The role of a digital marketer in India is growing and covers a wide range of responsibilities. Although the role is often generalist and marketing teams are usually small, it is becoming increasingly popular as companies recognize the value that digital specialists can add to the marketing mix. Therefore, there is a growing number of opportunities for digital marketers to specialize and develop as marketing and brand managers. The digital expertise that a marketing professional can offer is highly sought-after – in demand.
An aspiring digital marketer has too many options that could become part of his career path. You could start your career as a digital marketing executive. After that a manager for digital marketing analytics who could be promoted to head of digital marketing. Crossover is possible, in which case you can work as part of the overall digital marketing strategy or you can start in another role such as digital advertising or digital content marketing and then progress over two to five years.
You will find candidates who have either a Bachelor’s or Master’s degree in digital marketing. Digital marketers may also have, or have, tertiary marketing or communications qualifications. A digital marketer could also have a Bachelor of Science or Master of Business Administration (MBAA) or even a Ph.D.
The Marketing Association also offers courses for digital marketing certificates for established marketers who want to specialize in the digital space. A Digital Marketing Certification can give you in-depth knowledge of the digital marketing industry and improve your skills.
As a digital marketing provider, you would also be responsible for monitoring digital marketing campaigns that you may be running simultaneously. If you look at the different roles of digital marketers, you will find that online marketing also makes it easier to monitor the effectiveness of your campaigns. Learn how to increase traffic to your website through social media, email marketing, and other forms of online advertising. For advice on how to get into digital marketing, including a consultation letter covering everything from the basics of marketing to the most important aspects of the industry, see the Digital Marketing career zone.
As a digital marketing manager, you need to know what roles each channel plays, what they do, and how to use them. Whether you report directly to the marketing department or to a customer, the digital marketing manager needs to know how to use several of the digital marketing tools and what role they play in doing so.
Digitalizer is the Digital Marketing Company in Pune that prepares, shapes, and builds your brand with our digital marketing strategies.