What Is Bounce Rate? The SEO Tips for Higher Rankings

What Is Bounce Rate? The SEO Tips for Higher Rankings

Are you looking for the Detailed Explanation of Bounce Rate? What is Bounce Rate? How to Quickly Improve It? How to reduce the Bounce?

It is calculated by dividing the number of single-page sessions by the number of total sessions on the site.

A high bounce sounds the alarm that people aren’t finding what they’re looking for on your site. A healthy approach is to view this as an opportunity for improvement.

When someone visits your website and only views a single page without taking any actions within a specified time period, that is a “bounce”. So, if your homepage has a total of 1,000 sessions and 500 of those sessions are single page visits that didn’t trigger any user interaction events, your bounce is 50%.

The formula for calculating bounce rate is given below:

Bounce Rates = Total One-Page Visits/Total Website Visits

It doesn’t affect your rank on Search Engine Results Pages (SERPs) like Google and Bing, which is why some marketers don’t pay much attention to it. Nor does bounce rate tell you how long someone stayed on your page (dwell time).

Using Bounce Rate Data to Improve Your Site

Check out the simple way to use bounce data in Google Analytics to improve your website:

  1. Go into Google Analytics and look at the left-side navigation menu
  2. Click Content > Site Content > Landing Pages
  3. Above the chart, click > Secondary dimension > Traffic Sources > Keyword
  4. Use the Advanced Filter to remove (not set), (not provided), and branded keywords
  5. Sort the table by Bounce Rate descending (click on the column heading)

Most websites will see bounce rates fall somewhere between 26% and 70%. The average bounce rates for the websites in my sample set was 49%. The average bounce rate for all visits in the set was 45%. I threw out the outliers—the 1% bounce rates. The highest bounce rate was 90.2%; the low (from a properly functioning profile) was 27.33%. The low across all (including broken implementations) was 1.23%.

Reasons for high Bounce Rates:

Possible problems could be:

  • bad layout or unappealing design
  • bad or unclear structure of the website
  • incorrect or faulty content
  • poorly phrased content, language problems
  • misleading terms
  • optimization of the website targeting the wrong keywords
  • loading times that are too long

How to reduce your bounce rates:

Once you have identified the problem, the following exemplary actions can help to reduce your bounce rate:

  • improving design quality or layout
  • clearer website design
  • adjusting the content to the chosen topic and target group
  • linguistic revision of the content
  • optimization for more relevant keywords
  • reducing loading times
  • decreasing the amount of advertising

When it comes to optimizing a website or a web page or making them more search engine friendly, most SEO professionals focus primarily on keywords, meta tags, and backlinks. While those are all important factors, bounce rate is also a big user engagement metric that should not be ignored.


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