Make Sales With Ecommerce Marketing Automation

“Marketers are well aware that their primary goal is to increase revenue. Marketing automation may assist by creating more and better-quality leads, which will eventually convert into new consumers.” — From the Glenster Report

I’m sure you’re constantly looking for new strategies to increase your sales and conversion rate. With only a few days until the year’s most anticipated sales season, I’d like to talk about the hot topic of ‘Marketing Automation for Ecommerce’ in this post.

Marketing automation is now used by 51 percent of businesses, with more than half of B2B businesses (58 percent) aiming to implement it in the near future. — Monday’s Email

The most major advantage of ecommerce marketing automation is that it allows you to target your potential and existing customers in a more personalised way. Given that personalised ads convert at least 10 times better than generic ads, it’s clear to understand how marketing automation may benefit your business.

With greater time efficiency, marketing automation saves time in both lead sourcing and lead nurturing. You may then devote your time to improving your brand’s positioning and maintaining existing clients.

Marketing automation was used by ShipServ, a London-based marine, oil, and gas marketplace, which experienced a 225 percent increase in the number of prospects that converted to sales possibilities.

Here’s how you can use marketing automation to improve the efficiency of your ecommerce store’s processes over time. You’ll see that efficiency translates into increased income and brand awareness.

1. Recognize and reward loyal customers

Building and maintaining a relationship with customers is critical for any company’s long-term success. Because of the short attention span of clients and the vast amount of options available to them, the challenge for internet firms is much greater.

What Can You Do With It During the Holiday Season?

Marketing automation for ecommerce can assist you in identifying clients who could be interested in participating in the programme. To create relevant data, you may easily link marketing automation solutions like Hubspot with your ecommerce application. After you’ve identified your VIP clients, you can use any email automation software, such as Campaign Monitor, to send them invitations to the loyalty programme.

The loyalty programme will benefit your shop in the long run because you will be able to give some excellent deals to these special consumers. Giving out presents ensures that your loyalty programme gets a lot of positive press.

2. Make it Unique for Maximum Impact

For ecommerce enterprises, emails account for roughly 20% of revenues. It also reaps the benefits of marketing automation. However, just 39% of shops send individualised product recommendations, which is a terrible statistic. Email marketing is most effective when the entire process is centred on email personalisation.

What Can You Do With It If You Want To Automate Your Emails?

Automating email workflows, such as welcome emails or emails for a specific marketing campaign, is a wonderful method to keep your brand in the minds of your email recipients. You can also use email automation to respond to frequently asked client questions (this is also known as canned responses). Email has a greater conversion rate and should be used to its full potential.

3. Create a segmented list based on your purchasing habits.

Ecommerce marketing automation allows you to segment your potential and current clients based on their buying habits. You can manually separate your customer list, but this will take time that may be better spent on other things. Marketing automation will save you a lot of time and effort in this area.

You might target a certain group of clients using segmented lists by delivering segment-specific discounts, related blog posts, complementary items, and product updates.

How Can It Be Used To Create Segmented Lists?

Purchase Behaviour matrices, which include buying behaviours, search keywords, purchase limitations, and other factors, are used to segment the lists. You will experience a significant improvement in engagement and income by providing relevant offers to your clients (based on segmentation).

4. Use Ecommerce Marketing Automation to Reactivate Dormant Customers

Another excellent use of marketing automation is to re-engage clients who have fallen out of favour for any reason. It’s worth noting that the definition of idle clients varies each store. This is why ecommerce marketing automation is critical for re-engaging these customers.

What Can You Do With It To Engage Your Slumbering Customers?

To begin, you must first identify the users:

Who only signed up for your newsletter? Who bought anything from you a year ago and never came back? Who inquired about a product and then vanished?
You may segment consumers for each of the above scenarios, and then utilise automated email workflows to engage with them by giving exclusive deals. You might also use surveys or feedback forms to engage them.

5. Take use of social media marketing automation.

America’s Test Kitchen, a well-known culinary brand, used a social media automation technology to manage and automate its social media posts across different campaigns, profiles, and platforms.

How Can You Make Use of Social Automation During the Holidays?

You have consumers from all demographics, and in order to post or distribute material on social media in a timely manner across all platforms, you must automate your posting schedule. This will also help you maintain a consistent posting schedule and enhance engagement with potential consumers. You can utilise several automation programmes, such as Buffer or Hootsuite, to make scheduling and automating social media postings easier.

Automation allows you to target the proper audience for your content and guarantees that it is disseminated across all social media networks as soon as it is published.

Source: ecommerce business , ecommerce store


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