Selling Globally on Amazon in 2021 – Benefits and Requirements


When it comes to increasing your eCommerce or online business, very few sellers favor expanding beyond their countries and selling globally on amazon.

By selling just in your native country, you’re restricting your sales to a wonderful extent. With the support of Amazon selling globally & FBA, you can now easily enlarge your ecommerce company worldwide.

However, selling globally is not so complicated anymore. Let’s know how is it achieved on Amazon.

What is Amazon Global Selling?

Amazon Global Selling (or AGS) is a program, which allows sellers to list and sell the goods on Amazon’s international marketplaces.

As of today, Amazon operates 13 online marketplaces (or sites ) globally, enabling sellers to scale their business throughout the world, irrespective of where their companies are physically established.

The listing of Amazon marketplaces include:

Europe: — Germany — United Kingdom — France — Spain — Italy

ASIA — India — Japan — China — Australia

How Does Selling Globally on Amazon works?

It includes these measures:

Decide & Register: You have to make a decision first and then, enroll yourself at the internet market where you desire to market.
List The Items: After you register, you have to record the things that you need to market.
Buyers Make A Purchase: Clients then see your products and make a buy. When this happens, you will receive notifications as to where should you ship your products to.
Delivery: You send your merchandise to the customers and confirm the shipments or let Amazon to fulfill your orders via Easy ship or FBA.
Fund Shipping: Additional, Amazon deducts its customary fees from the obtained funds from your client and transports it to your own bank accounts.

Understand the Basics of Selling Globally

Taxes and regulations

If you market across the European Union, you are required to enroll for the customer paying taxation, or Value Added Tax (VAT). It is important to comprehend the prerequisites for every one of those marketplaces in which you wish to market. The Amazon Service Provider Network will connect you with tools that will assist you manage VAT requirements.

Once you enroll, Amazon conducts a Seller Identity Verification until you’re able to begin selling. When you hit 15,000 $ in sales, Amazon conducts another verification process called Know Your Client, which will be an EU regulatory requirement.

All listings along with products available in Japan should comply with local laws. Therefore, understanding local laws in Japan is equally important when selling on It’s every seller’s responsibility to comply with all Japanese traditions, legislation, and regulations. Certain things are subject to customs duties. Please be aware that you are bound to cover taxes (including, but not restricted to, consumption tax, customs, and obligations ), imposed on each order and shipment. Responsibility for paying those taxes cannot be transferred.

You have to establish and maintain a local business speech in Japan for customer returns (needed for MFN and FBA). According to the”Act on Specified Commercial Transaction” (Japanese authorities ), then you also have to list your business information on the vendor profile site.

Merchandise eligibility and compliance

Particular product limitations might apply when purchasing across Amazon’s EU marketplaces. Assess the limited products webpage to confirm that your products are qualified. Specific products may also need legal consent to market in the EU.

In accordance with Japanese law, certain products cannot be sold on Assess the restricted products webpage to verify whether your products are entitled to sell in Japan. Certain products may also need legal consent to sell in Japan.

Set up your account

Brand Squad helps you protect your enrolled trademarks on Amazon and create an authentic and reliable experience for clients


Amazon accepts payment in a number of currencies and pays in the community currency. When you register to market into a new marketplace, there are numerous ways in which that you may set up your account. You are able to use a local bank accounts at the marketplace in which you sell. You could also utilize Amazon Currency Converter for Sellers (ACCS) to get payment from the bank in the regional currency. ACCS funds are deposited to a own bank account every 14 weeks, and Amazon owns the bank transfer fee.

Advantages of Amazon Global Selling

  1. Wider Customer Base
  2. Reduced cost for Branding
  3. Increased sales
  4. FBA Advantage

How To Sell Internationally On Amazon?

Here’s a comprehensive manual that explains how to sell globally on Amazon.

Step 1: Register to market internationally on amazon

As soon as you choose to expand your business to another market, the initial step is to produce an Amazon seller account for the respective country.

Step 2: Input the required details and make a payment

Signing up on a new market is pretty much exactly the same that you do on your home market.

Step 3: Produce the product listings from the new Global marketplace and start selling

Step 4: Maintain the language needs in your mind

When it comes to language demands, there’s both good and bad with it. The good thing is that you can easily manage the seller central account in your home language by just selecting the proper language in the top right menu.

Best Marketplace to Sell your Products

If you want to set up your e-commerce business on the Amazon India marketplace, this is the right place for you.

There are several reasons why you should sell on Amazon India. Here are a few:

1. Rising Demand

According to the IBEF, India’s e-commerce industry is projected to reach US$ 99 billion by 2024, growing at a CAGR of 27% during 2019-24.

Increasing internet penetration coupled with the growth in organized sectors within retail markets boosts the e-commerce needs in India. Besides, the government policies regarding FDIs will further accelerate the e-commerce marketplace growth in India.

All these factors are strong reasons for the rising demand in the e-commerce industry.

2. Logistics

Besides Flipkart, Amazon is the most-trusted and user-friendly e-commerce marketplace in India.

3. Product Sourcing

Many international sellers rely on Indian manufacturers to source their products. It is one of the largest manufacturing hubs in the world, after China.

Selling on Amazon India Requirements

  • Seller Central Account
  • You need to have a active bank account
  • Keep the GST/PAN information of your business handy

Steps to Register on Amazon India

  • Go to and click on ‘Start Selling’
  • You can click on “Create your Amazon account” and fill out the required information
  • Enter you company name and GST details.
  • Complete mobile number verification process
  • Enter your Store Name & Product category and address

The most important step to selling on Amazon is to find a killer product that you would love to sell. So I suggest you use SellerApp’s product research feature to find the best-selling products in India.

Once you created the account, you need to list your products on the marketplace. You can either add a product from Amazon’s catalog or create a new listing for your product.


Of course, selling internationally is one of the best ways to grow your online business. Deciding if you are ready for it or not can be quite challenging. However, this checklist helps you to research and prepare for a successful journey.

Ensure to acquaint yourself with the tools and features Amazon offers so that it becomes easier and simpler to manage.


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