TikTok is a popular social network sensation that has “household name” status keeps growing. From its humble beginnings back in 2016 to secure its position as the second-most downloaded iPhone application in 2020 It has captured the hearts of organizations and individuals across the globe which has inspired a variety of challenges and dances throughout the process.
What is the TikTok algorithm?
The TikTok algorithm for 2021 will determine the content that appears on the “For You” feed. The TikTok formula that we have derived from our research, suggests that the videos users will be able to view on the “For You” feed will alter over time, based on their preferences for viewing and their habits.
This is the way TikTok define”for you” as a page “For You” page algorithm:
5 Tips Utilizing the TikTok Algorithm to Make it Viral
Now that we know more about the way that TikTok’s algorithm functions The second step would be to utilize the information to create videos that are positioned for maximum exposure.
1. Create Shorter Videos
The algorithm will reward videos that are watched from beginning to end, so try to make at least a portion of your videos shorter to increase the chance that viewers will watch their viewing. 15 to 20 seconds is a great goal to aim for.
One benefit of short videos is the fact that they allow your content to make it more punchy and less rambling. This improves the overall quality and appeal of your film, and boosts the chances of being noticed.
The majority of TikTok creators are aware of the significance of hashtags but hashtags that are popular and popular challenges can have a huge influence on the popularity of your videos. Choose hashtag challenges with trends in the field to get the optimal outcomes.
If you’re looking to find popular hashtags then head over onto your Discover tab to check out what’s popular.
3. Connect with Other Creators
Do not just sit and upload videos – this can be “social” media, after all! TikTok is a community and showing your support to others will go a long way in helping them, as well as you.
Comment and like videos by other creators; engagement is the main element in the algorithm of TikTok So they’re likely to be impressed by your efforts and will be more willing to return your favor when you post new videos.
4. Utilize the most popular music and sounds
If a user is a fan of an article and likes it, the TikTok algorithm displays other videos with the same sound or music. This means that sound can follow the same trend as hashtags and effects can.
However, finding music that is trending isn’t as simple as finding the most popular hashtags; it’s not likely to appear in Your Discover and For You feed. There are however two methods to find the data.
Your first choice is to start your video editor and then click on the Sounds tab. There you’ll find the latest sounds while scrolling through the options.
Another option is to sign-up to get the TikTok Professional Account. Click on the Follower tab and you’ll be able see the music your followers have been listening to for the past seven days.
5. Utilize Trending Effects
Enhance your visibility and shareability using effects.Trending effects are likely to be the most effective because of the popularity of them currently being utilized as well as the fact that TikTok will actively promote videos with these effects.
The Way is the TikTok Algorithm Works in 2021
The six eighty nine million active monthly users (MAUs) all over the world — a number that could reach 1.2B in 2015–more than 60 percent of users in the US are between the ages of 10 to 29 years old, and over 60% of them are female. It’s a popular phenomenon in the teens’ world, with more than 70 percent of American teens using at least one active profile.
TikTok is also notable for having the highest amount of engagement of any major social media site, which includes the percentage of users who interact with influencers.
Although the largest percentage of TikTok users are in an age bracket that is significantly younger as compared to other social networks, the vast majority of users are not devoid of variety. The users are spread across the spectrum of age, geographical location and gender lines and each person having their personal preferences to what kind of video content they’re most attracted to. What is the best way to determine what kind of videos to show to which viewers and what time? This is the point where the TikTok algorithm comes into play.
What is the TikTok “For You” Page Algorithm How Does It Work?
TikTok has been quiet regarding its algorithms over the years, leading to a lot of speculation regarding the variables that determine the way it’s For You Page (FYP) is used. This changed in June of 2020, when TikTok published a blog article explaining how For You Page recommendations are created..
According to TikTok, the algorithm of the For You page is based upon the activities and preferences of each user. This means that no more than two For You feeds are going to be identical due to the huge range of factors and variations in play. As the name suggests that these recommendations have been carefully curated to meet your needs.
The 3 major factors that impact your TikTok recommendations are:
- Video information
- User interactions
- Settings for the device and account
Video Information
This includes video attributes as well as information specific to each video This includes:
- Length/runtime
- Captions
- Sounds
- Stickers
- Hashtags
Hashtags, in particular, are an important element in which videos are suggested. Anyone who views or makes a video using particular hashtags is more likely to watch videos with that hashtag in the near future.
User Interactions
The activity of users plays a major influence on the content TikTok presents and the following factors impacting the content you see on your For You feed:
- TikTok Video likes
- Video shares
- Accounts to be followed
- Comments posted
- Videos created
The algorithm also considers how long a person spent into the video, as well as whether they actually watched it throughout. The ability to watch a video from beginning to the end is a clear indication of an interest and is considered to be more important when it comes to the TikTok algorithm than other factors.
The regularity of appearing on feeds of users is more than just having a status of follower. The users will get greater content coming from the creators they are engaged with than the ones they follow but don’t scroll through.
Account and Device Settings
TikTok has confirmed that its algorithm takes device settings and account settings into consideration, but clarifies that these factors are not given as much weight as stronger, preference-indicative measures–such as likes and video plays–and that these factors are primarily tracked to optimize app performance.
Examples of account and device settings to be considered are:
- Language preference
- Country scene
- Type of device
What’s not affecting your TikTok “For You” Feed?
The total number of followers the account has doesn’t mean that their posts will appear higher or appear more frequently depending on the function that is part of the For You algorithm. Naturally, those with the most followers will see more reach, but their posts don’t get preference based on their popularity. The track record of your high-performing video content compared to low-performing ones also doesn’t affect your placement.
This means that the TikTok video created by a person who has a large number of followers, and/or an extensive history of top-performing videos — will not just based on these factors alone, be highly recommended than a video made by an older creator who has fewer followers and/or less-performing videos.
Videos are evaluated and rated based on their merits alone and not on the quality of their creators.
What is the Content that The TikTok Algorithm NOT Displayed in “For You Page”?
According to TikTok in order to ensure that Your “For You” feed is interesting and diverse, the recommendation system they have in place works to mix different types of content alongside those that you already love. For instance you’ll notice that your For You feed generally won’t show two videos in one row that have the same soundtrack or by the same person.
Content that the TikTok algorithm stops from appearing in the users”For You feeds, which include:
- “Not interested” content
- Duplicate content
- Seen content
- Spam
- Content that could compromise safety
