Whiteboard animation was once used primarily for educational materials and demonstrations. However, its potential went largely unrealized until the last few years when people started using it for marketing and advertising. In terms of marketing, it is a great way to explain complicated ideas or products in a way that is easy to understand.
This is also a good way to tell stories because it can create an emotional connection with the viewer. It’s a relatively new field, so there are still a lot of possibilities that haven’t been looked into yet.
1. What is Whiteboard Animation?
A form of animation known as whiteboard animation makes extensive use of a whiteboard as the primary drawing and illustration medium. On the whiteboard, the artist will begin by drawing a simple picture or diagram and then proceed to animation by drawing more frames over the existing picture. This results in an animation style that is simple to comprehend while also being entertaining to watch. This animation style has the potential to be utilised to convey challenging concepts or tell intricate stories.
2. History of Whiteboard Animation
Animation created on a whiteboard is a type of video content that has been around for very close to the same amount of time as the video itself. It is thought that J.J. Sedelmaier, a man working for NBC at the time, came up with the idea for the first whiteboard animation in 1963. On the other hand, it wasn’t until the early 2000s that the medium started to see a rise in popularity.
Since that time, it has developed into one of the most popular forms of video entertainment that can be found on the internet. Because of its ease of use and adaptability, it is an excellent option for companies of any size.
3. What are the Benefits?
Whiteboard animated videos are a great way to engage with an audience and deliver a message. They are engaging, informative, and can be used to explain complex topics in a simple way.
Some of the benefits of whiteboard animation videos include:
Interesting and engaging:
Whiteboard animation videos are more interesting and engaging than traditional text-based articles. Using these animation to engage an audience and explain difficult concepts is a great way to accomplish those goals. Since the visuals are hand-created, the overall effect is more personal and less reminiscent of a commercial. In addition, people are more likely to stay until the end of the presentation because the drawings are simple to understand.
Easy to understand:
Whiteboard animated videos can simply explain complex topics, making them easy to understand. Using this medium to communicate complex or technical information in a manner that is still easily understood is a great way to utilize it. Using text and moving images, even the most complex ideas can be broken down into their component parts. Because it can be used to explain both abstract and concrete ideas, it is an excellent tool for business educators, trainers, and professionals.
Simplicity:
Whiteboard animation videos can be used to explain any topic, no matter how complex it may be. The attractiveness of whiteboard animation lies in its simplicity. Just a whiteboard, some markers, and a camera are required; you don’t need a lot of complicated equipment or software. Additionally, due to the fact that whiteboard animation videos are typically quite brief, they are excellent for use in online marketing campaigns.
What are the Drawbacks?
When it comes to video marketing, whiteboard animation is one of the most popular and effective tools out there. It’s engaging, memorable, and can communicate a lot of information in a short amount of time. However, like any other tool, whiteboard animation has its disadvantages.
Visually monotonous
A black pen is used to draw on top of a white background in a whiteboard animated video. Your video could become uninteresting if it continues for an excessive amount of time. To give your film more life and variety, try mixing things up by putting white lines on a black background and zooming in and out.
Expensive
Creating whiteboard animation can come at a hefty price. Creating an animation of high quality requires a lot of time and work, and the cost of hiring a skilled team to execute it for you can be rather high. Production costs for featuring whiteboard animated videos can be anywhere from $1,000 to $10,000 per minute.
Script and Voiceover are crucial
Your whiteboard animated video will struggle to succeed if it does not have a strong script. Your script and Voiceover will need to go above and beyond to help viewers experience everything that’s going on in the film because there aren’t very many visuals. You should hire a professional copywriter and voiceover artist to get the greatest possible outcomes.
Top Whiteboard Animation Software
Are you searching for video production services near me for your new project? Don’t worry! We’re here to help you create animations at home. There are a lot of different whiteboard animation software programs on the market these days. Choosing the right one for your business can be a daunting task. So, here are the best whiteboard animation software programs to help you make your decision.
Mango Animate
One of the best things about Mango Animate is that it can do whiteboard animation. It helps people explain hard ideas in a way that is both understandable and interesting. It doesn’t cost much money. If you upgrade to the pro version, you can use all of the great features. With the help of these videos, your business will take off.
VideoScribe
VideoScribe is a popular application for beginners that allows users to rapidly and easily create whiteboard animated videos in their videos. It is inexpensive. You can access a huge collection of music and pictures to browse through. In addition, their customer support professionals are available at all hours of the day and night, so you may get in contact with them whenever it’s convenient for you.
MySimpleShow
For companies looking for a straightforward method to create high-quality whiteboard animated movies, My Simple Show is one of the most effective pieces of whiteboard animation software available. You also have the option of making videos that impart knowledge to viewers. It comes with templates for generating a variety of different types of business movies, such as videos to market items, videos to train personnel, or videos to just motivate your employees.
Wrapping up:
Whiteboard animation has quickly become one of the most popular techniques for presenting the information. This article explains the history and benefits of whiteboard animation and provides a guide on how to create your own whiteboard animated videos. It also provides an in-depth look at what whiteboard animation is and why it is so popular. If you are looking for a dynamic and engaging way to present your ideas, whiteboard animation is the solution for you. You can find out more about this versatile tool in this article.
