The wide availability of Virtual Reality (VR) and Augmented Reality (AR) devices has made them a truly exciting component in the IT world. VR devices have been marketed as the best tool for the entertainment industry. However, today, VR technology finds more diverse use cases across various industries.
The most popular VR headset (Oculus Quest 2) costs only $299, the potential of VR technology cannot be understated in the mainstream industries. In this blog, we are going to discuss the influence of Virtual Reality in different industries.
Before learning about its influence in different industries, let’s learn about the technology first.
What is Virtual Reality?
Virtual Reality technology works as a gateway between the physical and the virtual world. Above all, it provides a photo-realistic immersive experience where users can interact with VR-enabled applications. This technology removes the real world (theoretically) and enables the users to interact with the things around them. VR technology is not just popular in the gaming and entertainment industry, it has found its way into virtual showrooms, interactive branding, and 3D visions.
Industries Where VR Have a Significant Impact
These are some industries where VR technology is revolutionizing the user experience with innovation;
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Gaming & Entertainment
This one is quite obvious! Since the inception of VR technology, this technology had a prominent use case in the gaming and entertainment industry. Today, users can play photorealistic VR games and watch VR-ready movies from their Virtual Reality headsets.
Real-time animations and motion capture have completely changed the way we used to consume content. Moreover, content on YouTube, Twitch, and Facebook Live can also be transformed into interactive VR content. The future gaming industry will also see a remarkable transformation with the introduction of VR in the Metaverse. Ultimately, the gaming and entertainment industry is the most suitable industry for VR technology.
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The Automotive Industry
There’s a constant need for innovation and changes in the automotive industry. Automotive manufacturers have to rely on a lot of research work before finalizing prototypes.
Virtual Reality can transform the prototyping process into a more cost-effective and efficient process. For this reason, the top automotive manufacturer, JLR group (Jaguar Land Rover) has been using VR technology for their design and engineering process. Thus, they are able to design virtual prototypes before actually physically manufacturing anything with real parts.
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The Healthcare Industry
The healthcare industry is another industry where VR technology is making a significant impact by reducing pain during treatments. Moreover, with the help of this innovative technology, healthcare professionals can train themselves to learn the operation procedures in a more realistic environment.
Top companies like Osso VR are already helping medical surgeons to practice surgeries on virtual bodies with the help of VR technology. This helps them to improve their familiarity with new devices and enhance proficiency in surgery procedures.
VR technology can also help very helpful in the treatment of mental health problems. In fact, the right implementation of VR can help the healthcare industry can ensure effective treatment of PTSD and anxiety issues.
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The Retail Industry
The traditional retail industry is already facing huge competition from eCommerce businesses. However, the implementation of VR technology can certainly change the future of the retail experience.
Instead of watching products on online sites, we would be able to try them in a realistic virtual environment. Thus, it would bring a revolution in the fashion products of the retail industry. The customers will know what items can actually fit their body shape and size.
All these innovations would certainly change the future retail industry. VR will provide you with an almost life-like experience while you are shopping for your favorite products.
- The Tourism Industry
This idea of implementing VR technology saw massive popularity during the Covid-19 era when people couldn’t actually travel. VR for the tourism industry can provide guided tours of famous locations and attractions across the world.
The famous international tourism company, Thomas Cook launched the ‘Try Before You Fly’ VR experience to allow the customers to experience the holiday in VR before actually making the bookings.
Moreover, virtual field trips to delicate locations like volcanoes, coral reefs, and other planets can be possible with the help of VR technology. Lastly, every virtual destination can be explored from the convenience of your home.
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Real Estate
Not every real estate investor has the time to physically visit the property site for inspection. VR technology can help real estate companies to build interactive tours of their properties to provide a truly immersive experience.
Thus, there’s no need for agent appointments or sacrificing your critical time. Real Estate companies like Matterport are already letting people explore houses online and get a realistic feel for exploring the houses online. Their 3D camera generates realistic scanning of buildings to create an immersive VR experience.
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Architecture & Design
It used to take hours in drafting and design the architectural structures of projects. Now, VR makes it possible to design amazing architectural projects in the virtual world. This makes the space look almost life-like. Instead of drafting the plan for months on paper, designers & architects can design the plan in a matter of days.
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Interior Design
This is very similar to architecture but there are more possibilities in interior design in the virtual world. Without actually spending a penny on designing tools or real objects, designing with VR can provide 3D visualization of the interiors of homes and workplaces. Moreover, every individual aspect can be changed with the help of VR technology. The prominent furniture company, IKEA is already providing a VR-ready experience for users to design their homes and offices with furniture.
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The Education Industry
VR technology is already reforming the education industry by making the learning experience immersive and interactive. Instead of relying on just age-old textbooks, students can interact with interactive classes that explore the concepts in a unique and innovative way. Virtual classrooms could be just like real classrooms by democratizing education for everyone.
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Sports Industry
Several VR companies already have specialization in live sports events. In fact, it is now possible to watch NFL, NBA, and other sports events in VR. However, things might be totally different when people will get to access different viewpoints in the stadium and interact accordingly. Moreover, Virtual Olympics watch parties won’t be a distant future with the growth of concepts like the Metaverse. In this way, it could be a complete revolution for the people who can’t travel to the venue. You can also develop a VR game when you know the right mobile game app development cost.
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Events and Meetings
It takes a lot of expenditure and time to organize an event in a real venue. Plus, the global pandemic has brought a significant rise in VR events and meetings. In fact, global platforms like Meeting Room, Arthur, and Glue enable people to execute interactive and collaborative meetings with their colleagues.
Virtual events could be a lot more interactive and life-live with the introduction of VR technologies. Interactive and collaboration tools like whiteboards and freehand 3D drawings would be very helpful in VR meetings.
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Fitness Industry
Today, fitness apps are gaining popularity among fitness enthusiast people. Moreover, innovative technologies like VR and AR are also getting entry into the fitness industry. These technologies are helping people to upgrade, interact, and socialize during their home workout.
Fit XR and Supernatural are some of the best examples of VR fitness apps in the industry. Furthermore, it is now possible for users to join interactive fitness classes from the convenience of their homes.
Implementing VR Technology with the Right Tech Professionals
VR technology is still a relatively new technology that requires expertise for the right implementation. Thus, hiring a prominent mobile app development company like MobileCoderz could be the ideal decision to build your own VR-enabled solution. Their team consists of expert developers, designers, QA professionals, and project managers who can make the development process a breeze. In fact, they have dozens of clients who trust them for their innovative VR app development services.
Author Bio
Erma Winter is a professional mobile app developer at MobileCoderz, a prominent VR app development company. Over the years, she and her team have developed dozens of VR-enabled applications. Lastly, apart from her professional life, she takes a keen interest in surfboarding and playing with her dogs.
Also read: How Much Does it Cost To Build a Mobile App For Pets?
