The Art of Keyword Research for SEO and PPC Forecasting in 2021

keyword research

The way to accomplish great SEO and continue to drive organic traffic to your website is to conduct keyword research. Consider keywords to be the cornerstone of SEO; without them, there is no planned approach to your SEO campaign. The blocks will determine your SEO architecture and design strength and the quality you select. Picking the right blocks is as simple as looking for keywords that correspond to your consumer’s search intent. The best keywords is the first step in launching a successful SEO marketing campaign. After all, ranking for the inaccurate search terms or selecting a fiercely competitive search term can undo all of your hard work and send you back to square one. That is why we have put together this helpful guide to picking the correct essential search terms so you can confidently build a strong SEO marketing campaign.

Let’s take a look at one tried-and-true approach to conducting advanced SEO research in 2021. By following the procedures stated below, you can construct a high-ranking website with confidence, understanding that your crucial search terms correspond to your consumers’ search intent.

1)   Choose Your Tool

In 2020, keyword research will necessitate the use of third-party tools. All of the top SEO tools offer a free tier or a free service, so we recommend taking advantage of those before making long-term financing in their software.

It makes no difference which keyword research tool you use because the popular companies all have remarkably similar functionalities and inevitably achieve the same task: identifying long-tail keywords with low SEO complexity. Our SEO experts will recommend some SEO tools that include Ahrefs, SEMrush, Ubersuggest, Moz Keyword Explorer, etc.

2)    List Your Business-Specific Topics

The preceding step is to make a list of topics that are related to your brand or business. Consider what products, services, or queries your consumers might also have when purchasing in your niche. Make a list of at least five and no more than twenty topics.

For example, an e-commerce store selling baseball equipment could include topics like “comfy baseball glove,” “inexpensive batting helmet,” “cheaper athletic cup,” or “how many baseball equipments would you need?” These topics will provide you with an outstanding, focused foundation from which to generate customer-centric content.

3)    Consider User Intent

In 2021, user intent will be the most critical factor in SEO keyword research. Google’s PageRank algorithm is becoming more adept at detecting keyword manipulation and shutting down websites that stuff keywords that do not correspond to their web property’s niche.

Before selecting a keyword, consider if it is appropriate enough to justify an article. If you are uncertain whether your company is related to your keyword, remove it and replace it with something more strongly related to what your consumers may be searching for.

Some companies set an arbitrary keyword density goal while designing their SEO strategy. This frequently results in inefficient and redundant phrasing, which lowers the efficiency of their content. Relaxing and thinking about your target audience is an excellent practice for mastering the art of efficient keywords. You can create specific key phrases around a persona if you could somehow describe who your consumer is. These search terms must be precise but not to the point of being esoteric. “What would this group of customers want, and how can we fulfil that need with a targeted keyword?” ask yourself.

4)    Position Yourself as an Authority

Your keywords must reflect general instructional blogs that place your company as an authority on the subject. An SEO marketing strategy should be at the edge of your sales funnel, even though searchers will naturally become acquainted with your product as they discover more and more critical knowledge regarding their niche on your website.

In other words, your search terms must not reflect a searcher’s intention to purchase right away but instead provide them with high-quality content that will assist them in making a buying decision. Searchers will eventually recognize your brand as an authoritative figure and revert to your website whenever it comes to buying.

5)    Stay On Top of Trends and Interests

Keep up with the latest trends and audience preferences. Real-time data can be used to fully understand what your audience is searching for right now, thanks to tools like Google Trends. You could then use this information to investigate high-volume keywords and create content that best meets your customers’ needs and moves them beneath the sales funnel.

Remember that your site’s visitors are searching for fixing a problem or learning more about an issue they are experiencing; otherwise, they would not have used a search engine. Keyword research has evolved into an art form rather than a science. The best approach to keyword research solid plan in 2021 is the qualitative approach to understanding user intent and guaranteeing that your search terms match.

The process presented earlier in this thread will provide your website with a framework of 50 to 500 rankable keywords that complement your visitors’ search intent. You now have the foundation for a strong content marketing campaign and the ability to maintain yourself as a credible source of information in your market segment.

Keyword and Query Trends

Some SEOs believe that because of voice search, one “head” keyword no longer matters – this can lead to long natural search queries. Search queries are generally longer and longer, partly due to voice search.

However, this does not mean that shorter “header” keywords can not be the basis for starting keyword research and helping to discover many keyword variations.

Part of the reason is that at the moment there is at least no specific voice search result or database.

For example, Google’s voice query results are actually the same as the exact query results you enter in the search box on the Google web interface or search appliance. The many of these long tail queries, Google simply exchanged the most important terms in the query and returned the results.

Such as, someone might be searching for “Hey Google, what’s the best running shoe for people with flat feet?”. Looking at Google’s search results, it’s easy to see that the result set provided by Google for this query is exactly the same as the result set for “best running shoes with flat feet.”

So just because someone is asking a longer and more natural language question does not mean that it is not important to know that people are asking for “the best footwear with smooth feet.”

Note: This does not mean that you are very optimistic about the exact phrase “best running shoes with flat feet”. seekers have the same intent, then you must create a great resource that tells people If they have flat feet, what are the boots

Google AdWords Keyword Tool

The next tool is the prevalence of the keyword organizer Google AdWords.

If you have a Google Account, preferably an AdWords account, I recommend that you sign in to these accounts after using the Google AdWords Keyword Tool for better results.

To give you an idea, when I did not sign in to my account and got 100 keyword ideas, I searched on social media.

After logging in, I searched again and received more than 600 offers.

My suggestion is that if you’re just looking for static keywords and you are not interested in CPCs, check results without signing in to Google AdWords.

If you’re interested in CPC pricing and want keyword ideas that can help you develop content, check out the results after signing up for Google AdWords.

The following contains all the columns that appear in the Google AdWords Keyword Tool that tell you the information for each keyword idea that appears.

Competition –

“The Competition column lets you know how many advertisers are bidding on a particular keyword. This data can help you determine the competitiveness of your ad placements.”

Global Monthly Search Volume –

“The average number of keyword queries a Google user has searched for approximately 12 months.”

Local Monthly Keyword Volume –

“If you specify a country or language to search, this averages about 12 months of keyword query usage in those countries / regions and languages.”

Rough CPC –

“This is the cost-per-click that you can pay when you bid on keywords. The cost-per-click is the average of all advertising activities.”

Specifying keywords with punctuation will change your global and local monthly search traffic based on the estimated value of keyword traffic on Google. You can buy PPC Marketing Services to get it done in a professional manner.

  • BROAD 

    Increase the amount of search volume for keyword ideas, related grammar forms, synonyms and related words. If you do PPC and match a lot on social media, the ad will appear along with any search (including social media or media). Organic results will contain the same.

  • [EXACT]

    The keyword idea search volume. If you perform PPC and match exactly social media, the ad will only appear when someone enters social media and will not show any other variations of the phrase.

  • “PHRASE”

    The sum of the search volume of all words that contain the whole sentence. If you do PPC and target pizza dough sentence games, your ad will be shown to anyone who enters social media, with or without other keywords, such as social media or social media marketing. Organic results only include social media results that contain an exact sentence.


Alice is an experienced SEO manager; she helps optimizing copy and landing pages for several brands. Alice’s previous experience with a top-notch Dallas SEO Consultant is a plus point for us. She is well-versed in the research and implementation of content recommendations for successful organic reach.


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