How to Save SEO Ranking During a Website Redesign?

Website Redesign

Websites are an important part of today’s business world. Just like things need improvements after a certain time, the same goes with the online platforms. Initial updating and installing are worthy and count a lot. As the visitors want everything up to the mark, website redesign has become a norm after two or three years for converting users into potential customers. It will take a lot of time, energy, and a better ranking strategy to maintain. Without a proper plan, all the previously hard work will go in vain.

Therefore, the redesigning process has its value and specific ways. Also, the most noticeable factor is to do it without disturbing the current online existence. This can only be done by learning and clearing the misconceptions.

Benefits of Website Redesign

The significance is unlimited in terms of saving the ranking and audience. The more customization available, the greater the users will be. 

In addition to this, the advantages are huge. Any website’s performance can be improved with the tool available for redesigning. 

Here are some of the major key points to redesign a website:

  • It will generate more traffic.
  • The process will increase flexibility.
  • Market the product in advanced ways.
  • It can enhance the website speed.
  • User experience(UX) will be more improved.
  • This will set new goals for navigation.
  • Refreshed content methods are more powerful.
  • Also, redesigning gives a boost to the business.

Thus the procedure is much more beneficial than it sounds. 

Why is Revamping A Website is Important?

Not a single user enjoys strolling down those websites which take more time to load than usual. On the other hand, the underlying issues can disturb the reach for a longer time. This is why it becomes useful to create more modern and innovative designs.

Any website having some technical flaw can reflect and interrupt the user interface. To avoid and overcome it, a website redesign is the most significant method. It boosts sales and business growth.

Look into these factors thoroughly and increase the knowledge:

  • To get good feedback.
  • For making it more secure.
  • It will bring greater SEO ranking.
  • Maximizing the lead conversion rate.
  • To meet the competitive standards.
  • Also, for increasing the worth of a business.
  • Expansion of sales through the right marketing.

To obtain the goal, designers should look into the positive aspect. Also, understand the correct ways to approach and redesign the websites. Website Revamping is great if it is done by figuring out the accurate method and get the help of professional website design services in UK.

10 Ways to Preserve the Web Redesign

Are you afraid of losing regular customers and crashing the website? Yes, this can be a haunting experience. Many companies have faced this problem. After all, A website that is created after lots of investment. It involves the courage to see it getting destroyed.

Any designer has to understand the cause of redesigning and do it in the right way. Also, improvements are essential at some point. Try to make changes that add value to the website. 

However, several steps can significantly contribute to the website redesign procedure. Give it a read!

1- Consider the Website Assistance

Website redesign and creation can indeed be a tough task. Also, a requirement of an experienced team is the priority. A clear understanding is crucial regarding running the website and making it live.

Moreover, developing a brand new site without damaging anything in the previous can give a headache. It is better to make sure every step is carefully taken. From SSL certificate to indexing, everything has significance. One minor mistake can change the whole purpose of redesigning and creation.

2- Maintain the Structure

Structuring the old website with the new one can be draining. But this is the most important way to make the customer engage. Also, it will help them to know and correlate. An essential fact is that users want and like the similarity. This guides the process easier and more conveniently. 

In contrast to the old one. A new website should have all the measures and features for increased usability. Try to use the crawl to map out the entire website and compare it with the new one. This will assist in redesigning without compromising on the structure.

3- Make Temporary URLs for New Site:

It is one of the most important ways for website redesign and managing the new ones successfully. Making the temporary URL makes it possible to avoid the disturbance in transiting the old website to a new one.

Follow these steps for better results:

  • Setting up a new website on a temporary URL.
  • Then copy the old website to the temporary URL.
  • After that, make necessary changes.
  • Also, double-check the non-indexing.
  • Disappear from the search engine until the new site gets live.
  • Once the process is finished, try to switch the domain.
  • It is the right time to make the new website live.

These are a few but very significant methods to make temporary URLs and use them practically. 

4- Take care of 301 Redirects

Using the redirects in old websites is beneficial in many ways. The main purpose of the 301 redirects is to tell the search engines about the changes and creating them to link them with the new website. This will help the visitor to find things they are finding easily.

Also, make sure that all the social media is still working even when the new website goes live. If it is not possible to link all the pages, do it with at least a single page. 

5- Invest in SEO Tools

There are a lot of search engine optimization tools available for website redesign and monitoring. Also, the usage is simple yet helpful in understanding the metrics and insights of any website.

Here are the names of the best SEO tool:

  • Speed
  • Trust flow
  • Spam Score
  • Keyword rankings
  • Domain authority

Therefore, keeping an eye on overall working and SEO will make the thing smoother and convenient. 

6- Domain Names are Important

The changing or connecting of domain names is not as simple as it may sound. The process will require understanding the science behind it. Also, the developers and designers already know the process very well.

However, the process can be divided into two separate steps. The first one is to move the old website to the new domain then redirect 301 on one to one basis or for each page. Once it is done, do the launching step by checking the redirecting process. This will minimize the risk of getting in trouble. 

7- Update the Meta Descriptions and titles

Generally, description and role can make a lot of difference. Also, professional ecommerce website developer suggest transferring the meta description from all the old ones to the new site. All this, on one condition that all of them are unique.

If, in case, it is the opposite, try to create the new meta descriptions and title because it can grab more irrespective of the type, whether the website is new or old. The content greatly impacts if it is up to the mark and can give the best search engine optimization. Although creating is one of the biggest opportunities to correct mistakes. 

8- Proper Use of 404 Pages

It is the best way to get the desired website back. A good 404 page can save the user’s information and help them find it even after the link doesn’t work. 

Many times the shuffling and redirecting happen. The 404 pages not found option can make the necessary changes and help find what is lost while searching. Also, 404 pages can be made user-friendly and search engine friendly by keeping the website’s menu. Lastly, it is important to put the search engine box on the page. This will help the user to find certain sites easily. Condensing it as an essential element can make the process user-friendly. 

9- Use of Sitemaps

This is an amazing idea when launching a new website. They help in making search engine crawls. Also, index the website faster.

Although, there are two types of sitemaps. 

  • One is an HTML sitemap for users. 
  • The other one is XML sitemaps for search engines. 

10- Fix Every Detail

Even after the launching part, there are still some necessary steps. By ignoring them, the functioning of any new website will get interrupted. Also, the website redesign is complete when all the factors are done.

Some important features that have huge impact are:

  • Add images
  • Include title
  • Go for robot.txt
  • Configured accurately 
  • Allow the access.
  • Avoid broken links
  • Get the backlinks

Knowledge is the Key

Every tool is important. Designers should invest their time in learning the correct methods of designing the new website. The developing and creating will generate more traffic and leads. Also, remember the dos and don’ts. It will make the process more good and useful.

It is essential to create a better UX, add essential features and make the website more successful. Say goodbye to the non-responsive interface and unfriendly website experience. The new website will take care of all the problems efficiently. Also, it will convert the existing website into a brand new one.  


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