Webdesign is a general term that loosely defines the art of developing and designing websites. With a basic knowledge of HTML, CSS and WordPress just about anyone can build a website.
A few years ago, it became evident that a customer, buyer or potential lead decided in a matter of seconds if they wanted to stay on your website and learn more about your products and services. If there was no interaction or benefit for them to stay on your website, they would simply move on to the next one regardless of where you ranked on the search engines. This was especially true of mobile users who paid large sums of money to access the Internet through their mobile devices. This revelation meant that designers had to take a more user-centric approach to design and create streamlined, interactive and highly responsive coding.
They could no longer hide behind sloppy design if they wanted to convert traffic into customers, buyers, users or fans. Essentially, this is the main reason for building a website. Always consider Offshore Development, an option if you are interested in IT services.
Inbound Marketing
Inbound marketing is here to stay and demands on clean superior responsive design are at the forefront.
In today’s competitive online marketplace if you want to build your website with mobile functionality, speed, user integration, browser compatibility, and superior design, the need for more advanced “back-end” web development is necessary.
While web designers can design visually appealing and highly interactive websites, they cannot always create the complex codes that are necessary to run them.
Together, designers and developers make the back and the front end of the design come together.
Marketing is only one reason why web development is important to the design, the other is of course functionality.
Enterprise websites similar to Amazon and E-bay are highly customized e-commerce platforms that require a number of modules, scripts, and software in order to function properly. Without proper coding and the use of API (a set of routines, protocols, and tools for building software applications) they would be extremely slow-loading, unresponsive and not very user-friendly.
Last, but certainly not least when it comes to web development, the most important factor is and probably always will be mobile integration. With the introduction of AngularJS and NodeJS programming. there has never been a better time for mobile application development. Applications are being created at an exponential rate and website owners are scrambling to create applications that will increase online traffic.
Why is web development important?
- Better Marketing
- Increase speed and reliability
- Better Functionality
- Increased Mobility
- Increased Traffic
Many people do not understand the difference between a mobile website and a mobile application and, as a result, they are failing to meet their marketing objectives.
To better understand the real difference and benefit from mobile, it is easier to think of them in this fashion:
A mobile website is more consistent with an information or landing page platform which generates traffic inwards from various search engines, a mobile application is an interactive system that encourages users to interact with your brand, its products and services and can be used as both an inward or outward traffic generator via instant push notifications.
When it comes to mobile marketing, a mobile website is a place to begin, but a mobile application is the place to take your website in real time and is necessary if you want to boost sales and create a mobile marketplace for your customers.
Do not be mistaken, a mobile application is a fantastic marketing option for any business, but for some, it is critical for selling products or services.
Benefits of creating a mobile application
- Speed and reliability and the framework of a mobile application are far more advanced, mobile and user-friendly.
- Building relationships, loyalty and reinforcement of your brand via instant coupons, discounts and push notifications.
- Increases sell-through and generates repeat business.
- Encourages your followers to connect with your business on-the-go.Socialtyz.com Woman with Mobile Phone
- Mobile Apps enhance social networking strategies and increase viral sharing opportunities.
- Your customers will have easy access to your inventory, notifications of special events, launches, and special discounts at all times.
- You can provide special deals for mobile applications users only and make your customers feel special.
- You can offer deals and promotions that are not on your website.
- It addresses the problem of having to update an entire website in order to provide information, coupons or deals.
- Users will have one-touch access to your contact information and be able to send you instant messages.
- Provides instant customer service opportunities.
- Directions can be provided to your location.
- You can provide fast, seamless appointment scheduling, automatic recording of future appointments and reminders for upcoming service or appointment dates.
- Instant one on one communication between customers, employees, sales, and marketing.
- Allows you to manipulate data with complex calculations, charts or reporting.
- Provides your users with offline access to content or perform functions without a network/wireless connection.
- You can offer the application as a user incentive program and is available for download on Application stores expanding your brand’s reach.
Mobile Application development
Don’t think you need a mobile application? Many businesses did not think they needed a website or social media two years ago either.
CronJ believes that if you want to get the most out of your marketing a mobile application and responsive mobile website are necessary and the reason that we have chosen to hire more Angular and NODE JS developers.
Looking for AngularJS Development Company, your search ends here!
Electronic devices seem to be getting smaller, and design seems to be getting bigger. Bigger, and bolder, that is!
Early in 2014 designers were noticing a trend towards more responsive and parallax web design behaviors. These are no longer considered a trend, they have become accepted as the new standards for website design. It will be interesting to see how many of the current ones will also be adopted in the near future.
Parallax design opened the door for media that feels more like cinematography using large images, bold typeface and tons of bouncing and playful interactive elements. Versatile and sophisticated programming software provided streamline and real-time integration. These two things alone have taken a design to a whole new level of creativity and artistic expression.
Bold, creative and artistic design are just some of the elements that have changed the face of website design, here are the others:
1. Semi-Flat design
The semi-flat design is the new kid on the block. It became extremely popular with the introduction of Windows 8. Marketed to be the most simplistic and flat operating system ever. Perhaps somewhat overly simplistic, flat design lacked a bit of “texture” to it, so designers added some much-needed enhancements. As a result, semi-flat emerged.
2. Inbound Methodologies – Content Management
“SEO is far less obvious and visible than it used to be.”
Until recently, web content was boring verbiage crafted with little passion and often written simply to please the search engines. This has been replaced with more colorful, meaningful and personal content that tells the story of the company and the people associated with it. This helps the audience connect and engage with the brand a whole lot easier.
This strategy is known as the inbound marketing methodology which believes that people do not simply purchase products and services from brands, but rather they buy from brands they know, trust and like.
Inbound Marketing places its emphasis on using the content as a means in which to attract new “viable” prospects. It also enhances the buyer’s journey along the way in order to establish a relationship and build mutual trust.
Not only has content changed its direction and focus, it has actually increased in length. For web content to be that long and still be visually pleasing and readable, it has to capture the reader’s attention quickly with bold headlines, images, and large typography.
3. Design Landscape
Full-screen imagery, parallax scrolling, video backgrounds, interactivity and huge three-dimensional sliders with tons of moving pieces make up the new landscape of design, even though the overall design is cleaner with tons of visible white space.
These trends were not possible until recently because of slow loading systems and browsers that did not communicate very well. Cooperation with large corporations and efforts among web developers to create more transparent technologies have really stirred things up. It has opened the door for better and more efficient.
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Ultimately, a design has become more mobile, user-friendly, easy to read. It provides the viewer with more control over his or her own viewing experience with “hidden” and visible interactivity elements. What the future of design holds is almost impossible to predict at this point. Suffice to say that it seems the sky is the limit in terms of what is actually possible. Ultimately, a design has become more mobile, user-friendly, easy to read. It provides the viewer with more control over his or her own viewing experience with “hidden” and visible interactivity elements.
