Social Media is the topic of the moment but there are still those who get lost in them. Knowing where to be present, what to communicate in each one and how to insert them into a company’s digital marketing strategy is not easy. This time, we thought it would be useful to have a kind of glossary with the main terms used and associated with social networks so that your day-to-day work is easier or so that those who are just starting out can easily know what it is. refers to what. Tweet, ROI, reach, likes, hashtags, it won’t be Chinese anymore for you! Update yourself and master the slang of social media!
Albums
On Pinterest social media platform, you can split your Pins into albums. Organizing in albums makes it easy to search for a particular subject.
Scope of Publication
It’s a metric that represents the number of people each of your posts has been viewed to. Facebook allows you to see the average range of publications or the scope of each publication separately.
Organic reach
Represents the number of people who were reached by the publication or page organically on Facebook without any cost involved.
Paid reach
It is the number of people who were reached by the publication or the company’s Facebook page at a certain cost.
Full range
This Facebook metric represents the number of people who have been shown any activity on your Page, including posts, posts by others to your Page, Pages like ads, mentions, and visits.
Announcement
This feature is present on various social media platforms such as Facebook, LinkedIn, Twitter, Pinterest and allows you to advertise products and/or content to targeted audiences on a paid basis. A campaign can have more than one ad, aimed at different audiences.
Cancellation of likes
It is the number of people who stop following your Facebook page.
Front cover
It’s a way of personalizing social networks. More specifically, it is the image behind the profile photo. The cover photo must-have elements that identify the company.
Circle
Contact network created on Google+ social network.
Connections
It is the LinkedIn network of contacts. Instead of having friends, on LinkedIn there are connections. This concept is related to the professional character of this social media platform in which your network of contacts is not just made up of your friends.
CPC
Acronym for Cost per Click. Represents the final amount you are charged per click on paid ads.
CPM
Acronym for Cost per Thousand Impressions. Represents the amount that is charged for each set of one thousand views of a paid ad.
Reviews
On Facebook, it is possible to rate the pages. This evaluation must contain a grade ranging from 1 to 5 stars. You can also rate the page with a comment. This functionality allows people who don’t already know your company to see what people who already know you say about it.
CTR
Acronym for Click-through Rate. It is calculated by dividing the number of clicks by the number of impressions/views of an ad displayed, for example, on services such as Google Adwords, Facebook Ads, and Linkedin Ads. It is a very important fee for evaluating ad performance and, where appropriate, optimizing. An ad with a low CTR means it has fewer clicks in relation to the number of views and is generally more expensive and should be optimized.
Report as spam
Functionality that some social networks provide for users to report inappropriate or insulting messages.
Engagement
Metric used on Twitter and Linkedin. On Twitter, this metric represents the total number of times a user interacted with a Tweet. This interaction can be through a post click, retweet, reply to a tweet, followers, and favorites. On LinkedIn, this metric represents the number of interactions, clicks, or followers, divided by the number of impressions of the publication.
Involvement
This Facebook metric encompasses the number of clicks on a post and the number of reactions, comments, and shares for the post.
Page statistics
This is a visible space for any user who has a role on the page. It has all the relevant information, data, and statistics on the page. It is widely used for analyzing results and evaluating performance.
Newsfeed
The News Feed represents, according to Facebook, a list constantly updated with stories of people and Pages that someone follows on Facebook. This list can contain photos, links, videos, among others.
Filters
These are effects applied to images that change the colors and intensities of photos. It is used a lot on Instagram.
Pin a post
It is a feature of some social networks, which allows the user to highlight a post by staying fixed at the top, regardless of new updates.
Flickr
It’s a photo social network that works like a gallery. In it, you can chat, form groups, rank photos, among other features.
GIF
Abbreviation for Graphics Interchange Format. It is an image file that has frames inside giving the feeling of movement. It is widely used on the internet and recently on social networks. Facebook even changed the way this format appears on the timeline.
Like
Indication of user approval and appreciation for a post present on most social networks such as Facebook, Twitter, Linkedin, for example.
Hashtag (#)
It is an element present on social networks and on the internet, in general, that facilitates the filtering of subjects. People use it indexed to the content they post on social media. It is possible to group content through hashtags, making it easier to search.
Represents the number of times users viewed a particular post. It is a metric used in each publication and is present in most social networks. It differs from reach in that it represents the number of users who viewed a particular post and the impression shows the number of times users viewed the post. A post can have more impressions than it reaches because one person can see the same post more times.
Interactions
A number of times people interacted with publications through likes, comments, shares, and other actions, present in most social networks such as Facebook, Twitter, Linkedin, for example.
Shortened link
Publications need to be pleasant to read and enjoy. Links are often long and end up visually polluting the publication. In addition, Twitter limits the number of characters for each post, saving on everything is essential. Shortening the link size is a good practice. There are tools for this, available for free, that significantly reduce the number of characters in a link.
Meme
It is an image or video generated from a funny situation on the internet. It is widely used in social media in a humorous way.
Mention
You can view Facebook posts where other pages or people have mentioned your company name. There are many software that monitors the mentions made to your company on social networks. To view Mentions on Facebook, go to Notifications > Activity > Mentions.
Messages
It is the inbox for private messages on Facebook. This functionality is not restricted to profiles, pages also have it.
Notifications
These are the alerts you receive when there is a record of some activity that involves your profile or your company page. When a person likes your post, for example, they receive a notification. It is possible to disable this function.
Net Number of Likes
Represents the difference between the number of new likes and the cancellation of likes.
Hide
Facebook allows you to hide posts. These posts, when hidden, are only seen by the posting user and that user’s friends.
Offers
Facebook allows you to create targeted offers. The format creates a call-to-action in the publication that makes it easy for the user to click. To create an Offer, click on “Offer, Event +” in the place where you write the post. From there, just select what you want.
periscope
It is a social network that allows you to stream live videos. During live streaming, it is possible for users to interact with the streaming. It is possible to view videos from all over the world from this social network.
Pin
It’s posting on Pinterest, equivalent to a tweet on Twitter or an update on LinkedIn.
Schedule
It is a very common practice for those who manage social networks and is very useful on a day-to-day basis. It is unfeasible for a company that publishes many publications per day to make these publications “right on time”. There are several tools, including directly on Facebook, that allow you to schedule posts. It is the safeguard that everything is published at the proper and scheduled time and day.
Promote
It is a feature of some social networks such as Facebook and Instagram that allows you to enhance the reach of the publication through investment, with an associated cost.
Social proof
Translation of the American word Social Proof. It is a psychological phenomenon that occurs beyond social networks and results in the actions that people take based on the actions of the majority. Applied to social networks, we can say that the number of likes, shares, and comments is the social proof of a publication, as they influence people’s actions.
Custom audiences
Some social networks like Facebook and LinkedIn allow you to target a publication’s audience in order to increase that publication’s reach and engagement.
Retweet
It is a Twitter feature that allows the user to share posts from different users on their profile. It can be said that retweet is equivalent to forwarding an email or sharing a post on Facebook.
ROI
Abbreviation for Return on Investment. Represents the monetary amount resulting from an investment in digital stocks. ROI can be positive, representing a gain on the investment at a profit, or negative, representing a loss at a loss. It also serves as a way to evaluate campaigns.
Followers
Represents the number of people who follow your profile. This number – which is present on Facebook, Twitter, Instagram, Pinterest, among others – is different from the number of friends that requires acceptance from both parties, whereas to become a follower you don’t need acceptance.
Following
The only difference in the number of followers is that it represents the number of people you follow. The number of followers and following are not necessarily the same because not everyone you follow follows you back.
Snapchat
It is a photo and video-sharing social media platform that does not allow the user to save any type of content. All photos, videos, and comments generated there are momentary and it is used by companies to show their daily lives.
Status
It is the form of publication on Facebook where the user shares a situation, a feeling, a thought, or even content.
timeline
Every profile has a timeline. The timeline shows events sorted by the date the user shared on the social network.
Trending Topics
It represents the most talked about topics on Twitter at the moment in a particular location, defined by you. It can be useful for a company to monitor Trending Topics to take advantage of ideas and take actions based on the most talked-about issues at the moment.
Tweet
Represents the post made on Twitter. It can have several objectives such as lead generation with the dissemination of content, strengthening a brand, and even promoting products and services.
Twitter Card
They are cards that carry extra information about a particular tweet and are shown to the public on the network itself, without the need for the user to leave Twitter to find out what is really on that link.
Views
This metric is very present in YouTube videos and is an excellent example of Social Proof. The more views a video has, the more likely that number will increase. Instagram started using this count for the videos that are published on a page.
On Facebook, it represents the number of times your page has been viewed, daily and per section.
