What Is Social eCommerce & Its Importance

social ecommerce

About half of the global population is active on social media, and the average time spent on social media is about 2 hours and 44 minutes daily by a person. These are interesting facts and create high opportunities for brands to find their target audience. Also, to promote their products or services on social media channels i.e. social ecommerce. 

Social eCommerce is the new term in the ecommerce and online selling community, generating huge amounts of profits for many businesses and brands.

In case you are not aware of this new online marketing trend, then stick to this blog; you will come to learn how social ecommerce is boosting the sales and revenues of many brands. 

But, first, explore what is social e-commerce or social commerce.

What Is Social eCommerce?

You might have seen social posts in which some products are tagged and give a buy link option. This might give you an idea about what is social ceommerce. Social ecommerce can be defined as e-commerce activity taking place on social media platforms in the short term. 

Social ecommerce a.k.a social commerce is emerging as selling products or services using social media platforms directly. About 60% of Internet users say that they discover new products on social media channels. And around 35% of users make purchases using social media channels. 

Thus, social commerce integrates social media channels and brands to sell their products directly to prospects using social media channels. 

As you have learned about social ecommerce, it’s time to explore more about social ecommerce platforms.

Different Social Media Channels And Their Role In Social eCommerce

Social media channels are playing a huge role in the introduction and growth of social ecommerce. Users are continuously growing and interacting with social media channels. They are creating a platform where brands and businesses are selling their products and services using social media channels. Major social media platforms that are emerging as social ecommerce platforms are Facebook, Instagram, and Pinterest. 

Facebook

Facebook offers brands and businesses to create stores and sell products to target audiences. Businesses create their stores, create promotional ads, and sell directly on Facebook without directing to another website. As diverse demographics groups use Facebook and have shown their interest in particular products or services by mentioning on their timeline, liking pages, and sharing their favorite posts. It makes it easy for businesses to sell their items by targeting the right audience. 

Facebook makes it possible to promote products and services to the specific group using demographic meter and based on audiences’ likes and interests. This is why Facebook has become a huge platform for social ecommerce, and many brands and businesses are using it to promote and sell their product.  

Instagram

More than 500 million people are active users of Instagram around the world. Instagram is more about millennials and the Gen Z population, which emerge as the right platform to promote products and services designed for this audience. With similar features like Facebook, Instagram also allows brands to tag their products in the post and provide a buy link for the audience to purchase directly from Instagram. Seeing the increasing social ecommerce popularity and making purchases, Instagram recently launched the Add Shop feature for businesses to build their shop on Instagram. 

Big brands and small businesses and even people are using Instagram. It is to sell their products to their prospective audience and make huge revenue on Instagram.

Pinterest

With 291 million users, Pinterest announced the third-party program for marketers and brands to sell their products using Pinterest images. To provide a good user experience and build an effective social commerce platform, Pinterest has collaborated with WooCommerce. This also helps brands and businesses sell their products and keep track on sales and revenue using Pinterest. 

Thus, we can say that social media channels are not merely a platform for social sharing and interaction but become a huge platform for selling products and services directly to the prospective audience.

Importance Of Social eCommerce For Your Brand

As half of the population is using social media channels and their daily interactions with social apps and sites are increasing day by day rather than traditional media. It has become highly important for brands to look for marketing opportunities with social media channels. 

Stats show that 30% of users learn about new products and services through social media channels; it increases the chances of sales from social media channels. Here below are the importance of social commerce for brands and businesses:

Make Quick Shopping Experience

Selling products and services using social media channels lowers the time of the customers’ shopping journey. People don’t have to put lots of details as it is already available and have to click a few buttons to make purchases. Also, they don’t have to visit the store or website to find a product, making shopping easy and less time consuming. 

Create New Market Opportunity

With the introduction of social ecommerce, marketers and brands now have social media channels to promote their products and services. This has increased the scope of new markets for brands and businesses to sell their products. Businesses can create their marketing strategies on social media channels and build a new market other than websites or apps. 

Target Right Audience

Social media platforms have data of all the users from age, gender, location, device, likes, and interests in their database, making targeting the right audience easy and precise. To get an instant and increased conversion rate, it is important to display products and services to the right audience. In this way, the effort of the marketers don’t go in vain, and they can generate higher revenues by targeting the right audience. 

Conclusion

Social commerce is the new term in the marketing world. It is making a huge difference in sales and revenues for many brands. However, one more thing that comes out with social ecommerce is that it is not only about selling products on social media channels, but it is also about using social media feeds to sell products and services on your website.

You can leverage the use of social media feeds for your business. It will make a huge difference in your sales and revenue. 

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