Search Engine Optimization or SEO for short is one of the most rewarding investments for any business. It doesn’t matter if your business is based online or offline. If you have goods and services to render and need people to patronize you, then search engine optimization services have a lot to offer you.
But before we get into what Search Engine Optimization is and how SEO services might help your business, let us first discuss what search engines are.
What are Search Engines?
Simply put, search engines are any program used to search for and identify items stored in any given database. This could be anything from large search engines like Google and Bing to the search bar or websites like YouTube, Facebook, and even your music gallery.
These search engines carry out their searches based on keywords or characters inputted by users.
As stated earlier, the term search engine can be used to represent anything from the search bar or your music gallery or even contact list to the more extensive search engines like Google and Bing. Most of the time however the term search engine, as well as search engine optimization is used when referring to the later, i.e search engines usually used for finding information anywhere on the World Wide Web.
What is Search Engine Optimization?
So with that out of the way, let’s get to the main order of the day.
As stated earlier, search engine and search engine optimization are used most of the time to refer to search engines like Google, Bing, and Yahoo which are search engines that access databases particularly used for finding websites on the World Wide Web. Search engine optimization as used there would therefore be based on this.
Search engine optimization is a series of processes taken to increase the traffic entering a website on a periodical basis (traffic meaning the number of visitors on the site). In other words, Search Engine Optimization Services Sydney encompasses every operation any content creator has to make to ensure his or her site appears high on the list of results returned by a search engine.
How does SEO work?
You can’t know how SEO works without getting to know about the tactics used in developing an SEO friendly website which are.
- On-page SEO (strategies happening on your website).
- Off-page SEO (strategies happening off your website).
Both tactics work well to make your website more friendly to users as well as search engines.
Search engines make use of robots developed using complex programming skills and languages to decide whether or not your webpage gets the number one spot on the search engine.
They make use of elements like page speed, title tags, internal linking, backlinks, social signals, image alt tags, page URLs and so on. They then compare them to preset benchmarks. If your website passes every requirement, then it climbs its way up to the top spot on page one of the search engine.
While there are about 200 ranking factors search engines use for ranking your site as SEO is important, here are the most important of them all.
- Receptive design
Search engines rank websites with a more mobile-friendly interface than sites that don’t. Every site audience is more likely to source answers to their questions on mobile phones rather than desktop computers.
- Page speed
If your website doesn’t load fast enough, it won’t get to the number one spot. Simple as that. Do well to make your website load quickly.
- Links (backlinks as well as internal links)
Links from different websites play a critical part in search engine rankings. Backlinks especially send a positive signal to Google that your website offers quality content and also offers excellent user experience. Internal links help crawlers understand the relationships between pages.
- On-page search engine optimization
Optimising your site encompasses different SEO ranking factors, including:
- Keyword use.
- Title tag optimisation.
- Content usefulness and originality.
- Multimedia optimisation.
- Page URLs.
- Website speed.
- An accessible website
Earning a spot in a search result requires search engines to crawl and index your site. If you build a website accessible by bots only, then your website is a long way from making it to the top spot.
Making the website user-friendly is just as important. If users struggle to use your site, then you can’t rank at the top.
What are the things your SEO agency should be doing for your business?
If your SEO agency doesn’t do these for your business, then they’re not good for you.
- Learning about your audience, your business goals and mission. If your SEO agency doesn’t do this for you, then you’re in cahoots with the wrong agency.
- Improve your on-page SEO. if they don’t do this, your business is at risk of losing customers.
- Outline a clear strategy. If they’re shady in their dealings with you, then you’re being conned.
- Increase sales. If your sales don’t go off the charts in a particular time frame, chances are you need a complete overhaul of your SEO agency.
- If they don’t audit your site regularly, then you’re with the wrong guys.
Keep in mind that proper Local Seo Services Sydney on your websites increases sales and also adds visitors to your site. You can also earn money from your website by placing advertisements on your website provided you have good search engine optimization tactics.