Adopting Google Tag Manager as your tracking code manager and performance measurement tool has many benefits for your website’s SEO and Google Adwords campaign. In addition to being free, it allows you to automate the management of a large number of tags. Likewise, all code is accessible through a single interface. You can therefore manage and monitor your progress from one place.
Also, the tool comes with fragments of predefined codes that can be used on different types of sites. It is therefore more convenient to perform a large number of configurations in a short period of time. Likewise, GTM can be configured in such a way as to create a complementarity with Google Analytics. Specifically, this correlation makes it possible to make the latter’s reports more relevant thanks to the tracking of the user identifier.
Your pages can also display faster thanks to data layers. Better known under the name of Datalayer, it is a space that stores the information necessary for the execution of the beacons. Its appearance has made it possible to improve the search for tags in sometimes faulty HTML codes. As a result, the site display speed increases and the user experience is enhanced.
The manager offers you optimal security on several levels. First, it ensures that your beacons are reliable and notifies you in the event of an error. You can then perform the debugging that this requires using a dedicated module. Second, you control access to other users through permissions. Third, the tool is doubly secure, first by a password of your choice, then by an authentication code.
In addition, you gain autonomy in the management of your natural referencing or Google Ads campaign. Indeed, Google Tag Manager presents an intuitive interface. You therefore no longer necessarily need an expert to configure your codes or to collect the traffic generated by your site. In addition, any modification on it creates history. When certain features do not work, you can therefore revert to an older version more peacefully.
Now that you have learned enough about how useful Google Tag Manager is for your SEO or Google Ads campaigns, you are probably wondering how to take advantage of it. So let’s take a look at the different steps to take.