How To Promote Music On YouTube… And Actually Earn Money

How To Promote Music On YouTube... And Actually Earn Money
How To Promote Music On YouTube... And Actually Earn Money

It can be challenging to figure out how to promote music on YouTube. In order to explain how the model functions using actual musicians, I produced this essay. It has been tested and is reproducible. Anyone can complete it. You don’t require a label backing you, exclusive relationships, or a marketing budget. In actuality, there is no cost associated.

Three videos are available to complement this topic. Watch each video in sequence from top to bottom to see how independent musicians promote music on YouTube and literally make millions (beginning with the video below). By the third video’s conclusion, you will be aware of the specific method they use.

I divided the article into three parts to better explain everything:

  • The Best Way To Choose Videos
  • How To Freely Promote A Music Video With A Diverse Fanbase
  • How to Earn Money From Your YouTube Music Video

First video

The ideal video

You need these three things in order to promote your music videos on YouTube for free:

  • Obtain a spectatorship
  • Take advantage of trends
  • Be reliable.

Rule #1: To Promote A Music Video On YouTube, Steal Other People’s Viewers

Nobody will watch a music video that you publish if you don’t have a fan base. It’s not personal at all. It only makes sense. Utilizing someone else’s audience and credibility is a technique to get around that. How? by recording yourself performing various cover songs for music videos.

For instance, as you can see in the aforementioned video, Lord of the Rings is popular and has a great soundtrack.

Everyone like coverings. This is how shrewd musicians advertise the free YouTube promotion of their music videos.

People don’t pay much attention to artists they have never heard of. However, if they recognise something (such as something from Lord of the Rings), they will unconsciously link the artist to what they already know about that other object.

In the screenshot below, you can see that the highlighted video has received 49 million views. I was one of those folks who watched this because they had heard of “Skyrim” rather than “Lindsey Stirling”:)

Rule #2: Market a music video on YouTube by staying current with trends

Make a film on a significant event that you find intriguing when it occurs in the world. It’s crucial to time the release of your videos to maximise visibility. Keep an eye out for dates and new releases, and keep your eyes open. After that, upload your videos to coincide with them. More people will hear your music after you do this.

1: How it operates

An example might be the well-known video game Skyrim, which was launched on November 11, 2011. A few months later, Lindsey released this music video, and soon after, people started looking for it online. When they entered the search term “Skyrim theme tune” into Google, this video would appear in the list of results. It is crucial to time your releases because of this. You will gain from the natural “buzz.”

This tactic was expertly applied by a recent podcast guest. Thanks to a timely release and a popular music video, he built up a sizable fan base in just 24 hours. To hear the podcast and learn how he accomplished it, click here.

This tactic, which incorporates all three, is quite successful.

As seen in video one, the independent musicians “Synergized” their promotion efforts as follows:

They coordinated the release of the video with other YouTubers (Pentatonix and Lindsey Stirling), timed it to coincide with the success of Radioactive at the time, and used each other’s audiences (Lindsey Stirling was exposed to the fan base of Imagine Dragons, Pentatonix and visa-versa)

You cannot effectively promote yourself all day long. You need to collaborate with people who already have an audience and try your best to give value through your music so that everyone benefits.

2: Videos 

Massive Fan Base

You cannot manually promote yourself and be successful.

I’ll go into more detail on how independent musicians can use YouTube to grow a fanbase on their own in the following part.

Being relatable today is one of the few things that pays off. On the basis of shared interests, people bond. In your videos, it’s crucial to let your personality and hobbies shine through. Inspire a group of people while developing a recurring topic. A wonderful time!

What types of videos ought you to produce?

You can learn more by responding to the following questions:

  • What do you enjoy doing when you have free time?
  • What interests you?
  • What do you find interesting?

People can detect BS from a mile away, so be careful. In order to win people over, avoid trying to be someone you’re not. They probably won’t, though.

Third video

Third Rule: How to Promote a Music Video on YouTube and Earn Money

As I discussed in this post, the majority of YouTube musicians use websites like Facebook and Twitter to direct viewers of their music videos to YouTube. Following the video, they request that they buy something. A CTA, or call to action, is what this is. I’ll go on to clarify that. First:

Here is an example showing how traffic “flows” to YouTube from other places before going to the purchase:

To promote a music video and earn money on YouTube, use “Call To Actions”

The Call To Action instructs the viewer to buy something. CTAs are typically placed in one of three places by YouTube artists:

  • during the video, a pop-up
  • Link in the description of the video
  • The video ends abruptly.

How much money was made by this music video?

According to people who have been selling products online for some time, on average only 1% of viewers of videos like these will really go on to make a purchase.

We can extrapolate how much money the artist has made from the video based on that percentage.

These are the figures:

Twelve million people have viewed this post as of right now. 120,000 of that is one percent. That indicates that 120,000 consumers clicked on a CTA and made a purchase.

In this film, the artist promotes four items at the following, typical price points:

  • (Each concert ticket costs $30.00)
  • ($20 each) Sheet music
  • Products ($20.00 per item)
  • Digital music each costs $1.29.

120,000 divided by 4 equals 30,000.

30,000 of each item were sold as a result of this video:

  • Tickets to a concert cost $900,000, and sheet music cost $600,000.
  • 600 000 dollars worth of goods
  • Digital music worth $38,700

120,000 divided by 4 equals 30,000.

30,000 of each item were sold as a result of this video:
  • Tickets to a concert cost $900,000, and sheet music cost $600,000.
  • 600 000 dollars worth of goods
  • Digital music worth $38,700


That’s a brief explanation of how YouTube works to enable unsigned independent bands to succeed. If you haven’t already, make sure you view the videos.

Soon, everyone will perform this. It will be quite difficult for you to implement these methods if you wait.

So stop putting it off and start working on it now before others figure it out. Make things happen; you owe it to yourself and your potential supporters!


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