Why And How To Promote Music On YouTube [Latest]

Why And How To Promote Music On YouTube [Latest]
Why And How To Promote Music On YouTube [Latest]

Promote music on YouTube is crucial if you want to expand your audience and earn subscribers. Setting up a campaign on YouTube Ads, contacting music blogs, and doing extensive keyword and hashtag research are all ways to accomplish this. Your music video has a far better chance of reaching a larger audience with these tools!

What are the benefits of music videos for musicians?

On YouTube, music videos account for over 70% of the most popular videos (children’s nursery rhymes, which are technically also music videos, account for the remaining 26%). A music video that went viral has helped launch the careers of several artists.

You have the option to build an entire event around each video. You may post a preview of the video on social media, schedule a premiere, share production stills, or mark the launch anniversary of the film with further celebrations. When you choose to distribute a video, these more content lanes become available.

You can establish a closer relationship with your followers and subscribers by using these extra channels. Additionally, music videos play a significant role in developing an artist or band’s public image.

A YouTube channel is what?

One of the first things you should set up for your band or musician is a YouTube channel. A YouTube channel is linked to a Google account because Google owns YouTube. Make sure to set up for a YouTube channel and Google account using your artist name.

One of the most crucial initial things to take before posting your first video is generating a recognisable profile picture. This should be done after you have provided the fundamental information like where you are from, how to reach you, and whether you are independent or signed to a label.

Choose between an artist’s emblem or photo because both typically do not fit into the limited space provided by YouTube for images. One of the most crucial visual anchors you can establish for people to remember you and your brand is a strong profile image.

How can I obtain an OAC (Official Artist Channel)?

To be accepted by YouTube, your channel must comply with the following criteria:

only one band or artist. If you want to apply, your channel cannot contain videos from more than one band or artist.

You must have used a label or distributor like musician to deliver or release at least three of your YouTube releases.

There were none. Verify that none of your films have ever been reported to YouTube or even removed for breaking their community guidelines.

One of the following conditions is satisfied:

  • A YouTube Partner Manager is your coworker.
  • You are a participant in the YouTube Partner Program.
  • A label network that includes your channel and a partner manager
  • A music partner listed under Music Services Partners distributes your music.
  • You can apply here on the YouTube for Artists platform if you match these requirements.

This form can be used to seek an OAC if you are an iMusician artist and meet the program’s qualifying requirements.

Why it’s crucial to promote music on YouTube

Your video is complete. invested many weeks and months’ worth of money, sweat, and tears in the creation. The art ought to speak for itself, right?

It is extremely improbable that your video will be found without a little assistance because 500 hours of video footage are published to YouTube every single minute.

Not all followers and potential listeners are YouTube subscribers. Additionally, not all subscribers have activated the notification bell. It’s likely that many people who would want to know about the film would miss it if you simply upload it to YouTube.

Along with posting the video on all social media platforms, you may greatly expand its audience by asking your friends, like-minded bands, and perhaps even media outlets to do the same. All of these activities are free marketing strategies (most of the time with media outlets, some have a paid system). In terms of paid advertising, a focused Google Ads campaign can considerably raise the likelihood that a video launch will be successful.

How to organically promote music YouTube

Release in three phases

Pre-release, the actual release, and post-release are the three stages of a music video’s promotion cycle. Tools and outlets are different at each stage. Establish a date when the pre-release phase begins as soon as you begin preparing the release and have a date in mind. At this point, you can start sharing the video on social media. This may be a formal announcement, or you could broadcast teases or short clips from the video to be more menacing. The objective is to arouse excitement and anticipation, regardless of how you accomplish it.

A new channel description or banner a few weeks prior to the release can help build anticipation. Your followers will be aware of the situation.

video caliber

You send a press release with the unlisted URL embedded to music blogs and other media after you’ve submitted the video to YouTube (see below). Upload just the best possible quality of your video. The file will be compressed by YouTube anyway so that it can be streamed at various quality levels. Lower quality copies will suffer if the original quality is already poor, which will reflect poorly on your brand.

Name of your music video

The title of the video is crucial. These days, music videos come in a variety of formats besides the traditional one, including lyric videos, live videos, and cover videos. A video’s title should follow this format: “Artist name – Song name – Official Music Video/Lyric Video/Live/etc.” People will locate your new music more easily if you do this.

Your music video’s hashtags and summary

The success of your video may be significantly influenced by its description and hashtags. You can list every person who contributed to the production of the video, including the director, camera crew, editor, and so forth, in the description. You can also include the lyrics here if there isn’t a lyric video so that your fans have a reliable source for them.

Links to your record on all streaming services, your merch store (if you have one), and your other social media accounts should also be included.

Additionally, a lot of creators include a variety of hashtags in the description of the video (including hashtags for Twitter or Instagram) (sometimes even in the title). These hashtags, like those on other social media platforms, might direct viewers to watch videos with the same hashtag. When someone clicks on the hashtag “#Grunge” on another video, for instance, they will be directed to more videos with that tag, one of which will be yours if you included it in your description. The first three hashtags you select will appear above your video’s title on YouTube. So be selective.

The keywords or tags for your music video

Similar to hashtags, keywords and tags link your music video to others. Your video will appear in search results if you use the proper keywords (genre, similar bands, artists, and song titles)! Use a search engine like “Keyword tool” if you’re unclear about the best keywords to choose. Give the search engine one keyword, such as a band or a genre, and see what it proposes. Utilizing YouTube’s auto-complete feature is another technique to discover popular terms. Do not go overboard with this, but consider what bands and artists have a sound that is similar to yours and what your audience may also be into. As keywords, include the most well-known genres and artists in your genre.

Card game with end cards

The video’s cards can be seen at any time, with the exception of the conclusion. You can link to other videos within your own video using cards. For instance, invite your audience to the music video’s making-of movie. You may even ask musicians and bands you know to include a link to your video in the opening credits of their videos. In the same way, end cards. You can choose which of those four cards appears at the very end of each video when it does. Additionally, create a playlist with your new video and all of the previous music videos on your channel before actually publishing the video.

Fans will watch another of your videos as a result once the music video is over.

Premieres & press-only listings

Think about hosting a premiere. More of your subscribers will be informed in advance, allowing you to engage with your viewers and reply to their questions in the conversation during the premiere.

The private setting is the most crucial one in the upload dialogue box. Not off-list Prior to the video’s official release, you should distribute it to media outlets so they can watch it and report about it. If the status is unlisted, anyone can share the URL, which increases the likelihood that the video will spread. The organic reach of your video can be significantly increased by a premiere feature in a music blog or magazine, which happens frequently.

contacting media outlets

In this case, the research is everything. Search for blogs, music-related YouTube channels, and websites from music publications (think Rolling Stone or Consequence of Sound). Look at what they post to determine the most effective way to contact them. Many bloggers and publications provide an email address specifically for band enquiries. Create an email that includes all the necessary promotional information, such as a link to the video, band information and images, a link to earlier work, album plans, etc. Send that email to as many magazines in your category as you can at least three weeks before the publication date.

Many people schedule their time weeks or even months in advance! So it is quite doubtful that any magazine or blog would be willing to cover your new video if you sent an email announcing it tomorrow.

newsletter and a press release on the day of release

On the day of the release, you can also send a press release to every magazine you contacted. Some just publish brief news items each day, so they might not write an entire article but still mention your video! Also, set up a newsletter if you haven’t already! It is one of the simplest ways to connect with your fans. Before you contact the press media, send the newsletter together with the video announcement a few days in advance.

Create a video sequel

Consider carefully what you want to publish and promote after your video release in terms of scheduling. Many bands and artists concentrate all of their efforts into a single studio or music video before going dark for several months.

Make making-of and behind-the-scenes videos, then publish them a month or two after the initial release.

Even better, record brief interviews with the other video shoot participants and distribute them in the days and weeks following the video’s premiere.

Create extended social media postings where you describe the motivation for the video.

How to use Google Ads to promote music on YouTube Ads

In addition to these free options for promoting your music video, Google Ads is another strategy that can significantly broaden your audience. You can create a campaign that targets potential YouTube users with Google Ads. Your view counts will significantly rise if you connect with the proper target audience!

Making a YouTube Ads campaign

By choosing “Ad campaign,” you can launch a campaign in Google Ads. The first option is the objective you want to specify for your campaign. These options—sales, leads, website traffic, product and brand consideration, brand awareness and reach—might seem strange considering that brands and marketers are the key users of Google Ads. Pick the final option if you wish to “reach” more people. If you wish to configure everything manually, simply choose “Create a campaign without a goal’s guidance.” Next, you can select “Display” or “Video.”

“Display” uses both text and images. Your video’s thumbnail will appear in search results as a “Discovery Ad.”

“Video”. YouTube videos that have so-called “TrueView” advertisements playing before, during, or after them.

A “Display” campaign is definitely a smart option to start with. It is less expensive and can be used to determine which target audience is most appropriate. A “video” campaign with a dedicated video ad of you asking the audience to watch your new video makes more sense as you become more accustomed to Google Ads. Higher visitor numbers will result from this, but the cost is also higher.

Advice:

There are a few possibilities for how your advertisement will be shown to visitors if you choose “Video”. The basic guideline here is that the more expensive the campaign and the per-click ratio will be, the longer you want the ad to run and the less skippable it is.

Advice:

There are a few possibilities for how your advertisement will be shown to visitors if you choose “Video”. The basic guideline here is that the more expensive the campaign and the per-click ratio will be, the longer you want the ad to run and the less skippable it is.

You have the option of setting a daily amount or a maximum overall for the budget. In general, your advertisement will be disseminated farther the more money you pay. However, things may get quite pricey very quickly if you set a daily maximum and then a period frame of one or two months! Begin with the fixed sum you intend to spend. For most music videos, it makes reasonable to choose a period of one or two weeks.

Choosing a more specific target market for Google Ads

You choose the networks where your ad will appear under “Networks.” You choose the Network that works best for the type of campaign you’re running (“display” or “video”). There are choices for the nation and languages spoken by your target audience as well. That is the first stage in concentrating your campaign’s reach. It might make sense to launch your campaign in a small number of nations and languages at first. Once you have data to draw conclusions from, you can always build a bigger one. Next, “Content exclusions” for video advertising let you choose the kind of videos that your advertisement shouldn’t appear on. The wisest course of action is to leave it on “Standard inventory” unless you’re explicitly targeting adults or children.

How to make a Google Ads ad group

The most crucial step in your campaign is to “create your ad group,” therefore do that first. In the end, who do you want to watch your music video and advertisements? Go to “Audiences” and give your target ad group a name. Then click “Browse” to begin browsing the various categories. “Media and Entertainment,” followed by “Music Lovers,” is a fantastic place to start when making a music video. Choose a few genres that are comparable to the one you are using. “Demographics” is located beneath “Audiences”. In general, the more carefully chosen and specifically targeted your ad group is, the more effective your campaign will be. Additionally, underneath that, under “Content,” you can add keywords.

Try to come up with terms that your target audience could use while searching online or that they might see in videos they watch. The “Topics” section below is no different. What interests your intended audience? A nice place to start is usually “Arts & Entertainment.”

Deciding where your advertisement will appear

You can choose which exact videos your ad should appear on under “Placement.” Is there a music video or other well-known video that you think may work well for your advertisement? Choose it here. Following is “Bidding.” Your actual willingness to pay per video view (CPV) or per thousand clicks is set here (CPM). The audience your video reaches will depend on your budget.

You next fill up all the information under “Create Ads” and upload the advertisement you made for the campaign. After you have completed all the required fields, select “Create Campaign.” Your campaign and video ad will be evaluated by the Google Ads team. As long as the advertisement, music video, or video advertisement don’t contravene the content guidelines, a campaign is often approved within 24 hours.

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