Long gone are the days when traditional lid-based box packaging designs used to reign supreme in the manufacturing world. Nowadays brands are moving towards dynamic packaging designs and custom tray and sleeve boxes are one of them. These boxes are sure to make your product eye candy for customers and they won’t be able to get enough of it. Custom tray and sleeve boxes are usually combined with other customizations such as windows or inserts so that the packaging can enhance the looks of the product. These boxes move in a drawer like motion and a tray is enclosed inside a sleeve that allows free movement of the tray.
Customers can use this packaging to store the product for a while and these boxes serve as the perfect display for high-end products. If you want to draw focus toward your product then these draw-to-reveal-style boxes are the ideal option. There has been a lot of hype around them; however, a lot of manufacturers are still not sure whether this packaging option is right for them. So, if you want to know why using custom trays and sleeve boxes is a good idea then we suggest you keep reading.
Custom Tray and Sleeve Boxes Enhance The Unboxing Experience
With the increasing number of unboxing videos being posted online by customers, unboxing is a part of the purchase experience for buyers. Customers expect to get a unique feel when they buy a high-end product and custom tray, and sleeve boxes provide that experience. These boxes come with inserts that hold the product in well-designed sections and when the tray is slid the sleeve product slowly reveals itself making the overall unboxing experience highly engaging. Customers won’t be able to get enough of the unboxing experience if you sell your product in such dynamic packaging.
Custom tray and sleeve boxes have a high visibility design because the window present in the top sleeve allows customers to see the product before they open the box. If you want to show your product off, then the display window feature can be added to the sleeve box to make the product more appealing. Customers love the transparency and the ability to see what they are buying instead of relying on images printed on the box. Customers can also put the product back in the box if it is a resealable product such as a perfume bottle or an antique. That allows customers to make sure that the product is safe, and they can put it on display in their homes as well.
Custom Tray and Sleeve Boxes Are Highly Marketable
The display feature and other customizations make the custom tray and sleeve boxes highly marketable. You can work with a packaging partner such as The Legacy Printing to make your sleeve box stand out by adding brand info, graphics and other details to the box. So, in short, your sleeve box serves as a canvas for your marketing team to tell your brand’s story on. Your marketing personnel can work closely with a packaging company to tweak every aspect of the sleeve box until it reflects your brand perfectly. There are tons of customizations that you can do to a sleeve box such as adding inserts and attaching small cards that contain additional information and add functionality to the box.
By using high visibility custom tray and sleeve boxes, you can make sure that your customers can find the box from a distance and purchase your product. There is a large amount of competition in almost every industry and unless your product looks the part customers might not even notice it. So do your brand a favor and buy such attractive packaging to enhance its visibility.
Custom Tray and Sleeve Boxes Protect the Product
Don’t be fooled by the design of sleeve boxes. These boxes can be made with extra thick walls if you sell fragile goods, so your product stays safely packaged. For example, if you sell a pen in a custom tray box you can keep the tray walls thinner since a pen doesn’t require as much protection. However, if you sell a perfume, you will need the make the walls of the tray thick and use a high-quality insert to provide maximum protection to the product. So, at the end of the day, it all depends upon the protection needs of the item you are selling. If your product requires higher impact resistance you can work with a packaging company such as The Legacy Printing to create a more impact resistant box.
However, keep in mind that sleeve boxes are not usually ideal for online shipping as the tray might move from its place due to a lack of a secure lid. So, if you sell your product online you might want to add a locking mechanism or even a simple tape to ensure the tray inside doesn’t move around needlessly. Also, if you sell specifically out of your outlets or in a retail setting then you can’t find a more eye-catching packaging than this one. Custom tray and sleeve boxes offer enough structural rigidity to withstand impacts, handling, transport and protect the product from heat, moisture, and sunlight.
Frequently Asked Questions (FAQs) About Custom Tray and Sleeve Boxes
What Are Some Other Names for Tray and Sleeve Boxes?
Custom tray and sleeve boxes are also known as wholesale tray and sleeve boxes, sliding tray boxes, custom drawer packaging, sleeve and drawer boxes, and wholesale tray and sleeve boxes.
How Many Tray and Sleeve Boxes Can We Order at A Time?
When working with The Legacy Printing you can order as low as 100 boxes at a time and as far as the order limit is concerned you can order up to 500,000 custom tray and sleeve boxes from them at a time. This company has dedicated staff and high-tech machines to process orders quickly.
Are Custom Tray and Sleeve Boxes Available with Eco-friendly Packaging?
Yes, custom tray and sleeve boxes can be made out of eco-friendly packaging such as Kraft. Kraft is a 100% biodegradable material, so you don’t have to worry about recycling the packaging. Even if Kraft based tray and sleeve boxes end up in the landfill they decompose fairly quickly on their own.
What Material Options Are Available for Custom Tray and Sleeve Boxes?
You can work with The Legacy Printing to choose between the following packaging materials for tray and sleeve boxes. Eco-Friendly Kraft, E-flute Corrugated, Bux Board, and Cardstock.
What Add Ons Can You Add to Custom Tray and Sleeve Boxes?
You can add Custom Window Cut Out, Gold/Silver Foiling, Embossing, Raised Ink, PVC Sheet to the custom tray and sleeve boxes and make your box even more attractive than it is.
