Every sport has its own culture and community, and sports websites should reflect that in their design. Sure, every site needs navigational menus and video embeds, but the way each website makes use of space, colors, fonts, and other design elements can make or break the user experience (and keep people on the site longer). Here are seven web design tricks that have been used successfully by sports websites to make them look great.
1) Timeless and Minimal
One of my favorite trends in web design is timeless and minimal, which basically means that when you look at a website, you can’t tell how old it is or if it was built by an established company or a startup. This isn’t too hard to achieve: The best way to make your website look timeless and minimal is simply to stick with web standards (as opposed to trendy design). For example, drop shadows on elements are something that nearly everyone used back in 2007, but those shadows fell out of style because they started to look dated. Use things like drop shadows cautiously and sparingly! You can get in touch with a top company providing website designing India.
2) Header Overlay
This overlay is usually on top of a photo, and it gives you more control over images while making them pop more. Try using an overlay as a header and playing with both color and size—they can be huge or small, depending on your preferences. If you want to use an image for your header that’s already on your website (so you don’t have to buy a new one), make sure you resize it with either free tools or Adobe Photoshop before uploading. For example, if your logo is 300 x 100 pixels, adjust it down to 300 x 50 pixels. The result will be crisper than using a full-size image that hasn’t been shrunken down.
3) Faux Transparency in Images
Faux transparency is an image effect that’s meant to create a feeling of openness and flow, which is perfect for sports websites. But unlike standard transparency, you aren’t trying to let an image fade from opaque to transparent; instead, you want it to fade into whatever color is behind it. You can do that by altering one number in an image’s RGB values. By adjusting red values from 255 to 240, green from 240 to 225, and blue from 180 to 175—or changing each value about five points lower—you can make images look as if they are being viewed through a glassy screen or body of water.
When you hover over a link or image, it should give you a quick preview of what’s below. This makes it easier to click on images and see where they will take you before making your decision. The more clicks it takes to go from point A to point B, the less likely people are going to make that jump. In addition, while hovering over links/images gives people a sense of what is beneath them, every website needs strong headlines and an equally strong value proposition so that visitors don’t immediately bounce after realizing they’re not at their desired destination.
5) White Text on a Dark Background
Not all colors work well for every website. Bright yellow or purple may look great on an individual page, but when you put them together, you end up with a big mess. Use contrasting colors to break things up and make your site easy to read. White text on a dark background is one of those combinations that work well everywhere. It’s simple, easy on your eyes, and looks sharp. If you have good content, people will be glad they took the time to check out your site instead of being scared off by blinding colors!
6) Consistent Logo Placement and Style
Your sports logo should be in one place on your website, be used consistently, and look good. Any time you promote your site online you should use your logo. It gives viewers a way to identify your brand, but it also has to look good when you’re doing it. Don’t place an image of your logo somewhere that looks like it was done at 2 am using The GIMP. Use a clean, well-crafted version that is easy on the eyes and looks professional. The same goes for your social media profiles – make sure they look consistent with how you want people to see them across all platforms (unless there’s a reason to change things up).
7) Tabs, Not Links
Football websites, in particular, have a huge amount of content to keep up with. As a result, they tend to have more than a few different links or tabs leading to different sections of their site. This is great for users, but it can be problematic for search engines like Google. Instead of relying on links—which search engines may not crawl as thoroughly—sports websites should try and make each section of their site available from just one page (thus eliminating unnecessary links). It’s worth testing both approaches and seeing which one works best for your website; however, there are several benefits to using tabs instead of links (such as increased usability) that may warrant giving them a try.
8) Simplify the Website Elements
Your design may be more sophisticated than most, but if it’s not serving a purpose, take it out. Even if you have a two-page website, think about how many items on each page are actually necessary for conveying your message—you might find that you don’t need half of them. For example, make sure each webpage includes a Contact Us section and ensure that it includes all of your contact information so interested visitors can reach you easily. Consider implementing prominent navigation buttons at the top or side of every page to make browsing easier for visitors.
9) Using CSS3 Animations Can Be a Win-Win
CSS animations trigger interest among your visitors because you can place them wherever you want on your page. You can use this animation to highlight game schedules, scores, etc. It gives your site an unmatchable look because it enhances the overall web design.
Conclusion
If you’re trying to start a new website or redesign an existing one, there are a lot of ways to help your page stand out and keep your users engaged. Keep these tips in mind as you navigate your design process—and don’t be afraid to get creative with how you use them. Remember, there is no right way to go about designing a web page. So have fun with it and find what works best for you with help of a web development company in India that provides web design services.
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