If you haven’t updated your SEO strategy in the last 2 years, then it’s probably time for you to go about getting it updated.
Before you do that, however, make sure to read to the end of this blog to find out 5 SEO mistakes that you need to be avoiding in 2022.
- Overuse Of Keywords – Keywords are essential when it comes to SEO. But overusing them a lot within the same piece of content can in fact hurt your SEO ranking.
Keyword density is the number of times your keyword appears within your content. There isn’t an ‘ideal’ density, however, most experts believe that you shouldn’t go past 2%.
If you plan on writing content such as blogs, try to write naturally as if you try and spam the keyword, you might just hurt your own ranking.
- Not Focusing On User Intent – You need to understand what your customers are looking for, what their goal is. Are they trying to buy a product or are they trying to find out more about a product? Are they comparing several different products or are they comparing several different companies? Once you understand what your customers are looking for, you can then cater your SEO around their needs. By providing a solution to their problems, you can expect higher traffic towards your website.
- Not Updating Your ‘Google Business’ – If you’ve moved locations and haven’t updated your business listing on Google, then your SERP rankings can be affected drastically. If the information on your website and business listing don’t add up, then you can expect to not be ranked highly.
- Not Doing Competitor Research – One of the easiest ways you can boost your website’s SEO is by looking at what your competitors are doing right and wrong. Take notes on the methods that they are using and implement them into your own website.
- Not Tracking Session Durations – You need to make sure that visitors are staying on your website long enough and are actually consuming content. Session duration is one of the most important factors when it comes to SEO ranking. The longer people spend on your website, the more credible it looks. If you have high bounce rates, then you will be penalised extremely. Ideally, you would at least want your visitors staying on your website for around 2 minutes.
And there you have it. 5 SEO mistakes that you need to be avoiding in 2022. There are a lot more things that you need to be avoiding, but with the algorithm constantly receiving updates, we’d be here all day if we were to tell you all the mistakes to avoid.
Make sure to try your best at staying on top of all of the updates, and you should be fine. If you feel like that would be too much work for your business, then outsource it to a SEO agency.
If you are looking for affordable SEO services in the UK, then head over to www.ridgeworks.co.uk or give us a call on 0113 216 6777.
