Sincerely, Kentrell is American rapper YoungBoy Never Broke Again’s third studio album. On September 24, 2021, it was made available via NBA and Atlantic Records. It comes after his second record, Top (2020). His most recent album has no guest musicians, in contrast to his earlier ones. Four days later, on September 28, 2021, a deluxe edition with the title Sincerely, Kentrell > (pronounced “better”) was made available. This release includes two more tracks.
Five singles—”Toxic Punk,” “White Teeth,” “Nevada,” “Life Favor,” and “On My Side”—were released in favour of Kentrell. A majority of music critics gave the album favourable reviews, and it debuted at the top of the US Billboard 200 list and sold 137,000 album-equivalent units in its first week.
“Toxic Punk,” the album’s debut song, was made available on February 4, 2021. On May 14, 2021, “White Teeth” was made available as the second single. Nevada, the third single, was made available on July 7, 2021. On September 10, 2021, the fourth single, “Life Support,” was made available. On September 17, 2021, the fifth and final single, “On My Side,” was on sale.
With 137,000 album-equivalent units, including 10,000 pure sales, Kentrell debuted at the top of the US Billboard 200 in its first week. YoungBoy had his fourth consecutive number-one US chart debut with this song. The 23 songs on the album have received a combined 186.29 million on-demand streams. Along with Lil Wayne and Tupac, YoungBoy is a rapper who has released number-one albums while confined. The album dropped to number four in the second week with sales of 71,000 units.
You can listen and download the song from the official wesite of Sa Fakaza.
HOW YOUNGBOY NEVER BROKE AGAIN: FANS HAD HIS BACK ON HIS NO. 1 HIT FROM PRISON
Despite minimal exposure to the general public, the 21-year-old rapper has amassed billions of listens and recently achieved his fourth number-one hit. He is currently awaiting trial on gun-related charges.
One of the most well-known rappers in the nation, YoungBoy Never Broke Again, is in some ways still unknown. At the age of 21, he keeps a low profile in society, receives limited radio airplay, and doesn’t appear on television.
Since he was a young child, YoungBoy, who is more commonly referred to as YB by his most fervent admirers, has been in and out of jail. As he awaits trial on allegations that he was in possession of a firearm as a felon, he is currently being detained in his native Louisiana. He is described as “a menace to the community” by federal prosecutors.
The rapper’s most recent album, “Sincerely, Kentrell” (for his true name, Kentrell D. Gaulden), however, became his fourth to debut at the top of the Billboard list in less than two years. Despite the fact that he still stands out in the industry, he was chosen as the model for a new kind of stardom for the streaming era because he managed to make it into the Top 10 with two additional mixtapes.
According to MRC Data, a tracking division of Billboard, YoungBoy’s aggressively sad music has been streamed over six billion times since last September, including over one billion video views, but just 55,000 radio airtime spins during that period. On YouTube, where he has produced nearly 100 music videos since 2016, and where he has amassed about 10 million subscribers, he constantly surpasses musicians like Ariana Grande, Justin Bieber, and Taylor Swift.
The number-one Drake song “Sincerely, Kentrell” marginally outsold “Certified Lover Boyfourth-week” in terms of sales with 137,000 total units sold at the end of its first week. The eagerly awaited Lil Nas X debut album did not do as well when it was released earlier this month as that one did. Lil Nas X is renowned for his marketing prowess. Additionally, YoungBoy did not include any guest appearances on his album, in contrast to his chart rivals, at a time when buzzy alliances are seen as a means to increase streaming for big blockbusters.
Lanre Gaba, Atlantic Records’ executive vice president of Black music, compared YoungBoy’s ardent fans to those of the K-pop group BTS and stated, “I haven’t really seen something like this in hip-hop.” However, he wasn’t always the musician that these specific gatekeepers welcomed into these various situations. That only increases the number of his ardent supporters.
YoungBoy’s team used his extensive library of audio and video content as well as direct interaction with his listeners to design the new album and its release date. using the enthusiasm and the artist’s absence as a motivator.
Label executives used group chats to communicate with the rapper’s devoted social media fans in order to expand and enhance their already-existing grassroots marketing initiatives. When choosing the tracks, the musical group behind YoungBoy solicited suggestions from these same fans.
Months or even years after they are briefly performed on Instagram, rap fans yearn for these unofficial, unfinished renditions of unreleased tracks. In the genre, they are known as “snippets.” On occasion, they even used track names suggested by fans.
YoungBoy, formerly known as NBA YoungBoy, actively participated in the planning because to copyright issues. While he was being held, he resumed his lengthy staff meetings, though they were frequently shortened due to the 15-minute time limit.
He jokingly said, “YB makes music for YB,” referring to his go-to audio engineer Jason Goldberg, often known as Cheese.
But there is this enormous explosion when you consider what people want and how that relates. Everyone has participated. We didn’t let them down after that.
In studios, hotels, and tour buses around the nation, Cheese supposedly recorded 150 potential songs for “Sincerely, Kentrell” before YoungBoy was imprisoned in March.
The engineer strung up 50-foot wires outside a second-floor window for YoungBoy to rap in the front seat of a parked Range Rover since smoking wasn’t allowed inside his Airbnb. On one track, “Life Support,” the engineer noted that “you can hear some of the road underneath a few of those lines.”
The songs are an explosive blend of street politics, unremitting personal suffering, and surprising success; they are based on the turbulent life of a person who is trying to change. They were impromptu performances that are full with regret, dread, and anguish. YoungBoy dropped out of school in the ninth grade and began rapping with a microphone he had purchased from Walmart at the age of 14. After quitting school in the ninth grade, he was reared by his grandmother in Baton Rouge, Louisiana’s north.
Although he signed a $2 million contract with Atlantic, and despite the fact that his songs are well-liked online. He constantly getting himself into sticky legal problems.
In 2017, YoungBoy was accused of making two first-degree murder attempts. This was in reference to his participation in a drive-by shooting that went unattended.
After a second incident, where the rapper’s group is believed to have retaliated in self-defense, more arrests were made. In 2018, one additional was added to address domestic violence. YoungBoy received a 90-day jail sentence as well as house detention for the rest of his probation as a result. He approached his bride-to-be before pushing her to the floor. Later, he admitted that the assault was a misdemeanour.
A judge addressed him right away and declared, “You must decide. Either Kentrell or an NBA player describes you.
I concur, the rapper said in response. No, I’m unable to complete both at once.
YoungBoy was most recently taken into custody by federal officials in Los Angeles following a high-speed chase. The rapper was one of 16 people charged with possessing a gun while consuming narcotics and filming a music video.
Legal counsel representing YoungBoy claims that the procedure was improperly done on him. Never Free Again is “obviously a satire of Gaulden’s tremendously successful music and marketing brand,” according to them. They are attempting to hide information they claim was obtained illegally. In response, there was a “massive and completely needless militaristic display of force and intimidation.” By the opponents of the artist’s FBI inquiry in Los Angeles.
YoungBoy has damaged both his reputation in real life and his ability to earn money in his career. Comparisons to Tupac Shakur, Gucci Mane, and Lil Wayne boosted his image as an outlaw.
According to YoungBoy manager Alex Junnier, “They defy the rules, they do it their own way, and the people choose that.” Nobody can stop it; there is nothing anyone can do.
Even corporate partners Apple, Spotify, and YouTube, where YoungBoy continues to occupy the top spot, are not exempt from this rule. The rapper’s identity was made public by a product manager at Atlantic. “Due to his notoriety, I wouldn’t be able to do anything for him. It was impeding commercials and other initiatives, he said. His accomplishment at the top “has genuinely transformed the narrative,” according to his resume.
However, Label had to be flexible in how it managed a special talent during those trying years.