This guide takes a detailed look at what it is, who uses it, and how it can help you grow your WordPress followers. Next, we’ll discuss tips for building a Snapchat community and look at best practices for adding snaps to promote your business.
What is SnapChat?
Public Profile Snapchat is a popular mobile app that allows you to send and view photos and videos to your friends and followers. Its distinguishing feature, which makes it stand out from other social networks, is that images, or “snapshots” as they are called, have a very short lifespan, from 1 second to 24 seconds. hours, after which they are automatically deleted.
One of the main attractions of Snapchat is that it’s fun. You can add text, annotations, and emoji to images before sending them, as well as it’s lenses. Lenses add dog ears to faces, change faces to someone else’s faces on screen, and more. It might sound a little crazy, but try it, it’s fun!
Who Uses Snapchat?
It has long been known that Snapchat attracts a younger audience, mostly from teenagers to those over 24. Initially, was mainly used by the youngest part of this population, especially teenagers. However, over the past year, the fastest growing group has been XNUMX-year-olds. So, if your target audience is around XNUMX years old or less, then it’s time to seriously consider Snapchat as an important social media channel for your business.
Read More : How to Play TikTok
Why You Should Use Snapchat
Snapchat is becoming an extremely effective marketing platform. It is a natural fit for any business that already spends a lot of time creating and posting images and videos. Snapchat’s obsession with images and stories makes it the perfect channel to promote any food, travel, media, fitness, music, or fashion business. Here’s how he can help you…
Attraction of new clients
In order to grow your WordPress followers, it is important to make sure you have a presence and promote your business in the same places as your target audience. If your target audience is on Snapchat and you’re not there, it’s hard to connect with those who might be interested in your niche. Becoming a key player on Snapchat can help you connect with new people who might be a little younger.
Increase brand awareness
Not only can you connect with new audiences on Snapchat, but you can also build awareness for your brand. A consistent presence on the app will remind people of your discipline, encourage them to come back to your WordPress site, and become repeat visitors.
Interaction with the audience
Due to the nature of work flow of Snapchat in which images are temporarily available, this social media feed is dynamic and real-time. While on Snapchat, you can see the trends your audience is responding to and engage with them using relevant snaps and content. This interaction helps keep your followers engaged in your business.
A Platform From Which You Can Promote Your WordPress Site
Just like any other social media channel, it provides an impressive platform to promote your site. Try to increase your website traffic, generate leads, advertise your products and services, or anything else, Snapchat gives you a way to do just that.
Now you know a little about Snapchat and the benefits of using it. But how to start?
Creating a Snapchat Site
Snapchat can be quickly and easily set up in just a few minutes. Download it from the Apple Store or Google Play and after a quick registration, you’re all set. However, before you start using Snapchat to promote your business, you must first create Snapchat.
As with following on Facebook, Twitter, or any other social network, this can take a long time. So what can you do to get the ball rolling fast?
Add the Snapchat code to your WordPress site
Encourage your WordPress followers and visitors to add you to Snapchat. This is an effective way to stay in touch with your WordPress audience, encourage them to revisit your site or buy your products.
Snapchat Snapcode Widget Allows you to display your own Snapcode on your website. Snapcode works just like the Follow Me button. Your audience just needs to swipe your code with their phone and then they can instantly add you as a friend on Snapchat. Your Snapcode can be downloaded from your public account, then just upload it to “Snapchat Snapcode Widget” and add it to your WordPress site.
Snapchat Best Practices
Once you have built a Snapchat fanbase, you need to carefully plan how you will use Snapchat to grow your WordPress followers and promote your business. Think about your goals on Snapchat and what you want to achieve. This will help you decide what type of “anchors” will be best for your business and your audience.
Add pictures to My Story
As we mentioned earlier, Snapchat works by taking a photo or video and then sending it to a friend. It then displays for a certain number of seconds before disappearing.
However, most importantly, pictures can also be added to My Story. It is this characteristic that can really be used to promote a business. The images here have a 24 hour lifetime and can be viewed by any of your followers. This means you have more time to reach a wider audience and influence your shots.
Use videos and other entertaining and interesting content
Remember, this app is fun and cool. So make sure your content does too. Use the power of video to interact with your followers, add text and stickers, and create pop-ups! If you’re in the food industry, show amazing food images. If you play sports, add workout clips. Or, if you have an e-commerce store, you can view the products in use. This is your chance to really market your business, service or product to get the most out of it.
That’s it for this tutorial, I hope it helps you better understand Snapchat’s potential. Don’t forget to share this tutorial with your friends on your favorite social networks.
How to get more followers on Snapchat?
Increasing your followers on it is not that easy. There are some ideas here:
- Share your Snapchat name on other social media platforms and write it in your profile, for example. You can also share particularly successful snaps to show potential viewers a teaser.
- Produces good and regular content. With it’s use, I feel like quantity over quality sometimes. However, I am convinced that good content will prevail in the long term and that viewers will want to see you in the long term. And through word of mouth and Snapchat propaganda, your accounts will be recommended to others.
- Tag each other. If you are traveling together or talking about someone then write the appropriate snap name. Because everyone is looking for new, exciting Snapchat stories.