one chance to create the first impression, so make the most of it.
