Did you know that people spend approximately 90 minutes every day on a dating app? That’s right! Now you must be wondering that at a time when it is hard to get people to download an app, how come they are spending so much time on a dating app solution!
There is an obvious reason that it is a dating app, and people are actively looking for a partner. But still, 90 minutes is way too much, and it will definitely increase in the future.
The question is what makes people stick to the app? What makes it so engaging and enjoyable? The answer to these questions is user experience. And what factors impact user experience are exactly what we are going to discuss in this article.
If you want to invest in dating app development, make sure you read this article till the end.
How to Improve User Experience of Dating Apps
1. Make it for Mobile
Gone are the days when users had to fill out a questionnaire to register on a dating website. It was a cumbersome experience that yielded little result. Now online dating is synonymous to dating apps. Hardly anyone uses a website anymore. So if you wish to get into the online dating business, make sure that you build an app.
There are many reasons why users prefer apps instead of websites. First, they are easy to access. Second, the registration is a piece of cake. When you hire dating app developers to make the app, make sure they are double careful about this. Users look forward to using a dating app and the endless array of questions might kill their mood.
2. Keep it Visual
Color is a huge aspect of any online design, but it’s more important in mobile applications that are battling for user attention. Apart from branding, dating app development makes good use of color. Rather than using a red backdrop or blue across the design, these applications employ hints of color to inform users where to engage next.
We are less likely to read more than a few lines of text on our smartphones. Web developers need to rethink the notion that just designing a responsive design for the website would keep mobile visitors interested. Dating app development solutions should be visually pleasing to hold their attention.
Mobile customers don’t want to read a whole page about a service when they could read a few sentences that correctly summarize it. A whole page of copy is appropriate in some situations (such as blog posts and case studies). There are, however, clever methods to make a mobile UI text-light while yet expressing a lot through snappy design.
Mobile dating applications also make intelligent decisions regarding how the app and its features are explained. They don’t provide customers with extensive pages that describe the company’s history, ambitions, and how to use the tool. Instead, these applications communicate with consumers using immediately identifiable graphics, vivid colors, and sparse writing.
The point is that UI/UX designers need to make the app visually appealing and not text-heavy. That will do wonders for the user experience.
Nearly half of all mobile users interact with their devices with only one thumb. When users engage with the primary area of a mobile dating app, the navigation is always bottom-aligned and visible. It’s also worth mentioning that dating apps employ easy-to-understand symbols rather than hefty labels or bespoke iconography that require training. The non-match section of dating apps is no different.
The swipe-to-navigate feature differentiates the navigation between mobile dating apps and most other applications. While a swiping function may not be appropriate for the app you want to develop, the key is to grasp and apply the basic notion to your own needs.
Dating app developers need to find a way to keep users interested in your app without making them wait for new pages, tabs, or product photos to load? The navigation must keep them on the same screen while allowing them to go through the app.
4. Gamification
Gamification is one way to keep users interested in mobile dating applications. There must be a risk and reward structure in place for gamification to operate. Each dating app solution appears to have its own distinct and favored gamification strategy that is tightly linked to its brand identity.
Gamification isn’t about making meaningless games or animations that don’t offer anything to the experience. Rather, it’s about encouraging people to use the app on a daily basis and to engage with it.
5. Easy Communication
In a smartphone app, most of the communication techniques that websites use would be inconvenient and undesirable. Push notifications are the only means of communication that dating app development can use. This is partly because push notifications may provide users with timely news and reminders, which is part of the charm of using an app. Furthermore, these communications are frequently customized, making them much more useful.
It’s understandable that push notifications would be allowed for dating applications. Users want to know whether their potential life partner has messaged or interacted with their post immediately.
In Conclusion
These are some ways through which you can improve the user experience of your dating app. Although almost every dating app uses these techniques, you can implement one of your ways to keep users engaged and happy. You can also take the help of an experienced player in this industry for the same.
Narola Infotech is a dating app development company that has been in the app development industry for 16+ years. We have made dating apps that were in line with the client’s vision and received much praise from them. This experience has helped us in understanding what works and doesn’t work in a dating app regarding user experience. If you would like to build a dating app that resonates with your users, feel free to contact us anytime.
